limited to

200

Attendees

limited to

100

Companies

45

Speakers

80/20

End User / Vendor Ratio

Testimonials

"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."

Anett Hötzel, Head of Digitalization, Felix Schöller Group

"A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."

Pranjal Kothari, CDO, Sparkasse Bremen

"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."

Alfred Lief, Future Solutions, Airbus

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops, you will gain inspiring perspectives. The multi-stream format allows you to move freely between the sessions. Create your own personal agenda from the case studies and interactive round tables. If you can't participate in the conference onsite, you have the possibility to get the insights of the decision-makers via live streaming.

Move freely between the streams
Customize your program
Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Digital Customer Experience
Target Group

Decision Makers and Leaders for Digital Communications, Customer Journey, Digital Content, Cross Border Commerce, Process Management, Customer Loyalty, SEO, Engagement, Analytics and Marketing

Key Topics
  • Omnichannel Touchpoints
  • Content Strategy
  • Chatbots, Virtual Avatars and AI
  • User Experience Design
  • Customer Centricity
  • The Future of Commerce
  • Automated Customer Support & Service
Voice-Connected Business Europe
Target Group

Decision Makers and Leaders in Digital User Experience, VUI Experience, Voice & Audio Branding, Innovation, Conversational Design, Content Marketing, Customer Support & Services and Omnichannel Marketing

Key Topics
  • Sonic Branding
  • Speech Recognition & NLP
  • Voice User Interfaces
  • Conversational AI & IVR
  • Voice-Activated Content & Devices
  • Voice Marketing & Digital Strategy
  • Voicebots
Esports Sponsorship Best Practices
Target Group

Decision Makers and Leaders in Brand & Corporate Marketing, Sponsorship, Esports Marketing, Digital Communication, Customer Experience & Engagement, and Digital Strategy

Key Topics
  • Integrating Esports in your Marketing Strategy
  • Endemic and Non-Endemic Brand Placement
  • Proof of Performance and Tracking ROI
  • Creative Activations and Tailored Content Creation
  • Target Group Profiling and Engagement
  • Maintaining your Brand Identity
  • Successfully Activating your Esports Sponsorship

Agenda

Filter by Track:

THURSDAY, NOVEMBER 11TH

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

Introduction by the Organizer and Welcome to the Moderator of the Stream

Maarten Lens-FitzGerald

Founder & Director
Project Zilver
The Netherlands

This session is in English

Introduction by the Organizer and Welcome to the Moderator of the Stream

Maarten Lens-FitzGerald

Founder & Director
Project Zilver
The Netherlands

This session is in English

Introduction by the Organizer and Welcome to the Moderator of the Stream

Anastasia Zaiceva

Business Development and Marketing Manager
Discord Agency
USA

This session is in English

Introduction by the Organizer and Welcome to the Moderator of the Stream

Anastasia Zaiceva

Business Development and Marketing Manager
Discord Agency
USA

This session is in English

9:15

Hannes Ricklefs

Lead Architect ‑ Technology, Strategy & Architecture
BBC
United Kingdom

Products and Pilots in Voice

  • Beep voice assistant voice & AI bringing the BBC to life
  • Conversational experiences
  • Technology, strategy, and architecture of the BBC voice project
This session is in English
Rob Farnell

Creative Director for Voice & AI
BBC
United Kingdom

9:45

Dr. Christoph Esslinger

Managing Director
VUI.agency
Germany

Swisscom Voice Assistant - A Holistic Digital Customer Experience

  • Smart voice-enhanced devices
  • Multilingual voice assistant
  • Deep integration into services and products
  • Data privacy policies
This session is in English
Riccardo Lopetrone

Senior Product Manager Voice
Swisscom
Switzerland

10:15

#superchargevoicification - "Hallo Magenta"

  • Telekom Smart Speaker
  • Holistic Customer Experience
  • Magenta Voice Program

Mirko Knoll

Senior Manager Connected Devices
Deutsche Telekom
Germany

This session is in English

10:45

Niklas Timmermann

Founder
Skillshot
Germany

Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce

  • How to create an endemic brand that rapidly gains traction inside the gaming community
  • Sustainable communication that leads to sales
  • Scaling your business through single events
This session is in English
Stefan Krumme

Head of Backforce
Backforce
Germany

11:15

Coffee Break with Networking

11:45

Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels

  • UI for chatbot CMS
  • Omnichannel content orchestration
  • Content deployment without CI-Pipeline
  • Parallel intent matching engines
  • Chat, voice & handover in one application

