limited to

250

Attendees

limited to

100

Companies

45

Speakers

80/20

End User / Vendor Ratio

Testimonials

"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."

Anett Hötzel, Head of Digitalization, Felix Schöller Group

"A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."

Pranjal Kothari, CDO, Sparkasse Bremen

"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."

Alfred Lief, Future Solutions, Airbus

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

Move freely between the streams

Customize your program

Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Esports Sponsorship Best Practices
Target Group

Decision Makers and Leaders in Brand & Corporate Marketing, Sponsorship, Esports Marketing, Digital Communication, Customer Experience & Engagement, and Digital Strategy

Key Topics
  • Integrating esports in your marketing strategy
  • Endemic and Non-Endemic brand placement
  • Proof of performance and tracking ROI
  • Creative activations and tailored content creation
  • Target group profiling and engagement
  • Maintaining your brand identity
  • Successfully activating your esports sponsorship

Agenda

Filter by Track:

THURSDAY, NOVEMBER 11TH

9:00

Introduction by the Organizer and Welcome to the Moderator of the Stream

Anastasia Zaiceva

Business Development and Marketing Manager
Discord Agency
USA

This session is in English

Introduction by the Organizer and Welcome to the Moderator of the Stream

Anastasia Zaiceva

Business Development and Marketing Manager
Discord Agency
USA

This session is in English

9:15

Hannes Ricklefs

Lead Architect ‑ Technology, Strategy & Architecture
BBC
United Kingdom

Beep Voice Assistant - Building Your Company's own Digital Assistant

  • Beep Voice Assitant Voice & AI Bringing the BBC to Life
  • Conversational Experiences
  • Technology, Strategy, and Architecture of the BBC Voice Project
This session is in English
Rob Farnell

Creative Director for Voice & AI
BBC
United Kingdom

9:45

Dr. Christoph Esslinger

Managing Director
VUI.agency
Germany

Swisscom Voice Assistant - A Holistic Digital Customer Experience

No topics have been added to this session yet

This session is in English
Riccardo Lopetrone

Senior Product Manager Voice
Swisscom
Switzerland

10:15

#superchargevoicification - "Hallo Magenta"

No topics have been added to this session yet

Mirko Knoll

Senior Manager Connected Devices
Telekom ‑ "Hallo Magenta"
Germany

This session is in English

10:45

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

11:15

Coffee Break with Networking

11:45

To Be Announced Soon

No topics have been added to this session yet

Frank Ericson

CCO
G‑Loot
Sweden

This session is in English

To Be Announced Soon

No topics have been added to this session yet

Frank Ericson

CCO
G‑Loot
Sweden

This session is in English

11:45

How Brands are Winning in Esports

  • Sponsoring Platforms & Generating Exposure In Esports
  • The Holistic ROI Of Esports Partnerships

Michael Heina

Head of Esports International
Nielsen Sports
Germany

This session is in English

How Brands are Winning in Esports

  • Sponsoring Platforms & Generating Exposure In Esports
  • The Holistic ROI Of Esports Partnerships

Michael Heina

Head of Esports International
Nielsen Sports
Germany

This session is in English

12:15

From Traditional Sport Sponsoring to Esports - Challenges and Similarities

  • Transitioning from sports to esports
  • The value of sports sponsorships in a digital ecosystem
  • Proposition value and product placement

Annika Bäcker

CMO
Zurich Insurance
Germany

This session is in English

From Traditional Sport Sponsoring to Esports - Challenges and Similarities

  • Transitioning from sports to esports
  • The value of sports sponsorships in a digital ecosystem
  • Proposition value and product placement

Annika Bäcker

CMO
Zurich Insurance
Germany

This session is in English

12:45

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Telekom ‑ "Hallo Magenta"


To Be Announced Soon - Frank Ericson, CCO, G‑Loot


How Brands are Winning in Esports - Michael Heina, Head of Esports International, Nielsen Sports


