"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."
Anett Hötzel, Head of Digitalization, Felix Schöller Group"A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."
Pranjal Kothari, CDO, Sparkasse Bremen"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."
Alfred Lief, Future Solutions, AirbusThrough a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.
Decision Makers and Leaders in Brand & Corporate Marketing, Sponsorship, Esports Marketing, Digital Communication, Customer Experience & Engagement, and Digital Strategy
This event is co-located with the World Class Digital Customer Experience 2021 and the Voice-Connected Business Europe 2021.
View all agendas together or the World Class Digital Customer Experience 2021 and the Voice-Connected Business Europe 2021 separately.
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THURSDAY, NOVEMBER 11TH
9:00
9:15
9:45
10:15
10:45
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
11:15
11:45
11:45
12:15
12:45
#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Telekom ‑ "Hallo Magenta"
To Be Announced Soon - Frank Ericson, CCO, G‑Loot
How Brands are Winning in Esports - Michael Heina, Head of Esports International, Nielsen Sports
From Traditional Sport Sponsoring to Esports - Challenges and Similarities - Annika Bäcker, CMO, Zurich Insurance
#superchargevoicification - "Hallo Magenta" - Mirko Knoll, Senior Manager Connected Devices, Telekom ‑ "Hallo Magenta"
To Be Announced Soon - Frank Ericson, CCO, G‑Loot
How Brands are Winning in Esports - Michael Heina, Head of Esports International, Nielsen Sports
From Traditional Sport Sponsoring to Esports - Challenges and Similarities - Annika Bäcker, CMO, Zurich Insurance
13:30
15:00
15:30
16:00
16:15
16:30
17:00
17:30
Expanding your Target Market - Gen Z Drinks Water, Too - Claudia Billstein, Head of Font Vella Brand, Danone Waters
Building Community Through Esports - Ben Armstrong, VP, Game.tv
Trial and Error - Identifying Best Practices in Esports Marketing - Jorge Lombardia, Head of Global Partnerships, Grupo Telepizza
Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, CEO, Cowana Gaming and Dominik Lupfer, COO ‑ Head of Esports, Cowana Gaming
A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder, Team Nigma
Expanding your Target Market - Gen Z Drinks Water, Too - Claudia Billstein, Head of Font Vella Brand, Danone Waters
Building Community Through Esports - Ben Armstrong, VP, Game.tv
Trial and Error - Identifying Best Practices in Esports Marketing - Jorge Lombardia, Head of Global Partnerships, Grupo Telepizza
Don't be Afraid of eSports Sponsorship or How to Build an Authentic Team - Michael Wamser, CEO, Cowana Gaming and Dominik Lupfer, COO ‑ Head of Esports, Cowana Gaming
A Holistic Sponsorship Philosophy for Optimal Brand Positioning - Christoph Timm, Co‑Founder, Team Nigma
18:15
Maarten Lens-FitzGerald
Founder & Director
Project Zilver
The Netherlands
18:45
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
19:15
19:30
Engage in Exciting Conversations. Strengthen your Network after a Day full of Knowledge Sharing, Groundbreaking Presentations, and Interesting Conversations. Join Delegates and Speakers in the Relaxed Atmosphere of the Event Venue.