Dieter Perndl

CEO
Ubitec
Austria

Sindre Wimberger

Botfather WienBot
City of Vienna
Austria

This session is in English

Dieter Perndl

CEO
Ubitec
Austria

Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels

  • UI for chatbot CMS
  • Omnichannel content orchestration
  • Content deployment without CI-Pipeline
  • Parallel intent matching engines
  • Chat, voice & handover in one application
This session is in English

Sindre Wimberger

Botfather WienBot
City of Vienna
Austria

Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future

No topics have been added to this session yet

Tim Schneidermeier

Director Connected Life & Smart Technology
diffferent
Germany

Alexander Werle

Senior Consultant Strategy & Innovation
diffferent
Germany

This session is in English

Tim Schneidermeier

Director Connected Life & Smart Technology
diffferent
Germany

Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future

No topics have been added to this session yet

This session is in English

Alexander Werle

Senior Consultant Strategy & Innovation
diffferent
Germany

How Brands are Winning in Esports

  • Sponsoring platforms & generating exposure in esports
  • The holistic ROI of esports partnerships

Timo Krüger

Commercial Director Esports
Nielsen Sports
Germany

This session is in English

How Brands are Winning in Esports

  • Sponsoring platforms & generating exposure in esports
  • The holistic ROI of esports partnerships

Timo Krüger

Commercial Director Esports
Nielsen Sports
Germany

This session is in English

12:00

To Be Announced Soon

No topics have been added to this session yet

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

To Be Announced Soon

No topics have been added to this session yet

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

12:15

Data-Driven Customer Experience - Improving the Effectiveness of all Touchpoints

No topics have been added to this session yet

Laura Sorhage

Customer Experience Lead
ING
Germany

This session is in English

Data-Driven Customer Experience - Improving the Effectiveness of all Touchpoints

No topics have been added to this session yet

Laura Sorhage

Customer Experience Lead
ING
Germany

This session is in English

Automatic Speech Recognition - Opportunities on the Flight Deck

  • ASR successes (and challenges) thus far in aviation
  • Use cases for ASR on the flight deck
  • Unique challenges of ASR on the flight deck
  • Best practices for flight deck solution design when employing ASR

Michael Gottscheck

User Experience Design Specialist
Boeing
Germany

Millie Blackstun

Researcher ‑ Global Services Digital Solution
Boeing
Germany

This session is in English

Michael Gottscheck

User Experience Design Specialist
Boeing
Germany

Automatic Speech Recognition - Opportunities on the Flight Deck

  • ASR successes (and challenges) thus far in aviation
  • Use cases for ASR on the flight deck
  • Unique challenges of ASR on the flight deck
  • Best practices for flight deck solution design when employing ASR
This session is in English

Millie Blackstun

Researcher ‑ Global Services Digital Solution
Boeing
Germany

From Traditional Sport Sponsoring to Esports - Challenges and Similarities

  • Transitioning from sports to esports
  • The value of sports sponsorships in a digital ecosystem
  • Proposition value and product placement

Annika Bäcker

Chief Marketing Officer
Zurich Insurance
Germany

This session is in English

From Traditional Sport Sponsoring to Esports - Challenges and Similarities

  • Transitioning from sports to esports
  • The value of sports sponsorships in a digital ecosystem
  • Proposition value and product placement

Annika Bäcker

Chief Marketing Officer
Zurich Insurance
Germany

This session is in English

12:45

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Swisscom Voice Assistant - A Holistic Digital Customer Experience - Dr. Christoph Esslinger, Managing Director, VUI.agency and Riccardo Lopetrone, Senior Product Manager Voice, Swisscom


#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Deutsche Telekom


Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels - Dieter Perndl, CEO, Ubitec and Sindre Wimberger, Botfather WienBot, City of Vienna


Data-Driven Customer Experience - Improving the Effectiveness of all Touchpoints - Laura Sorhage, Customer Experience Lead, ING

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Swisscom Voice Assistant - A Holistic Digital Customer Experience - Dr. Christoph Esslinger, Managing Director, VUI.agency and Riccardo Lopetrone, Senior Product Manager Voice, Swisscom


#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Deutsche Telekom


Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels - Dieter Perndl, CEO, Ubitec and Sindre Wimberger, Botfather WienBot, City of Vienna


Data-Driven Customer Experience - Improving the Effectiveness of all Touchpoints - Laura Sorhage, Customer Experience Lead, ING

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce - Niklas Timmermann, Founder, Skillshot and Stefan Krumme, Head of Backforce, Backforce


Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future - Tim Schneidermeier, Director Connected Life & Smart Technology, diffferent and Alexander Werle, Senior Consultant Strategy & Innovation, diffferent


Automatic Speech Recognition - Opportunities on the Flight Deck - Michael Gottscheck, User Experience Design Specialist, Boeing and Millie Blackstun, Researcher ‑ Global Services Digital Solution, Boeing

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce - Niklas Timmermann, Founder, Skillshot and Stefan Krumme, Head of Backforce, Backforce


Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future - Tim Schneidermeier, Director Connected Life & Smart Technology, diffferent and Alexander Werle, Senior Consultant Strategy & Innovation, diffferent


Automatic Speech Recognition - Opportunities on the Flight Deck - Michael Gottscheck, User Experience Design Specialist, Boeing and Millie Blackstun, Researcher ‑ Global Services Digital Solution, Boeing

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Products and Pilots in Voice - Hannes Ricklefs, Lead Architect ‑ Technology, Strategy & Architecture, BBC and Rob Farnell, Creative Director for Voice & AI, BBC


How Brands are Winning in Esports - Timo Krüger, Commercial Director Esports, Nielsen Sports


From Traditional Sport Sponsoring to Esports - Challenges and Similarities - Annika Bäcker, Chief Marketing Officer, Zurich Insurance


To Be Announced Soon - Frank Ericson, Chief Commercial Officer, G‑Loot

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Products and Pilots in Voice - Hannes Ricklefs, Lead Architect ‑ Technology, Strategy & Architecture, BBC and Rob Farnell, Creative Director for Voice & AI, BBC


How Brands are Winning in Esports - Timo Krüger, Commercial Director Esports, Nielsen Sports


From Traditional Sport Sponsoring to Esports - Challenges and Similarities - Annika Bäcker, Chief Marketing Officer, Zurich Insurance


To Be Announced Soon - Frank Ericson, Chief Commercial Officer, G‑Loot

13:30

Lunch with Networking

15:00

Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers

  • Cost-consuming Contact Center Vs. Value-Generating Engagement Center
  • How can a successful customer engagement strategy impact brand engagement, sales & overall customer satisfaction?
  • What are the elements of a successful value-generating engagement center

Aymen Ismail

Head of Customer Engagement
smart Europe
Germany

This session is in English

Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers

  • Cost-consuming Contact Center Vs. Value-Generating Engagement Center
  • How can a successful customer engagement strategy impact brand engagement, sales & overall customer satisfaction?
  • What are the elements of a successful value-generating engagement center

Aymen Ismail

Head of Customer Engagement
smart Europe
Germany

This session is in English

Multi-Channel Use of Smart Assistants in Customer Service

  • Smart Speakers in an office environment
  • Voice assistants offer strong benefits whenever applied for recurring tasks
  • Workplaces offer routines that could potentially be supported by smart assistants
  • Pilot for our sales partners in order to test the usage of voice assistants within a business environment

Sven Vanoeteren

Voice & Conversation ‑ User Experience Designer
ERGO
Germany

Sebastian Groth

Product Owner für Voice Assistants & Conversational Services
ERGO
Germany

This session is in English

Sven Vanoeteren

Voice & Conversation ‑ User Experience Designer
ERGO
Germany

Multi-Channel Use of Smart Assistants in Customer Service

  • Smart Speakers in an office environment
  • Voice assistants offer strong benefits whenever applied for recurring tasks
  • Workplaces offer routines that could potentially be supported by smart assistants
  • Pilot for our sales partners in order to test the usage of voice assistants within a business environment
This session is in English

Sebastian Groth

Product Owner für Voice Assistants & Conversational Services
ERGO
Germany

Expanding your Target Market - Gen Z Drinks Water, Too

  • Why esports?
  • No target group is out of reach
  • Adapting and reinventing your brand image

Claudia Billstein

Marketing Brand Director ‑ Food & Beverages
Danone
The Netherlands

This session is in English

Expanding your Target Market - Gen Z Drinks Water, Too

  • Why esports?
  • No target group is out of reach
  • Adapting and reinventing your brand image

