limited to

200

Attendees

limited to

100

Companies

45

Speakers

80/20

End User / Vendor Ratio

Testimonials

"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."

Anett Hötzel, Head of Digitalization, Felix Schöller Group

"A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."

Pranjal Kothari, CDO, Sparkasse Bremen

"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."

Alfred Lief, Future Solutions, Airbus

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops, you will gain inspiring perspectives. The multi-stream format allows you to move freely between the sessions. Create your own personal agenda from the case studies and interactive round tables. If you can't participate in the conference onsite, you have the possibility to get the insights of the decision-makers via live streaming.

Move freely between the streams
Customize your program
Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Esports Sponsorship Best Practices
Target Group

Decision Makers and Leaders in Brand & Corporate Marketing, Sponsorship, Esports Marketing, Digital Communication, Customer Experience & Engagement, and Digital Strategy

Key Topics
  • Integrating Esports in your Marketing Strategy
  • Endemic & Non-Endemic Brand Placement
  • Proof of Performance & Tracking ROI
  • Creative Activations & Tailored Content Creation
  • Target Group Profiling & Engagement
  • Maintaining your Brand Identity
  • Successfully Activating your Esports Sponsorship

Agenda

Filter by Track:

THURSDAY, NOVEMBER 11TH

9:00

Conference Opening by the Organizer and Welcome to the Moderator

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

Conference Opening by the Organizer and Welcome to the Moderator

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

9:15

Hannes Ricklefs

Lead Architect ‑ Technology, Strategy & Architecture
BBC
United Kingdom

Products and Pilots in Voice

  • Beep voice assistant voice & AI bringing the BBC to life
  • Conversational experiences
  • Technology, strategy, and architecture of the BBC voice project
This session is in English
Rob Farnell

Creative Director for Voice & AI
BBC
United Kingdom

9:45

Dr. Laura Dreessen

Conversational AI Strategist & VUI Architect
VUI.agency
Germany

Swisscom Voice Assistant - A Holistic Digital Customer Experience

  • Smart voice-enhanced devices
  • Multilingual voice assistant
  • Deep integration into services and products
  • Data privacy policies
This session is in English
Mihajlo Zivkovic

Program Manager Voice
Swisscom
Switzerland

10:15

“Nobody Can Separate Good Friends” - Loyalty to a Global Brand

  • Digitization in national and international professional football
  • Data insights vs. fan connection
  • Service & Sales in a dynamically changing environment
  • Brand & Loyalty vs. Commerce

Benjamin Steen

Head of Customer Care ‑ Digital Licencing & Stadium
FC Bayern München
Germany

This session is in English

10:45

Coffee Break with Networking

11:15

Niklas Timmermann

Founder
Skillshot
Germany

Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce

  • How to create an endemic brand that rapidly gains traction inside the gaming community
  • Sustainable communication that leads to sales
  • Scaling your business through single events
This session is in English
Stefan Krumme

Head of Backforce
Backforce
Germany

11:45

Mirko Knoll

Senior Manager Connected Devices
Deutsche Telekom
Germany

Voice Undresses You

  • Telekom smart speaker
  • Holistic customer experience
  • Magenta voice program
This session is in English
Bernhard Hochstätter

Executive Product Manager & Tribe Lead Voice Platform
Deutsche Telekom
Germany

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Swisscom Voice Assistant - A Holistic Digital Customer Experience - Dr. Laura Dreessen, Conversational AI Strategist & VUI Architect, VUI.agency and Mihajlo Zivkovic, Program Manager Voice, Swisscom


Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce - Niklas Timmermann, Founder, Skillshot and Stefan Krumme, Head of Backforce, Backforce


Voice Undresses You - Mirko Knoll, Senior Manager Connected Devices, Deutsche Telekom and Bernhard Hochstätter, Executive Product Manager & Tribe Lead Voice Platform, Deutsche Telekom

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Swisscom Voice Assistant - A Holistic Digital Customer Experience - Dr. Laura Dreessen, Conversational AI Strategist & VUI Architect, VUI.agency and Mihajlo Zivkovic, Program Manager Voice, Swisscom


Brand Development in Esports - How Interstuhl Became a National Pioneer for Gaming Chairs with Backforce - Niklas Timmermann, Founder, Skillshot and Stefan Krumme, Head of Backforce, Backforce