From Traditional Sport Sponsoring to Esports - Challenges and Similarities - Annika Bäcker, CMO, Zurich Insurance

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Telekom ‑ "Hallo Magenta"


To Be Announced Soon - Frank Ericson, CCO, G‑Loot


How Brands are Winning in Esports - Michael Heina, Head of Esports International, Nielsen Sports


From Traditional Sport Sponsoring to Esports - Challenges and Similarities - Annika Bäcker, CMO, Zurich Insurance

13:30

Lunch with Networking

15:00

Expanding your Target Market - Gen Z Drinks Water, Too

  • Why esports?
  • No target group is out of reach
  • Adapting and reinventing your brand image

Claudia Billstein

Head of Font Vella Brand
Danone Waters
Spain

This session is in English

Expanding your Target Market - Gen Z Drinks Water, Too

  • Why esports?
  • No target group is out of reach
  • Adapting and reinventing your brand image

Claudia Billstein

Head of Font Vella Brand
Danone Waters
Spain

This session is in English

15:30

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

VP
Game.tv
USA

This session is in English

Building Community Through Esports

  • The global pandemic: savvy brands quickly building and begin engaging with their community
  • Connecting with communities of gamers around the globe
  • How core groups of gamers will pay dividends for a long time.

Ben Armstrong

VP
Game.tv
USA

This session is in English

16:00

Trial and Error - Identifying Best Practices in Esports Marketing

  • Resume of 3 years in esports
  • Identifying the best and "non best" practices within the environment

Jorge Lombardia

Head of Global Partnerships
Grupo Telepizza
Spain

This session is in English

Trial and Error - Identifying Best Practices in Esports Marketing

  • Resume of 3 years in esports
  • Identifying the best and "non best" practices within the environment

Jorge Lombardia

Head of Global Partnerships
Grupo Telepizza
Spain

This session is in English

16:15

Michael Wamser

CEO
Cowana Gaming
Germany

Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team

No topics have been added to this session yet

This session is in English

Dominik Lupfer

COO ‑ Head of Esports
Cowana Gaming
Germany

Michael Wamser

CEO
Cowana Gaming
Germany

Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team

No topics have been added to this session yet

This session is in English

Dominik Lupfer

COO ‑ Head of Esports
Cowana Gaming
Germany

16:30

Coffee Break with Networking

17:00

A Holistic Sponsorship Philosophy for Optimal Brand Positioning

No topics have been added to this session yet

Christoph Timm

Co‑Founder
Team Nigma
Germany

This session is in English

A Holistic Sponsorship Philosophy for Optimal Brand Positioning

No topics have been added to this session yet

Christoph Timm

Co‑Founder
Team Nigma
Germany

This session is in English

17:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Expanding your Target Market - Gen Z Drinks Water, Too - Claudia Billstein, Head of Font Vella Brand, Danone Waters


Building Community Through Esports - Ben Armstrong, VP, Game.tv


Trial and Error - Identifying Best Practices in Esports Marketing - Jorge Lombardia, Head of Global Partnerships, Grupo Telepizza


Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, CEO, Cowana Gaming and Dominik Lupfer, COO ‑ Head of Esports, Cowana Gaming


A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder, Team Nigma

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Expanding your Target Market - Gen Z Drinks Water, Too - Claudia Billstein, Head of Font Vella Brand, Danone Waters


Building Community Through Esports - Ben Armstrong, VP, Game.tv


Trial and Error - Identifying Best Practices in Esports Marketing - Jorge Lombardia, Head of Global Partnerships, Grupo Telepizza


Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, CEO, Cowana Gaming and Dominik Lupfer, COO ‑ Head of Esports, Cowana Gaming


A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder, Team Nigma

18:15

The Democratization of Voice AI and its Adoption by Older Adults

  • Make lives safer and less lonely while enabling greater independence for older adults
  • Improving the lives of older adults through voice technology
  • Learn about the results, the insights and how you can become part of the movement.