Claudia Billstein

Marketing Brand Director ‑ Food & Beverages
Danone
The Netherlands

This session is in English

15:30

From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service

No topics have been added to this session yet

Thomas Schiffler

Product Owner SEMMI
DB Systel
Germany

SEMMI

Concierge‑Service
DB
Germany

This session is in English

Thomas Schiffler

Product Owner SEMMI
DB Systel
Germany

From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service

No topics have been added to this session yet

This session is in English

SEMMI

Concierge‑Service
DB
Germany

Text to Speech as a Prerequisite for Scalable Audio Content

No topics have been added to this session yet

Elena Gasthaus

Product Lead Audio & Voice
Axel Springer
Germany

Anne Küpper

Senior Product Manager
Axel Springer Ideas Engineering
Germany

This session is in English

Elena Gasthaus

Product Lead Audio & Voice
Axel Springer
Germany

Text to Speech as a Prerequisite for Scalable Audio Content

No topics have been added to this session yet

This session is in English

Anne Küpper

Senior Product Manager
Axel Springer Ideas Engineering
Germany

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

Vice President
Game.tv
USA

This session is in English

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

Vice President
Game.tv
USA

This session is in English

16:00

A New Way of Communicating With Your Customer's - And What About Data Security?

No topics have been added to this session yet

Dirk Klein

Chief Digital Officer
Haffhus
Germany

This session is in English

A New Way of Communicating With Your Customer's - And What About Data Security?

No topics have been added to this session yet

Dirk Klein

Chief Digital Officer
Haffhus
Germany

This session is in English

Designing CX of Tomorrow

  • Merging the folk brand MAGGI with technology
  • The next evolution of conversational marketing
  • WhatsApp chatbot
  • Action on Google for Maggi Germany

Kristina Siepmann

Digital Innovation & Conversational Design
Nestlé
Germany

This session is in English

Designing CX of Tomorrow

  • Merging the folk brand MAGGI with technology
  • The next evolution of conversational marketing
  • WhatsApp chatbot
  • Action on Google for Maggi Germany

Kristina Siepmann

Digital Innovation & Conversational Design
Nestlé
Germany

This session is in English

Trial and Error - Identifying Best Practices in Esports Marketing

  • Resume of 3 years in esports
  • Identifying the best and "non best" practices within the environment

Jorge Lombardia

Head of Global Partnerships
Grupo Telepizza
Spain

This session is in English

Trial and Error - Identifying Best Practices in Esports Marketing

  • Resume of 3 years in esports
  • Identifying the best and "non best" practices within the environment

Jorge Lombardia

Head of Global Partnerships
Grupo Telepizza
Spain

This session is in English

16:15

Michael Wamser

CEO
Cowana Gaming
Germany

Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team

No topics have been added to this session yet

This session is in English

Dominik Lupfer

COO ‑ Head of Esports
Cowana Gaming
Germany

Michael Wamser

CEO
Cowana Gaming
Germany

Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team

No topics have been added to this session yet

This session is in English

Dominik Lupfer

COO ‑ Head of Esports
Cowana Gaming
Germany

16:30

Coffee Break with Networking

17:00

AR in Ecommerce - Augmented Shopping

  • Customer engagement
  • Boosting the value of products
  • Increasing online sales

John Collins

Director of Engineering
Vinted
Germany

Gintaras Dakinis

Team Lead
Vinted
Lithuania

This session is in English

John Collins

Director of Engineering
Vinted
Germany

AR in Ecommerce - Augmented Shopping

  • Customer engagement
  • Boosting the value of products
  • Increasing online sales
This session is in English

Gintaras Dakinis

Team Lead
Vinted
Lithuania

Conversational Interfaces and the Human Experience

  • Transferring tacit knowledge of human interactions to the machine's "Brain"
  • FlixBus' strategy for Voice-Based, Text-Based and multimodal conversational agents
  • Some best practices

Paulo Azevedo

Senior Digital Assistant Engineer
FlixBus
Germany

Dr. Carmen Martínez

Conversational UX Expert
FlixBus
Germany

This session is in English

Paulo Azevedo

Senior Digital Assistant Engineer
FlixBus
Germany

Conversational Interfaces and the Human Experience

  • Transferring tacit knowledge of human interactions to the machine's "Brain"
  • FlixBus' strategy for Voice-Based, Text-Based and multimodal conversational agents
  • Some best practices
This session is in English

Dr. Carmen Martínez

Conversational UX Expert
FlixBus
Germany

A Holistic Sponsorship Philosophy for Optimal Brand Positioning

No topics have been added to this session yet

Christoph Timm

Co‑Founder
Team Nigma
Germany

This session is in English

A Holistic Sponsorship Philosophy for Optimal Brand Positioning

No topics have been added to this session yet

Christoph Timm

Co‑Founder
Team Nigma
Germany

This session is in English

17:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers - Aymen Ismail, Head of Customer Engagement, smart Europe


From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service - Thomas Schiffler, Product Owner SEMMI, DB Systel and SEMMI, Concierge‑Service, DB