Voice Undresses You - Mirko Knoll, Senior Manager Connected Devices, Deutsche Telekom and Bernhard Hochstätter, Executive Product Manager & Tribe Lead Voice Platform, Deutsche Telekom

13:00

Lunch with Networking

14:30

How Brands are Winning in Esports

  • Sponsoring platforms & generating exposure in Esports
  • The holistic ROI of Esports partnerships

Timo Krüger

Commercial Director Esports
Nielsen Sports
Germany

This session is in English

How Brands are Winning in Esports

  • Sponsoring platforms & generating exposure in Esports
  • The holistic ROI of Esports partnerships

Timo Krüger

Commercial Director Esports
Nielsen Sports
Germany

This session is in English

14:45

Bridging the Gap Between Casual and Competitive Gamers

  • Esports vs. gaming
  • Awareness vs. engagement
  • Esports vs. classic sports

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

Bridging the Gap Between Casual and Competitive Gamers

  • Esports vs. gaming
  • Awareness vs. engagement
  • Esports vs. classic sports

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

15:00

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

Vice President
Game.tv
USA

This session is in English

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

Vice President
Game.tv
USA

This session is in English

15:30

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of Esports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of Esports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

16:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How Brands are Winning in Esports - Timo Krüger, Commercial Director Esports, Nielsen Sports


Bridging the Gap Between Casual and Competitive Gamers - Frank Ericson, Chief Commercial Officer, G‑Loot


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How Brands are Winning in Esports - Timo Krüger, Commercial Director Esports, Nielsen Sports


Bridging the Gap Between Casual and Competitive Gamers - Frank Ericson, Chief Commercial Officer, G‑Loot


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

16:45

Coffee Break with Networking

17:15

Esports? Gaming? Opportunity!

  • Numbers are boring…but not if you speak their language! YouGov will use its data power to give you a data-driven ride through:
  • Esports - What makes it distinctive from gaming?
  • Gaming - How large is the overlap with Esports?
  • Opportunity – They both share the same key opportunity - video gaming content creators!

Michael Heina

International Sector Director ‑ ESports and Gaming
YouGov
Germany

This session is in English

Esports? Gaming? Opportunity!

  • Numbers are boring…but not if you speak their language! YouGov will use its data power to give you a data-driven ride through:
  • Esports - What makes it distinctive from gaming?
  • Gaming - How large is the overlap with Esports?
  • Opportunity – They both share the same key opportunity - video gaming content creators!

Michael Heina

International Sector Director ‑ ESports and Gaming
YouGov
Germany

This session is in English

17:45

Not Every Potential Partner Accepted

  • Choose your partners wisely
  • First of its kind, how to pitch and activate an airline partner

Christoph Timm

Co‑Founder
Nigma Galaxy
United Arab Emirates

This session is in English

Not Every Potential Partner Accepted

  • Choose your partners wisely
  • First of its kind, how to pitch and activate an airline partner

Christoph Timm

Co‑Founder
Nigma Galaxy
United Arab Emirates

This session is in English

18:15

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA Esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research

Arnoud Schonis

Project Manager eSports
Eredivisie CV
The Netherlands

This session is in English

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA Esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research

Arnoud Schonis

Project Manager eSports
Eredivisie CV
The Netherlands

This session is in English

18:45

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Esports? Gaming? Opportunity! - Michael Heina, International Sector Director ‑ ESports and Gaming, YouGov


Not Every Potential Partner Accepted - Christoph Timm, Co‑Founder, Nigma Galaxy

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Esports? Gaming? Opportunity! - Michael Heina, International Sector Director ‑ ESports and Gaming, YouGov


Not Every Potential Partner Accepted - Christoph Timm, Co‑Founder, Nigma Galaxy

19:30

Summary of the First Day of the Conference and Start-Up Pitches

20:00

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in exciting conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

This session is in English

FRIDAY, NOVEMBER 12TH

9:00

Day 2 Opening by the Organizer and Welcome to the Moderator

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

Day 2 Opening by the Organizer and Welcome to the Moderator

Frank Ericson

Chief Commercial Officer
G‑Loot
Sweden

This session is in English

9:15

Making Lemonade out of Lemons - How to Drive Significant Change in Marketing During a Crisis

