limited to

200

Attendees

limited to

100

Companies

45

Speakers

80/20

End User / Vendor Ratio

Testimonials

"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."

Anett Hötzel, Head of Digitalization, Felix Schöller Group

"A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."

Pranjal Kothari, CDO, Sparkasse Bremen

"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."

Alfred Lief, Future Solutions, Airbus

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops, you will gain inspiring perspectives. The multi-stream format allows you to move freely between the sessions. Create your own personal agenda from the case studies and interactive round tables. If you can't participate in the conference onsite, you have the possibility to get the insights of the decision-makers via live streaming.

Move freely between the streams
Customize your program
Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Digital Customer Experience
Target Group

Decision Makers and Leaders for Digital Communications, Customer Journey, Digital Content, Cross Border Commerce, Process Management, Customer Loyalty, SEO, Engagement, Analytics and Marketing

Key Topics
  • Omnichannel Touchpoints
  • Content Strategy
  • Chatbots, Virtual Avatars & AI
  • User Experience Design
  • Customer Centricity
  • The Future of Commerce
  • Automated Customer Support & Service
Voice-Connected Business Europe
Target Group

Decision Makers and Leaders in Digital User Experience, VUI Experience, Voice & Audio Branding, Innovation, Conversational Design, Content Marketing, Customer Support & Services and Omnichannel Marketing

Key Topics
  • Sonic Branding
  • Speech Recognition & NLP
  • Voice User Interfaces
  • Conversational AI & IVR
  • Voice-Activated Content & Devices
  • Voice Marketing & Digital Strategy
  • Voicebots
Esports Sponsorship Best Practices
Target Group

Decision Makers and Leaders in Brand & Corporate Marketing, Sponsorship, Esports Marketing, Digital Communication, Customer Experience & Engagement, and Digital Strategy

Key Topics
  • Integrating Esports in your Marketing Strategy
  • Endemic & Non-Endemic Brand Placement
  • Proof of Performance & Tracking ROI
  • Creative Activations & Tailored Content Creation
  • Target Group Profiling & Engagement
  • Maintaining your Brand Identity
  • Successfully Activating your Esports Sponsorship

Agenda

Filter by Track:

THURSDAY, NOVEMBER 11TH

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Hannes Ricklefs

Lead Architect ‑ Technology, Strategy & Architecture
BBC
United Kingdom

Products and Pilots in Voice

  • Beep voice assistant voice & AI bringing the BBC to life
  • Conversational experiences
  • Technology, strategy, and architecture of the BBC voice project
This session is in English
Rob Farnell

Creative Director for Voice & AI
BBC
United Kingdom

9:45

Dr. Christoph Esslinger

Managing Director
VUI.agency
Germany

Swisscom Voice Assistant - A Holistic Digital Customer Experience

  • Smart voice-enhanced devices
  • Multilingual voice assistant
  • Deep integration into services and products
  • Data privacy policies
This session is in English
Mihajlo Zivkovic

Program Manager Voice
Swisscom
Switzerland

10:15

“Nobody Can Separate Good Friends” - Loyalty to a Global Brand

  • Digitization in national and international professional football
  • Data insights vs. fan connection
  • Service & Sales in a dynamically changing environment
  • Brand & Loyalty vs. Commerce

Benjamin Steen

Head of Customer Care ‑ Digital Licencing & Stadium
FC Bayern München
Germany

This session is in English

10:45

Coffee Break with Networking

11:15

Niklas Timmermann

Founder
Skillshot
Germany

Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce

  • How to create an endemic brand that rapidly gains traction inside the gaming community
  • Sustainable communication that leads to sales
  • Scaling your business through single events
This session is in English
Stefan Krumme

Head of Backforce
Backforce
Germany

11:45

#superchargevoicification - "Hallo Magenta"

  • Telekom smart speaker
  • Holistic customer experience
  • Magenta voice program

Mirko Knoll

Senior Manager Connected Devices
Deutsche Telekom
Germany

This session is in English

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Swisscom Voice Assistant - A Holistic Digital Customer Experience - Dr. Christoph Esslinger, Managing Director, VUI.agency and Mihajlo Zivkovic, Program Manager Voice, Swisscom


“Nobody Can Separate Good Friends” - Loyalty to a Global Brand - Benjamin Steen, Head of Customer Care ‑ Digital Licencing & Stadium, FC Bayern München


Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce - Niklas Timmermann, Founder, Skillshot and Stefan Krumme, Head of Backforce, Backforce


#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Deutsche Telekom

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Swisscom Voice Assistant - A Holistic Digital Customer Experience - Dr. Christoph Esslinger, Managing Director, VUI.agency and Mihajlo Zivkovic, Program Manager Voice, Swisscom


“Nobody Can Separate Good Friends” - Loyalty to a Global Brand - Benjamin Steen, Head of Customer Care ‑ Digital Licencing & Stadium, FC Bayern München


Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce - Niklas Timmermann, Founder, Skillshot and Stefan Krumme, Head of Backforce, Backforce


#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Deutsche Telekom

13:00

Lunch with Networking

14:30

Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels

  • UI for chatbot CMS
  • Omnichannel content orchestration
  • Content deployment without CI-Pipeline
  • Parallel intent matching engines
  • Chat, voice & handover in one application

Dieter Perndl

Chief Executive Officer
Ubitec
Austria

Sindre Wimberger

Botfather WienBot
City of Vienna
Austria

This session is in English

Dieter Perndl

Chief Executive Officer
Ubitec
Austria

Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels

  • UI for chatbot CMS
  • Omnichannel content orchestration
  • Content deployment without CI-Pipeline
  • Parallel intent matching engines
  • Chat, voice & handover in one application
This session is in English

Sindre Wimberger

Botfather WienBot
City of Vienna
Austria

Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future

  • "New growth needs new metrics: Sustainability in digital product development."
  • This: Digital product development and sustainable business are friends. Because despite restrictions, it is precisely there that you can react to new eco-indicators and regulations
  • This has an impact on the organization and development: “Always Beta” as a principle. “Start small, but start” as an attitude
  • Together with Carsten Pietruck, Director Digital Solutions & Services at ABUS, we look at these topics and how companies can approach them

Tim Schneidermeier

Director Connected Life & Smart Technology
diffferent
Germany

Alexander Werle

Senior Consultant Strategy & Innovation
diffferent
Germany

This session is in English

Tim Schneidermeier

Director Connected Life & Smart Technology
diffferent
Germany

Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future

  • "New growth needs new metrics: Sustainability in digital product development."
  • This: Digital product development and sustainable business are friends. Because despite restrictions, it is precisely there that you can react to new eco-indicators and regulations
  • This has an impact on the organization and development: “Always Beta” as a principle. “Start small, but start” as an attitude
  • Together with Carsten Pietruck, Director Digital Solutions & Services at ABUS, we look at these topics and how companies can approach them
This session is in English

Alexander Werle

Senior Consultant Strategy & Innovation
diffferent
Germany

How Brands are Winning in Esports

  • Sponsoring platforms & generating exposure in Esports
  • The holistic ROI of Esports partnerships

Timo Krüger

Commercial Director Esports
Nielsen Sports
Germany

This session is in English

How Brands are Winning in Esports

  • Sponsoring platforms & generating exposure in Esports
  • The holistic ROI of Esports partnerships

Timo Krüger

Commercial Director Esports
Nielsen Sports
Germany

This session is in English

14:45

Bridging the Gap Between Casual and Competitive Gamers

No topics have been added to this session yet

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

Bridging the Gap Between Casual and Competitive Gamers

No topics have been added to this session yet

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

15:00

Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers

  • Cost-consuming Contact Center Vs. Value-Generating Engagement Center
  • How can a successful customer engagement strategy impact brand engagement, sales & overall customer satisfaction?
  • What are the elements of a successful value-generating engagement center

Aymen Ismail

Head of Customer Engagement
smart Europe
Germany

This session is in English

Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers

  • Cost-consuming Contact Center Vs. Value-Generating Engagement Center
  • How can a successful customer engagement strategy impact brand engagement, sales & overall customer satisfaction?
  • What are the elements of a successful value-generating engagement center

Aymen Ismail

Head of Customer Engagement
smart Europe
Germany

This session is in English

Automatic Speech Recognition - Opportunities on the Flight Deck

  • ASR successes (and challenges) thus far in aviation
  • Use cases for ASR on the flight deck
  • Unique challenges of ASR on the flight deck
  • Best practices for flight deck solution design when employing ASR