A New Way of Communicating With Your Customer's - And What About Data Security? - Dirk Klein, Chief Digital Officer, Haffhus


AR in Ecommerce - Augmented Shopping - John Collins, Director of Engineering, Vinted and Gintaras Dakinis, Team Lead, Vinted

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers - Aymen Ismail, Head of Customer Engagement, smart Europe


From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service - Thomas Schiffler, Product Owner SEMMI, DB Systel and SEMMI, Concierge‑Service, DB


A New Way of Communicating With Your Customer's - And What About Data Security? - Dirk Klein, Chief Digital Officer, Haffhus


AR in Ecommerce - Augmented Shopping - John Collins, Director of Engineering, Vinted and Gintaras Dakinis, Team Lead, Vinted

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Multi-Channel Use of Smart Assistants in Customer Service - Sven Vanoeteren, Voice & Conversation ‑ User Experience Designer, ERGO and Sebastian Groth, Product Owner für Voice Assistants & Conversational Services, ERGO


Text to Speech as a Prerequisite for Scalable Audio Content - Elena Gasthaus, Product Lead Audio & Voice, Axel Springer and Anne Küpper, Senior Product Manager, Axel Springer Ideas Engineering


Designing CX of Tomorrow - Kristina Siepmann, Digital Innovation & Conversational Design, Nestlé


Conversational Interfaces and the Human Experience - Paulo Azevedo, Senior Digital Assistant Engineer, FlixBus and Dr. Carmen Martínez, Conversational UX Expert, FlixBus

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Multi-Channel Use of Smart Assistants in Customer Service - Sven Vanoeteren, Voice & Conversation ‑ User Experience Designer, ERGO and Sebastian Groth, Product Owner für Voice Assistants & Conversational Services, ERGO


Text to Speech as a Prerequisite for Scalable Audio Content - Elena Gasthaus, Product Lead Audio & Voice, Axel Springer and Anne Küpper, Senior Product Manager, Axel Springer Ideas Engineering


Designing CX of Tomorrow - Kristina Siepmann, Digital Innovation & Conversational Design, Nestlé


Conversational Interfaces and the Human Experience - Paulo Azevedo, Senior Digital Assistant Engineer, FlixBus and Dr. Carmen Martínez, Conversational UX Expert, FlixBus

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Expanding your Target Market - Gen Z Drinks Water, Too - Claudia Billstein, Marketing Brand Director ‑ Food & Beverages, Danone


Building Community Through Esports - Ben Armstrong, Vice President, Game.tv


Trial and Error - Identifying Best Practices in Esports Marketing - Jorge Lombardia, Head of Global Partnerships, Grupo Telepizza


Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, CEO, Cowana Gaming and Dominik Lupfer, COO ‑ Head of Esports, Cowana Gaming


A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder, Team Nigma

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Expanding your Target Market - Gen Z Drinks Water, Too - Claudia Billstein, Marketing Brand Director ‑ Food & Beverages, Danone


Building Community Through Esports - Ben Armstrong, Vice President, Game.tv


Trial and Error - Identifying Best Practices in Esports Marketing - Jorge Lombardia, Head of Global Partnerships, Grupo Telepizza


Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, CEO, Cowana Gaming and Dominik Lupfer, COO ‑ Head of Esports, Cowana Gaming


A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder, Team Nigma

18:15

The Democratization of Voice AI and its Adoption by Older Adults

  • Make lives safer and less lonely while enabling greater independence for older adults
  • Improving the lives of older adults through voice technology
  • Learn about the results, the insights and how you can become part of the movement

Maarten Lens-FitzGerald

Founder & Director
Project Zilver
The Netherlands

This session is in English

18:45

How to Transform Your B2B Sales & Marketing Into a Customer-Centric Digitally-Enhanced Organization

  • About Hilti
  • Driving the digital transformation
  • Focus on customer experience
  • Key learnings
  • Outlook

Jean-Louis Keraudren

Corporate Head of Customer Experience
Hilti Group
Switzerland

This session is in English

19:15

Summary of the First Day of the Conference and Start-Up Pitches

19:45

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in exciting conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

FRIDAY, NOVEMBER 12TH

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

Introduction by the Organizer and Welcome to the Moderator of the Stream

Kane Simms

Host & Founder
VUX World
United Kingdom

This session is in English

Introduction by the Organizer and Welcome to the Moderator of the Stream

Kane Simms

Host & Founder
VUX World
United Kingdom

This session is in English

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis

  • Bold decisions to take customer interactions to new levels
  • Increase brand awareness, brand sympathy
  • Testing new marketing channels and formats based on digitalization and AI