FRIDAY, NOVEMBER 12TH
9:00
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
9:15
Martin Walter
Senior Business Development Manager
Amazon
Germany
9:45
10:00
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
10:30
11:00
11:30
11:45
12:00
12:30
13:00
Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Director Gaming and eSports, Verizon
The Evolution of the Esports Sponsorship Business Model - Julien Dupont, Head of Partnerships, Team Vitality
Digital Activations and Product Rights - Sten Funder Lysdahl, Sr. Global Marketing Lead, The LEGO Group
Reaching the Digital Target Group - Recruitment, Marketing, Sales - Milan Niehaus, Project Management Officer ‑ E‑Sports Direktor OP innogy esport, E.ON
Opportunities in Emerging Markets, Venues and Communities - Mark Chang, Director Gaming and eSports, Verizon
The Evolution of the Esports Sponsorship Business Model - Julien Dupont, Head of Partnerships, Team Vitality
Digital Activations and Product Rights - Sten Funder Lysdahl, Sr. Global Marketing Lead, The LEGO Group
Reaching the Digital Target Group - Recruitment, Marketing, Sales - Milan Niehaus, Project Management Officer ‑ E‑Sports Direktor OP innogy esport, E.ON
13:45
15:00
Arnoud Schonis
Manager Esports
Eredivisie CV
The Netherlands
Daan Vrijsen
Communication Strategist
Abovo Media (Media agency of Basic‑Fit)
The Netherlands
15:30
Guillaume Vergnas
Partnerships Development & Esports Manager
Renault Sport Racing
UK
Guillaume Vergnas
Partnerships Development & Esports Manager
Renault Sport Racing
UK
15:45
16:00
Gian Luca Vitale
Management Consultant
PwC
Germany
Gian Luca Vitale
Management Consultant
PwC
Germany
16:30
Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Manager Esports, Eredivisie CV and Daan Vrijsen, Communication Strategist, Abovo Media (Media agency of Basic‑Fit)
How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing
Breaking into Esports - David Bandell, UK Sales Manager, Kappa Europe
Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC
Improving Brand Consideration in a Critical Esports Target Group - Arnoud Schonis, Manager Esports, Eredivisie CV and Daan Vrijsen, Communication Strategist, Abovo Media (Media agency of Basic‑Fit)
How to Drive Authentic Story Telling in Esports - Guillaume Vergnas, Partnerships Development & Esports Manager, Renault Sport Racing
Breaking into Esports - David Bandell, UK Sales Manager, Kappa Europe
Why Esports is the New Love Topic for Employer Branding - Gian Luca Vitale, Management Consultant, PwC
17:15
The ticket includes full access to the Expo and all sessions in all streams, including the evening reception on the first day. This also includes 12 months of full access to all the online features (matched networking and collaboration in the event online think tank, presentations, and the video archive of all World Class Business Leaders conferences). Catering at the event is included. Choose your pass and click on “Book Conference Pass” to access the registration form.
Vendors and consultants must book the Vendor Conference Pass to attend the conference.
Vendors and consultants must book this pass to attend the conference.
Employees of public institutions such as the government, military and universities can take advantage of this special price.
Access the presentations from this conference online as well as hundreds of other case study videos from global business leaders. The videos are full-length and include the PDFs of the presentation. More videos are added each month with new World Class Business Leaders business transformation conferences bringing best practices to you from around the world. Don't lose this opportunity to stay on top of what business leaders currently do and plan for the future to gain a competitive edge. 12 months of World Class Unlimited are included in any of the Conference Passes.
Fleming's Conference Hotel, Elbinger Straße 1-3, 60487 Frankfurt am Main
For deliveries, please add to the address the following:
11th + 12th of November & WCBLeaders
How to get there:
From Central Station -
At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.
From the airport -
The lines S8 and S9 run from the airport to the main train station. At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.
Parking:
You can park your car in the hotel's own underground car parking or right in the hotel courtyard for a daily charge of €15,00. If the parking area from the Flemings Conference Hotel is full, we recommend as an alternative to the parking area "Brentanobad", Rödelheimer Parkweg, 60489 Frankfurt am Main, Germany.
As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this World Class Business Leaders think tank.
Visit the Think TankWe are looking for the best practices that shape tomorrow's world. If you would like to contribute to this event as speaker, please fill out the speaker application form here.
If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.
Get in front of top decision makers of your field! In total, we expect more than € 100M in budgets attending. To get more information and make your business grow, inquire here.
Download additional materials about the conference. You will find flyers, logos, banners, signature templates as well as press releases.
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