Michael Gottscheck

User Experience Design Specialist
Boeing
Germany

Millie Blackstun

Researcher ‑ Global Services Digital Solution
Boeing
Germany

This session is in English

Michael Gottscheck

User Experience Design Specialist
Boeing
Germany

Automatic Speech Recognition - Opportunities on the Flight Deck

  • ASR successes (and challenges) thus far in aviation
  • Use cases for ASR on the flight deck
  • Unique challenges of ASR on the flight deck
  • Best practices for flight deck solution design when employing ASR
This session is in English

Millie Blackstun

Researcher ‑ Global Services Digital Solution
Boeing
Germany

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

Vice President
Game.tv
USA

This session is in English

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

Vice President
Game.tv
USA

This session is in English

15:30

From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service

No topics have been added to this session yet

Thomas Schiffler

Product Owner SEMMI
DB Systel
Germany

Jannik Oberlies

Business Development @ SEMMI.ai
DB Systel
Germany

This session is in English

Thomas Schiffler

Product Owner SEMMI
DB Systel
Germany

From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service

No topics have been added to this session yet

This session is in English

Jannik Oberlies

Business Development @ SEMMI.ai
DB Systel
Germany

Data-Driven Product Design for Voice Assistants in Customer Service

  • Smart Speakers in an office environment
  • Voice assistants offer strong benefits whenever applied for recurring tasks
  • Workplaces offer routines that could potentially be supported by smart assistants
  • Pilot for our sales partners in order to test the usage of voice assistants within a business environment

Sven Vanoeteren

Voice & Conversation ‑ User Experience Designer
ERGO
Germany

Sebastian Groth

Product Owner für Voice Assistants & Conversational Services
ERGO
Germany

This session is in English

Sven Vanoeteren

Voice & Conversation ‑ User Experience Designer
ERGO
Germany

Data-Driven Product Design for Voice Assistants in Customer Service

  • Smart Speakers in an office environment
  • Voice assistants offer strong benefits whenever applied for recurring tasks
  • Workplaces offer routines that could potentially be supported by smart assistants
  • Pilot for our sales partners in order to test the usage of voice assistants within a business environment
This session is in English

Sebastian Groth

Product Owner für Voice Assistants & Conversational Services
ERGO
Germany

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of Esports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of Esports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

15:30

Stay Tuned - To Be Announced Soon

No topics have been added to this session yet

Michael Heina

Esports Business Fan and Thought Leader
YouGov
Germany

This session is in English

Stay Tuned - To Be Announced Soon

No topics have been added to this session yet

Michael Heina

Esports Business Fan and Thought Leader
YouGov
Germany

This session is in English

16:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels - Dieter Perndl, Chief Executive Officer, Ubitec and Sindre Wimberger, Botfather WienBot, City of Vienna


Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers - Aymen Ismail, Head of Customer Engagement, smart Europe


From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service - Thomas Schiffler, Product Owner SEMMI, DB Systel and Jannik Oberlies, Business Development @ SEMMI.ai, DB Systel

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Best Practice - Handling Fast Changing Content for Chat and Voice on Multiple Channels - Dieter Perndl, Chief Executive Officer, Ubitec and Sindre Wimberger, Botfather WienBot, City of Vienna


Customer Engagement Contact Centers - From Cost Centers to Value-Generating Centers - Aymen Ismail, Head of Customer Engagement, smart Europe


From Robot to Avatar and Call-Center Agent - The Future of Holistic Digital Customer Service - Thomas Schiffler, Product Owner SEMMI, DB Systel and Jannik Oberlies, Business Development @ SEMMI.ai, DB Systel

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future - Tim Schneidermeier, Director Connected Life & Smart Technology, diffferent and Alexander Werle, Senior Consultant Strategy & Innovation, diffferent


Automatic Speech Recognition - Opportunities on the Flight Deck - Michael Gottscheck, User Experience Design Specialist, Boeing and Millie Blackstun, Researcher ‑ Global Services Digital Solution, Boeing


Data-Driven Product Design for Voice Assistants in Customer Service - Sven Vanoeteren, Voice & Conversation ‑ User Experience Designer, ERGO and Sebastian Groth, Product Owner für Voice Assistants & Conversational Services, ERGO

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Voice Connected Home - Designing Valuable Human-Technology Interactions for the Housing of the Future - Tim Schneidermeier, Director Connected Life & Smart Technology, diffferent and Alexander Werle, Senior Consultant Strategy & Innovation, diffferent