  • Bold decisions to take customer interactions to new levels
  • Increase brand awareness, brand sympathy
  • Testing new marketing channels and formats based on digitalization and AI

Peter Glade

Commercial Director
SunExpress Airlines
Germany

This session is in English

9:45

Key Success Factors to Become an Endemic Esports Brand

  • With the global Esports racing series “Porsche TAG Heuer Esports Supercup” and the Esports racing content community “OverTake.gg” Porsche enables professional structures to grow racing in Esports

Sebastian Hornung

Senior Manager Branded Entertainment
Porsche
Germany

This session is in English

10:15

Launching an Endemic Brand – in the Age of Esports Mayhem

  • The casual gamer opportunity
  • The relevance of esports partnerships in brand building
  • ROI v actual business impact
  • Exposure v activation

Maja Sand-Grimnitz

Director Global Marketing & Gaming
EPOS
Denmark

This session is in English

10:45

Coffee Break with Networking

11:15

Please visit one of the other streams

11:45

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results

Alexander Bochert

Senior Digital Marketing Manager
E wie einfach

Carsten Schulte

Senior Digital Marketing Manager
E wie einfach

This session is in English

Alexander Bochert

Senior Digital Marketing Manager
E wie einfach

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results
This session is in English

Carsten Schulte

Senior Digital Marketing Manager
E wie einfach

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Launching an Endemic Brand – in the Age of Esports Mayhem - Maja Sand-Grimnitz, Director Global Marketing & Gaming, EPOS


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Alexander Bochert, Senior Digital Marketing Manager, E wie einfach and Carsten Schulte, Senior Digital Marketing Manager, E wie einfach

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Launching an Endemic Brand – in the Age of Esports Mayhem - Maja Sand-Grimnitz, Director Global Marketing & Gaming, EPOS


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Alexander Bochert, Senior Digital Marketing Manager, E wie einfach and Carsten Schulte, Senior Digital Marketing Manager, E wie einfach

13:00

Lunch with Networking

14:30

Aravoices – Exclusive Synthetic Voices for Media Brands

  • Aravoices is Axel Springer’s Text-To-Speech Service that produces synthetic brand voices that are optimized for journalistic content
  • The audio production is fully automated - from importing text to serving the audio to the end-user
  • Offering audio articles within minutes of publication and thus reach customers in new usage contexts

Anne Küpper

Product Lead Audio and Voice Tech
Axel Springer Ideas Engineering
Germany

This session is in English

14:45

Local CX in 
a Global eCommerce Platform

  • How to implement local CX elements in a global eCommerce platform
  • How to increase eCommerce conversion through local CX improvements

Matthias Boulliung

International eCommerce Platform Product Owner
Nestlé
Switzerland

This session is in English

15:15

The Missing Link - The Importance of Emotions in the Digital World

  • When we have service automation as a precursor to AI service automation, it can become a battle of efficiency vs quality
  • Augmented servicing
  • What is customer experience? What is an experience at all?
  • Understanding the gaps in the experience and what they mean will be key to better service design and understanding how to use the metrics to improve this in a way that only AI can

Goh Hirose

Acceleration Leader & Startup Investment/Relations Manager
BNP Paribas Cardif
France

This session is in English

15:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Aravoices – Exclusive Synthetic Voices for Media Brands - Anne Küpper, Product Lead Audio and Voice Tech, Axel Springer Ideas Engineering


Local CX in 
a Global eCommerce Platform - Matthias Boulliung, International eCommerce Platform Product Owner, Nestlé

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Aravoices – Exclusive Synthetic Voices for Media Brands - Anne Küpper, Product Lead Audio and Voice Tech, Axel Springer Ideas Engineering


Local CX in 
a Global eCommerce Platform - Matthias Boulliung, International eCommerce Platform Product Owner, Nestlé

16:15

End of the Conference

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At the main station, choose the train (S-Bahn) line S3 (Direction of travel to Darmstadt Hbf) until the station "Frankfurt-Louisa" and walk approximately 20 minutes. From the train station head southwest toward Schwarzsteinkautweg, turn left onto Welscher Weg, then turn left onto Isenburger Schneise and continue straight, the hotel will be located on the left-hand side.

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