Maarten Lens-FitzGerald

Founder & Director
Project Zilver
The Netherlands

This session is in English

18:45

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

19:15

Summary of the First Day of the Conference and Start-Up Pitches

19:30

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in Exciting Conversations. Strengthen your Network after a Day full of Knowledge Sharing, Groundbreaking Presentations, and Interesting Conversations. Join Delegates and Speakers in the Relaxed Atmosphere of the Event Venue.

This session is in English

FRIDAY, NOVEMBER 12TH

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Digital Business Models in the Era of Voice

  • Overcoming ad-driven revenue in digital business
  • How business models need to be reshaped in the era of voice
  • How will the business model of the future look like if ads can no longer be displayed on your screen – because there is no screen

Martin Walter

Senior Business Development Manager
Amazon
Germany

This session is in English

9:45

How to Build an Engaging Voice Solution

No topics have been added to this session yet

Julia Wiencirz

Manager Solution Engineering Europe
Applause
Germany

This session is in English

10:00

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

No Speaker Yet

If you'd like to be a speaker at this event, this slot is available.

10:30

How to Use Esports as a Go-To-Market Strategy for a New Consumer Brand

No topics have been added to this session yet

Maja Sand-Grimnitz

Head of Global Marketing & Gaming
EPOS
Denmark

This session is in English

11:00

Coffee Break with Networking

11:30

Opportunities in Emerging Markets, Venues and Communities

  • Looking back to 15 years of esports
  • Risk taking, the first stadium event
  • This is the best time to be a gamer and to interact with gamers

Mark Chang

Director Gaming and eSports
Verizon
USA

This session is in English

Opportunities in Emerging Markets, Venues and Communities

  • Looking back to 15 years of esports
  • Risk taking, the first stadium event
  • This is the best time to be a gamer and to interact with gamers

Mark Chang

Director Gaming and eSports
Verizon
USA

This session is in English

11:45

The Evolution of the Esports Sponsorship Business Model

No topics have been added to this session yet

Julien Dupont

Head of Partnerships
Team Vitality
France

This session is in English

The Evolution of the Esports Sponsorship Business Model

No topics have been added to this session yet

Julien Dupont

Head of Partnerships
Team Vitality
France

This session is in English

12:00

Digital Activations and Product Rights

  • The value of digital activations
  • Digital apparel
  • Tailored esports products

Sten Funder Lysdahl

Sr. Global Marketing Lead
The LEGO Group
Denmark

This session is in English

Digital Activations and Product Rights

  • The value of digital activations
  • Digital apparel
  • Tailored esports products

Sten Funder Lysdahl

Sr. Global Marketing Lead
The LEGO Group
Denmark

This session is in English

12:30

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results

Milan Niehaus

Project Management Officer ‑ E‑Sports Direktor OP innogy esport
E.ON
Germany

This session is in English

Reaching the Digital Target Group - Recruitment, Marketing, Sales

  • A new approach in an energy company
  • Objectives
  • Activities
  • Results

Milan Niehaus

Project Management Officer ‑ E‑Sports Direktor OP innogy esport
E.ON
Germany

This session is in English

13:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Director Gaming and eSports, Verizon


The Evolution of the Esports Sponsorship Business Model - Julien Dupont, Head of Partnerships, Team Vitality


Digital Activations and Product Rights - Sten Funder Lysdahl, Sr. Global Marketing Lead, The LEGO Group


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Milan Niehaus, Project Management Officer ‑ E‑Sports Direktor OP innogy esport, E.ON

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Director Gaming and eSports, Verizon


The Evolution of the Esports Sponsorship Business Model - Julien Dupont, Head of Partnerships, Team Vitality


Digital Activations and Product Rights - Sten Funder Lysdahl, Sr. Global Marketing Lead, The LEGO Group


Reaching the Digital Target Group - Recruitment, Marketing, Sales - Milan Niehaus, Project Management Officer ‑ E‑Sports Direktor OP innogy esport, E.ON