Automatic Speech Recognition - Opportunities on the Flight Deck - Michael Gottscheck, User Experience Design Specialist, Boeing and Millie Blackstun, Researcher ‑ Global Services Digital Solution, Boeing


Data-Driven Product Design for Voice Assistants in Customer Service - Sven Vanoeteren, Voice & Conversation ‑ User Experience Designer, ERGO and Sebastian Groth, Product Owner für Voice Assistants & Conversational Services, ERGO

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How Brands are Winning in Esports - Timo Krüger, Commercial Director Esports, Nielsen Sports


Bridging the Gap Between Casual and Competitive Gamers - Frank Ericson, Chief Commercial Officer, G‑Loot


Building Community Through Esports - Ben Armstrong, Vice President, Game.tv


Stay Tuned - To Be Announced Soon - Michael Heina, Esports Business Fan and Thought Leader, YouGov


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How Brands are Winning in Esports - Timo Krüger, Commercial Director Esports, Nielsen Sports


Bridging the Gap Between Casual and Competitive Gamers - Frank Ericson, Chief Commercial Officer, G‑Loot


Building Community Through Esports - Ben Armstrong, Vice President, Game.tv


Stay Tuned - To Be Announced Soon - Michael Heina, Esports Business Fan and Thought Leader, YouGov


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

16:45

Coffee Break with Networking

17:15

A New Way of Communicating With Your Customer's - And What About Data Security?

No topics have been added to this session yet

Dirk Klein

Chief Digital Officer
Haffhus
Germany

This session is in English

A New Way of Communicating With Your Customer's - And What About Data Security?

No topics have been added to this session yet

Dirk Klein

Chief Digital Officer
Haffhus
Germany

This session is in English

Text to Speech as a Prerequisite for Scalable Audio Content

No topics have been added to this session yet

Anne Küpper

Senior Product Manager
Axel Springer Ideas Engineering
Germany

This session is in English

Text to Speech as a Prerequisite for Scalable Audio Content

No topics have been added to this session yet

Anne Küpper

Senior Product Manager
Axel Springer Ideas Engineering
Germany

This session is in English

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

17:45

AR in Ecommerce - Augmented Shopping

  • Customer engagement
  • Boosting the value of products
  • Increasing online sales

John Collins

Director of Engineering
Vinted
Germany

Gintaras Dakinis

Team Lead
Vinted
Lithuania

This session is in English

John Collins

Director of Engineering
Vinted
Germany

AR in Ecommerce - Augmented Shopping

  • Customer engagement
  • Boosting the value of products
  • Increasing online sales
This session is in English

Gintaras Dakinis

Team Lead
Vinted
Lithuania

Designing CX of Tomorrow

  • Merging the folk brand MAGGI with technology
  • The next evolution of conversational marketing
  • WhatsApp chatbot
  • Action on Google for Maggi Germany

Kristina Siepmann

Digital Innovation & Conversational Design
Nestlé
Germany

This session is in English

Designing CX of Tomorrow

  • Merging the folk brand MAGGI with technology
  • The next evolution of conversational marketing
  • WhatsApp chatbot
  • Action on Google for Maggi Germany

Kristina Siepmann

Digital Innovation & Conversational Design
Nestlé
Germany

This session is in English

A Holistic Sponsorship Philosophy for Optimal Brand Positioning

No topics have been added to this session yet

Christoph Timm

Co‑Founder
Nigma Galaxy

This session is in English

A Holistic Sponsorship Philosophy for Optimal Brand Positioning

No topics have been added to this session yet

Christoph Timm

Co‑Founder
Nigma Galaxy

This session is in English

18:15

Challenges and Opportunities with Voice for Radio Broadcasters

  • The three biggest challenges for the radio industry when it comes to voice
  • Why the Hype Curve is relevant but still messes with our mind
  • The thing that will be the thing

Tomas Granryd

Head of Voice Platforms
Swedish Radio
Sweden

This session is in English

Challenges and Opportunities with Voice for Radio Broadcasters

  • The three biggest challenges for the radio industry when it comes to voice
  • Why the Hype Curve is relevant but still messes with our mind
  • The thing that will be the thing

Tomas Granryd

Head of Voice Platforms
Swedish Radio
Sweden

This session is in English

Designing for More Natural Conversations - Challenges and Solutions

  • Conversational Interfaces are everywhere
  • What can we do with current conversational systems?
  • Why do we need them to be more conversational
  • How to design for more natural conversation
  • Can we use new methods from Conversational AI?