Peter Glade

Commercial Director
SunExpress Airlines
Germany

This session is in English

9:45

How to Build an Engaging Voice Solution

No topics have been added to this session yet

Julia Wiencirz

Senior Manager Solution Engineering
Applause
Germany

This session is in English

10:00

Stay Tuned - To Be Announced Soon

No topics have been added to this session yet

Sebastian Hornung

Senior Manager Branded Entertainment
Porsche
Germany

This session is in English

10:30

How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand

No topics have been added to this session yet

Maja Sand-Grimnitz

Head of Global Marketing & Gaming
EPOS
Denmark

This session is in English

11:00

Coffee Break with Networking

11:30

To Be Confirmed Soon

No topics have been added to this session yet

Hans Walter

Head of Sales Customer Experience Management EMEA & APAC
Conduent
Germany

This session is in English

To Be Confirmed Soon

No topics have been added to this session yet

Hans Walter

Head of Sales Customer Experience Management EMEA & APAC
Conduent
Germany

This session is in English

Creating a Multilingual Voice Assistant

  • 3 years of learnings of developing voice experiences
  • Connected voice-devices
  • Multi-language interfaces

Benjamin Vornholt

Product Owner Voice Control
Miele
Germany

Mark Thomé

IT Project Lead ‑ Alexa
Miele
Germany

This session is in English

Benjamin Vornholt

Product Owner Voice Control
Miele
Germany

Creating a Multilingual Voice Assistant

  • 3 years of learnings of developing voice experiences
  • Connected voice-devices
  • Multi-language interfaces
This session is in English

Mark Thomé

IT Project Lead ‑ Alexa
Miele
Germany

Opportunities in Emerging Markets, Venues and Communities

  • Looking back to 15 years of esports
  • Risk taking, the first stadium event
  • This is the best time to be a gamer and to interact with gamers

Mark Chang

Director Gaming and eSports
Verizon
USA

This session is in English

Opportunities in Emerging Markets, Venues and Communities

  • Looking back to 15 years of esports
  • Risk taking, the first stadium event
  • This is the best time to be a gamer and to interact with gamers

Mark Chang

Director Gaming and eSports
Verizon
USA

This session is in English

12:00

Travel 3.0 - Conversational Customer Service

No topics have been added to this session yet

Maximilian Vietmeier

Online Strategy & Digital Partnerships
Lufthansa Group
Switzerland

This session is in English

Travel 3.0 - Conversational Customer Service

No topics have been added to this session yet

Maximilian Vietmeier

Online Strategy & Digital Partnerships
Lufthansa Group
Switzerland

This session is in English

Interactive Storytelling on Voice Assistants

  • What ARD has learned from its projects
  • Insights into the development process
  • Learnings and results of the user tests
  • Tips on tools, agencies, and contacts

Tim Pfeilschifter

Lead Product Manager Voice Assistant
Bayerischer Rundfunk
Germany

Katrin Nachbar

Team Lead Innovation & Digital Development and Social Media
Bayerischer Rundfunk
Germany

This session is in English

Tim Pfeilschifter

Lead Product Manager Voice Assistant
Bayerischer Rundfunk
Germany

Interactive Storytelling on Voice Assistants

  • What ARD has learned from its projects
  • Insights into the development process
  • Learnings and results of the user tests
  • Tips on tools, agencies, and contacts
This session is in English

Katrin Nachbar

Team Lead Innovation & Digital Development and Social Media
Bayerischer Rundfunk
Germany

Digital Activations and Product Rights

  • The value of digital activations
  • Digital apparel
  • Tailored esports products

Sten Funder Lysdahl

Senior Innovation Marketer
LEGO
Denmark

This session is in English

Digital Activations and Product Rights

  • The value of digital activations
  • Digital apparel
  • Tailored esports products

Sten Funder Lysdahl

Senior Innovation Marketer
LEGO
Denmark

This session is in English

12:30

Host in the Machine: Creating Branded Podcasts with Conversational A.I.

  • Podcasts of the future
  • Latest advances in conversational A.I. (NLU) and (TTS) to increase the ROI of audio content.
  • Learn about how the latest conversational A.I. technologies can be used to create branded audio content for marketing.
  • Understand how the worlds of podcasting, voice technology, and content marketing are converging, and the threats and opportunities this poses to brands.

Carl Robinson

Host of the Voice Tech Podcast
Voice Tech Podcast
France

This session is in English

Host in the Machine: Creating Branded Podcasts with Conversational A.I.