13:45

Lunch with Networking

15:00

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research

Arnoud Schonis

Manager Esports
Eredivisie CV
The Netherlands

Daan Vrijsen

Communication Strategist
Abovo Media (Media agency of Basic‑Fit)
The Netherlands

This session is in English

Arnoud Schonis

Manager Esports
Eredivisie CV
The Netherlands

Improving Brand Consideration in a Critical Esports Target Group

  • How to increase brand consideration for Basic-Fit (the largest gym chain in Europe) through the Dutch FIFA esports league, the Eredivisie?
  • Use the power of Esports sponsorship to tackle the challenge of the brand
  • Considering the Eredivisie's aim to strengthen its core value ‘Professional sports’
  • Stay visible and build on sympathy via relevant channels with branded content that is accepted by the critical community
  • Resulting in great results proven by market research
This session is in English

Daan Vrijsen

Communication Strategist
Abovo Media (Media agency of Basic‑Fit)
The Netherlands

15:30

How to Drive Authentic Story Telling in Esports

  • Renault's sporting project: Racing (F1) & Esports
  • Authentic storytelling: PassionForPerformance & Collaboration with team vitality
  • Endless future possibilities at an international level: Growth/Everything to create

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

How to Drive Authentic Story Telling in Esports

  • Renault's sporting project: Racing (F1) & Esports
  • Authentic storytelling: PassionForPerformance & Collaboration with team vitality
  • Endless future possibilities at an international level: Growth/Everything to create

Guillaume Vergnas

Partnerships Development & Esports Manager
Renault Sport Racing
UK

This session is in English

15:45

Breaking into Esports

No topics have been added to this session yet

David Bandell

UK Sales Manager
Kappa Europe
UK

This session is in English

Breaking into Esports

No topics have been added to this session yet

David Bandell

UK Sales Manager
Kappa Europe
UK

This session is in English

16:00

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of eSports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

Why Esports is the New Love Topic for Employer Branding

  • Image, positioning, reach, target group-oriented products and services - but what else?
  • The power and passion b deeply rooted in more than a generation - the potential is greater than currently visible
  • How can the entry into this topic be purposefully transformed into added value for the company and its employees?
  • Employer Branding & Talent Acquisition can be additional ways into the world of eSports

Gian Luca Vitale

Management Consultant
PwC
Germany

This session is in English

16:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Manager Esports, Eredivisie CV and Daan Vrijsen, Communication Strategist, Abovo Media (Media agency of Basic‑Fit)


How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing


Breaking into Esports - David Bandell, UK Sales Manager, Kappa Europe


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Manager Esports, Eredivisie CV and Daan Vrijsen, Communication Strategist, Abovo Media (Media agency of Basic‑Fit)


How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing


Breaking into Esports - David Bandell, UK Sales Manager, Kappa Europe


Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC

17:15

End of the Conference

Book Your Tickets

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Travel & Accommodation

Fleming's Conference Hotel, Elbinger Straße 1-3, 60487 Frankfurt am Main

For deliveries, please add to the address the following:
11th + 12th of November & WCBLeaders

How to get there:

From Central Station -
At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.

From the airport -
The lines S8 and S9 run from the airport to the main train station. At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.

Parking:
You can park your car in the hotel's own underground car parking or right in the hotel courtyard for a daily charge of €15,00. If the parking area from the Flemings Conference Hotel is full, we recommend as an alternative to the parking area "Brentanobad", Rödelheimer Parkweg, 60489 Frankfurt am Main, Germany.

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Think Tank

As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this World Class Business Leaders think tank.

Visit the Think Tank

Contributors

Become a Speaker or Sponsor

We are looking for the best practices that shape tomorrow's world. If you would like to contribute to this event as speaker, please fill out the speaker application form here.

If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.

Get in front of top decision makers of your field! In total, we expect more than € 100M in budgets attending. To get more information and make your business grow, inquire here.

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Download additional materials about the conference. You will find flyers, logos, banners, signature templates as well as press releases.

Download Conference Materials

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