Michael McTear

Expert in Spoken Language Technologies & Conversational Interfaces
Ulster University
Ireland

This session is in English

Designing for More Natural Conversations - Challenges and Solutions

  • Conversational Interfaces are everywhere
  • What can we do with current conversational systems?
  • Why do we need them to be more conversational
  • How to design for more natural conversation
  • Can we use new methods from Conversational AI?

Michael McTear

Expert in Spoken Language Technologies & Conversational Interfaces
Ulster University
Ireland

This session is in English

How to Drive Authentic Story Telling in Esports

  • Renault's sporting project: Racing (F1) & Esports
  • Authentic storytelling: PassionForPerformance & Collaboration with team vitality
  • Endless future possibilities at an international level: Growth/Everything to create

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

How to Drive Authentic Story Telling in Esports

  • Renault's sporting project: Racing (F1) & Esports
  • Authentic storytelling: PassionForPerformance & Collaboration with team vitality
  • Endless future possibilities at an international level: Growth/Everything to create

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

18:45

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

A New Way of Communicating With Your Customer's - And What About Data Security? - Dirk Klein, Chief Digital Officer, Haffhus


AR in Ecommerce - Augmented Shopping - John Collins, Director of Engineering, Vinted and Gintaras Dakinis, Team Lead, Vinted


Challenges and Opportunities with Voice for Radio Broadcasters - Tomas Granryd, Head of Voice Platforms, Swedish Radio

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

A New Way of Communicating With Your Customer's - And What About Data Security? - Dirk Klein, Chief Digital Officer, Haffhus


AR in Ecommerce - Augmented Shopping - John Collins, Director of Engineering, Vinted and Gintaras Dakinis, Team Lead, Vinted


Challenges and Opportunities with Voice for Radio Broadcasters - Tomas Granryd, Head of Voice Platforms, Swedish Radio

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Text to Speech as a Prerequisite for Scalable Audio Content - Anne Küpper, Senior Product Manager, Axel Springer Ideas Engineering


Designing CX of Tomorrow - Kristina Siepmann, Digital Innovation & Conversational Design, Nestlé


Designing for More Natural Conversations - Challenges and Solutions - Michael McTear, Expert in Spoken Language Technologies & Conversational Interfaces, Ulster University

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Text to Speech as a Prerequisite for Scalable Audio Content - Anne Küpper, Senior Product Manager, Axel Springer Ideas Engineering


Designing CX of Tomorrow - Kristina Siepmann, Digital Innovation & Conversational Design, Nestlé


Designing for More Natural Conversations - Challenges and Solutions - Michael McTear, Expert in Spoken Language Technologies & Conversational Interfaces, Ulster University

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, Chief Executive Officer, Cowana Gaming and Dominik Lupfer, Chief Operating Officer ‑ Head of Esports, Cowana Gaming


A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder


How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, Chief Executive Officer, Cowana Gaming and Dominik Lupfer, Chief Operating Officer ‑ Head of Esports, Cowana Gaming


A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder


How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing

19:30

Summary of the First Day of the Conference and Start-Up Pitches

19:45

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in exciting conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

FRIDAY, NOVEMBER 12TH

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis

  • Bold decisions to take customer interactions to new levels
  • Increase brand awareness, brand sympathy
  • Testing new marketing channels and formats based on digitalization and AI

Peter Glade

Commercial Director
SunExpress Airlines
Germany

This session is in English

9:45

Stay Tuned - To Be Announced Soon

No topics have been added to this session yet

Sebastian Hornung

Senior Manager Branded Entertainment
Porsche
Germany

This session is in English

10:15

How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand

No topics have been added to this session yet

Maja Sand-Grimnitz

Director Global Marketing & Gaming
EPOS
Denmark

This session is in English

10:45

Coffee Break with Networking

11:15

To Be Confirmed Soon

No topics have been added to this session yet

Hans Walter

Head of Sales Customer Experience Management EMEA & APAC
Conduent
Germany

This session is in English

To Be Confirmed Soon

No topics have been added to this session yet

Hans Walter

Head of Sales Customer Experience Management EMEA & APAC
Conduent
Germany

This session is in English

Conversational Interfaces and the Human Experience

  • Transferring tacit knowledge of human interactions to the machine's "Brain"
  • FlixBus' strategy for Voice-Based, Text-Based and multimodal conversational agents
  • Some best practices