  • Podcasts of the future
  • Latest advances in conversational A.I. (NLU) and (TTS) to increase the ROI of audio content.
  • Learn about how the latest conversational A.I. technologies can be used to create branded audio content for marketing.
  • Understand how the worlds of podcasting, voice technology, and content marketing are converging, and the threats and opportunities this poses to brands.

Carl Robinson

Host of the Voice Tech Podcast
Voice Tech Podcast
France

This session is in English

SPEAKER - A Speech Assistant Platform »Made in Germany«

  • A joint initiative of Fraunhofer in collaboration with 17 development partners from industry and academia, plus more than 30 associated partners
  • Modularized speech assistant platform offering the full voice technology stack
  • Highly flexible and modifiable B2B platform to serve a multitude of applications
  • Easily adaptable to domain-specific vocabulary/knowledge
  • Ensuring data sovereignty with the option to be hosted on-premises

Johannes Fischer

Research Associate ‑ SPEAKER
Fraunhofer Institute
Germany

This session is in English

SPEAKER - A Speech Assistant Platform »Made in Germany«

  • A joint initiative of Fraunhofer in collaboration with 17 development partners from industry and academia, plus more than 30 associated partners
  • Modularized speech assistant platform offering the full voice technology stack
  • Highly flexible and modifiable B2B platform to serve a multitude of applications
  • Easily adaptable to domain-specific vocabulary/knowledge
  • Ensuring data sovereignty with the option to be hosted on-premises

Johannes Fischer

Research Associate ‑ SPEAKER
Fraunhofer Institute
Germany

This session is in English

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results

Milan Niehaus

Project Management Officer ‑ E‑Sports Direktor OP innogy esport
E.ON
Germany

This session is in English

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results

Milan Niehaus

Project Management Officer ‑ E‑Sports Direktor OP innogy esport
E.ON
Germany

This session is in English

13:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

To Be Confirmed Soon - Hans Walter, Head of Sales Customer Experience Management EMEA & APAC, Conduent


Travel 3.0 - Conversational Customer Service - Maximilian Vietmeier, Online Strategy & Digital Partnerships, Lufthansa Group


Host in the Machine: Creating Branded Podcasts with Conversational A.I. - Carl Robinson, Host of the Voice Tech Podcast, Voice Tech Podcast

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

To Be Confirmed Soon - Hans Walter, Head of Sales Customer Experience Management EMEA & APAC, Conduent


Travel 3.0 - Conversational Customer Service - Maximilian Vietmeier, Online Strategy & Digital Partnerships, Lufthansa Group


Host in the Machine: Creating Branded Podcasts with Conversational A.I. - Carl Robinson, Host of the Voice Tech Podcast, Voice Tech Podcast

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis - Peter Glade, Commercial Director, SunExpress Airlines


How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand - Maja Sand-Grimnitz, Head of Global Marketing & Gaming, EPOS


Creating a Multilingual Voice Assistant - Benjamin Vornholt, Product Owner Voice Control, Miele and Mark Thomé, IT Project Lead ‑ Alexa, Miele


Interactive Storytelling on Voice Assistants - Tim Pfeilschifter, Lead Product Manager Voice Assistant, Bayerischer Rundfunk and Katrin Nachbar, Team Lead Innovation & Digital Development and Social Media, Bayerischer Rundfunk


SPEAKER - A Speech Assistant Platform »Made in Germany« - Johannes Fischer, Research Associate ‑ SPEAKER, Fraunhofer Institute

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis - Peter Glade, Commercial Director, SunExpress Airlines


How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand - Maja Sand-Grimnitz, Head of Global Marketing & Gaming, EPOS


Creating a Multilingual Voice Assistant - Benjamin Vornholt, Product Owner Voice Control, Miele and Mark Thomé, IT Project Lead ‑ Alexa, Miele


Interactive Storytelling on Voice Assistants - Tim Pfeilschifter, Lead Product Manager Voice Assistant, Bayerischer Rundfunk and Katrin Nachbar, Team Lead Innovation & Digital Development and Social Media, Bayerischer Rundfunk


SPEAKER - A Speech Assistant Platform »Made in Germany« - Johannes Fischer, Research Associate ‑ SPEAKER, Fraunhofer Institute

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Stay Tuned - To Be Announced Soon - Sebastian Hornung, Senior Manager Branded Entertainment, Porsche


Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Director Gaming and eSports, Verizon


Digital Activations and Product Rights - Sten Funder Lysdahl, Senior Innovation Marketer, LEGO