Paulo Azevedo

Senior Digital Assistant Engineer
FlixBus
Germany

Dr. Carmen Martínez

Conversational UX Expert
FlixBus
Germany

This session is in English

Paulo Azevedo

Senior Digital Assistant Engineer
FlixBus
Germany

Conversational Interfaces and the Human Experience

  • Transferring tacit knowledge of human interactions to the machine's "Brain"
  • FlixBus' strategy for Voice-Based, Text-Based and multimodal conversational agents
  • Some best practices
This session is in English

Dr. Carmen Martínez

Conversational UX Expert
FlixBus
Germany

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA Esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research

Arnoud Schonis

Project Manager eSports
Eredivisie CV
The Netherlands

Christian van der Ven

Sponsorship & Communication Manager
KPN
The Netherlands

This session is in English

Arnoud Schonis

Project Manager eSports
Eredivisie CV
The Netherlands

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA Esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research
This session is in English

Christian van der Ven

Sponsorship & Communication Manager
KPN
The Netherlands

11:45

Host in the Machine - Creating Branded Podcasts with Conversational A.I.

  • Podcasts of the future
  • Latest advances in conversational A.I. (NLU) and (TTS) to increase the ROI of audio content.
  • Learn about how the latest conversational A.I. technologies can be used to create branded audio content for marketing.
  • Understand how the worlds of podcasting, voice technology, and content marketing are converging, and the threats and opportunities this poses to brands.

Carl Robinson

Host of the Voice Tech Podcast
Voice Tech Podcast
France

This session is in English

Host in the Machine - Creating Branded Podcasts with Conversational A.I.

  • Podcasts of the future
  • Latest advances in conversational A.I. (NLU) and (TTS) to increase the ROI of audio content.
  • Learn about how the latest conversational A.I. technologies can be used to create branded audio content for marketing.
  • Understand how the worlds of podcasting, voice technology, and content marketing are converging, and the threats and opportunities this poses to brands.

Carl Robinson

Host of the Voice Tech Podcast
Voice Tech Podcast
France

This session is in English

SPEAKER - A Speech Assistant Platform »Made in Germany«

  • A joint initiative of Fraunhofer in collaboration with 17 development partners from industry and academia, plus more than 30 associated partners
  • Modularized speech assistant platform offering the full voice technology stack
  • Highly flexible and modifiable B2B platform to serve a multitude of applications
  • Easily adaptable to domain-specific vocabulary/knowledge
  • Ensuring data sovereignty with the option to be hosted on-premises

Johannes Fischer

Research Associate ‑ SPEAKER
Fraunhofer Institute
Germany

This session is in English

SPEAKER - A Speech Assistant Platform »Made in Germany«

  • A joint initiative of Fraunhofer in collaboration with 17 development partners from industry and academia, plus more than 30 associated partners
  • Modularized speech assistant platform offering the full voice technology stack
  • Highly flexible and modifiable B2B platform to serve a multitude of applications
  • Easily adaptable to domain-specific vocabulary/knowledge
  • Ensuring data sovereignty with the option to be hosted on-premises

Johannes Fischer

Research Associate ‑ SPEAKER
Fraunhofer Institute
Germany

This session is in English

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results

Alexander Bochert

Senior Digital Marketing Manager
E wie einfach

Carsten Schulte

Senior Digital Marketing Manager
E wie einfach

This session is in English

Alexander Bochert

Senior Digital Marketing Manager
E wie einfach

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results
This session is in English

Carsten Schulte

Senior Digital Marketing Manager
E wie einfach

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis - Peter Glade, Commercial Director, SunExpress Airlines


How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand - Maja Sand-Grimnitz, Director Global Marketing & Gaming, EPOS


To Be Confirmed Soon - Hans Walter, Head of Sales Customer Experience Management EMEA & APAC, Conduent


Host in the Machine - Creating Branded Podcasts with Conversational A.I. - Carl Robinson, Host of the Voice Tech Podcast, Voice Tech Podcast

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis - Peter Glade, Commercial Director, SunExpress Airlines


How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand - Maja Sand-Grimnitz, Director Global Marketing & Gaming, EPOS


To Be Confirmed Soon - Hans Walter, Head of Sales Customer Experience Management EMEA & APAC, Conduent