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Milan Niehaus, Project Management Officer ‑ E‑Sports Direktor OP innogy esport, E.ON

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Stay Tuned - To Be Announced Soon - Sebastian Hornung, Senior Manager Branded Entertainment, Porsche


Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Director Gaming and eSports, Verizon


Digital Activations and Product Rights - Sten Funder Lysdahl, Senior Innovation Marketer, LEGO


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Milan Niehaus, Project Management Officer ‑ E‑Sports Direktor OP innogy esport, E.ON

13:45

Lunch with Networking

15:00

Multilingual Conversation Design

  • Transcreation of conversation design projects
  • How to design, how to brief, what to look out for when building for different countries

Margareth Jabczynski

Lead Conversation Designer
Vodafone
Germany

This session is in English

Multilingual Conversation Design

  • Transcreation of conversation design projects
  • How to design, how to brief, what to look out for when building for different countries

Margareth Jabczynski

Lead Conversation Designer
Vodafone
Germany

This session is in English

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research

Arnoud Schonis

Project Manager eSports
Eredivisie CV
The Netherlands

Christian van der Ven

Sponsorship and Communication Manager
KPN

This session is in English

Arnoud Schonis

Project Manager eSports
Eredivisie CV
The Netherlands

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research
This session is in English

Christian van der Ven

Sponsorship and Communication Manager
KPN

15:30

Developing a CX Culture and Customer-First Mindset

  • Ensure deep enough customer understanding
  • Prioritizing CX initiatives
  • Ensuring CX ROI

Bartek Lechowski

Customer Experience Executive & Digital Transformation Leader
Play
Poland

This session is in English

Developing a CX Culture and Customer-First Mindset

  • Ensure deep enough customer understanding
  • Prioritizing CX initiatives
  • Ensuring CX ROI

Bartek Lechowski

Customer Experience Executive & Digital Transformation Leader
Play
Poland

This session is in English

How to Drive Authentic Story Telling in Esports

  • Renault's sporting project: Racing (F1) & Esports
  • Authentic storytelling: PassionForPerformance & Collaboration with team vitality
  • Endless future possibilities at an international level: Growth/Everything to create

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

How to Drive Authentic Story Telling in Esports

  • Renault's sporting project: Racing (F1) & Esports
  • Authentic storytelling: PassionForPerformance & Collaboration with team vitality
  • Endless future possibilities at an international level: Growth/Everything to create

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

15:45

Breaking into Esports

No topics have been added to this session yet

David Bandell

UK Sales Manager
Kappa Europe
UK

This session is in English

Breaking into Esports

No topics have been added to this session yet

David Bandell

UK Sales Manager
Kappa Europe
UK

This session is in English

16:00

Implementing a Voice Robot and What we Achieved

  • Implementing a voice call-bot
  • Google Skill vs. Yandex
  • Testing with a digital assistant
  • Success and failures

Goh Hirose

Acceleration Leader & Startup Investment/Relations Manager
BNP Paribas Cardif
France

This session is in English

Implementing a Voice Robot and What we Achieved

  • Implementing a voice call-bot
  • Google Skill vs. Yandex
  • Testing with a digital assistant
  • Success and failures

Goh Hirose

Acceleration Leader & Startup Investment/Relations Manager
BNP Paribas Cardif
France

This session is in English

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of eSports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of eSports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

16:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Multilingual Conversation Design - Margareth Jabczynski, Lead Conversation Designer, Vodafone


Developing a CX Culture and Customer-First Mindset - Bartek Lechowski, Customer Experience Executive & Digital Transformation Leader, Play


Implementing a Voice Robot and What we Achieved - Goh Hirose, Acceleration Leader & Startup Investment/Relations Manager, BNP Paribas Cardif

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Multilingual Conversation Design - Margareth Jabczynski, Lead Conversation Designer, Vodafone


Developing a CX Culture and Customer-First Mindset - Bartek Lechowski, Customer Experience Executive & Digital Transformation Leader, Play


Implementing a Voice Robot and What we Achieved - Goh Hirose, Acceleration Leader & Startup Investment/Relations Manager, BNP Paribas Cardif

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Project Manager eSports, Eredivisie CV and Christian van der Ven, Sponsorship and Communication Manager


How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing


Breaking into Esports - David Bandell, UK Sales Manager, Kappa Europe


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Project Manager eSports, Eredivisie CV and Christian van der Ven, Sponsorship and Communication Manager


How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing


Breaking into Esports - David Bandell, UK Sales Manager, Kappa Europe


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

17:15

End of the Conference

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