Host in the Machine - Creating Branded Podcasts with Conversational A.I. - Carl Robinson, Host of the Voice Tech Podcast, Voice Tech Podcast

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Conversational Interfaces and the Human Experience - Paulo Azevedo, Senior Digital Assistant Engineer, FlixBus and Dr. Carmen Martínez, Conversational UX Expert, FlixBus


SPEAKER - A Speech Assistant Platform »Made in Germany« - Johannes Fischer, Research Associate ‑ SPEAKER, Fraunhofer Institute

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Conversational Interfaces and the Human Experience - Paulo Azevedo, Senior Digital Assistant Engineer, FlixBus and Dr. Carmen Martínez, Conversational UX Expert, FlixBus


SPEAKER - A Speech Assistant Platform »Made in Germany« - Johannes Fischer, Research Associate ‑ SPEAKER, Fraunhofer Institute

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Stay Tuned - To Be Announced Soon - Sebastian Hornung, Senior Manager Branded Entertainment, Porsche


Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Project Manager eSports, Eredivisie CV and Christian van der Ven, Sponsorship & Communication Manager, KPN


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Alexander Bochert, Senior Digital Marketing Manager and Carsten Schulte, Senior Digital Marketing Manager

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Stay Tuned - To Be Announced Soon - Sebastian Hornung, Senior Manager Branded Entertainment, Porsche


Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Project Manager eSports, Eredivisie CV and Christian van der Ven, Sponsorship & Communication Manager, KPN


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Alexander Bochert, Senior Digital Marketing Manager and Carsten Schulte, Senior Digital Marketing Manager

13:00

Lunch with Networking

14:30

Multilingual Conversation Design

  • Transcreation of conversation design projects
  • How to design, how to brief, what to look out for when building for different countries

Margareth Jabczynski

Lead Conversation Designer
Vodafone
Germany

This session is in English

14:45

Local CX in 
a Global eCommerce Platform

No topics have been added to this session yet

Matthias Boulliung

International eCommerce Platform Product Owner
Nestlé
Switzerland

This session is in English

15:15

Implementing a Voice Robot and What we Achieved

  • Implementing a voice call-bot
  • Google Skill vs.Yandex
  • Testing with a digital assistant
  • Success and failures

Goh Hirose

Acceleration Leader & Startup Investment/Relations Manager
BNP Paribas Cardif
France

This session is in English

15:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Multilingual Conversation Design - Margareth Jabczynski, Lead Conversation Designer, Vodafone


Local CX in 
a Global eCommerce Platform - Matthias Boulliung, International eCommerce Platform Product Owner, Nestlé


Implementing a Voice Robot and What we Achieved - Goh Hirose, Acceleration Leader & Startup Investment/Relations Manager, BNP Paribas Cardif

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Multilingual Conversation Design - Margareth Jabczynski, Lead Conversation Designer, Vodafone


Local CX in 
a Global eCommerce Platform - Matthias Boulliung, International eCommerce Platform Product Owner, Nestlé


Implementing a Voice Robot and What we Achieved - Goh Hirose, Acceleration Leader & Startup Investment/Relations Manager, BNP Paribas Cardif

16:15

End of the Conference

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Travel & Accommodation

Leonardo Hotel Frankfurt City South
Isenburger Schneise 40, 60528 Frankfurt am Main, Germany
More booking information: +49 69 - 678 40 / info.frankfurtcitysouth@leonardo-hotels.com

Hygienic measures at the event:

3G: A negative 24h Corona test result must be carried when entering the hotel, alternatively, a Corona self-test must be carried out. Vaccinated and recovered persons must be able to show proof of their status and do not have to be tested. If the proof of recovery is older than 6 months, the participants must still be able to show a negative test result.

For deliveries, please add to the address the following:
"November 11th and 12th & WCBLeaders"

Metro station "Frankfurt-Louisa" (S3)

From Central Station:
At the main station, choose the train (S-Bahn) line S3 (Direction of travel to Darmstadt Hbf) until the station "Frankfurt-Louisa" and walk approximately 20 minutes. From the train station head southwest toward Schwarzsteinkautweg, turn left onto Welscher Weg, then turn left onto Isenburger Schneise and continue straight, the hotel will be located on the left-hand side.

Parking:
You can park your car in the hotel's car park for a fee of 10€ per day.

Use the code WCBLeaders for booking Rooms at 64€ per night incl. breakfast, until 14 days before arriving.

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