Photo
Fabian Kaspereit

Connect with Fabian Kaspereit and discover smarter networking with World Class Business Leaders

Jobtitle

Customer Experience Evangelist

Company

Sitecore

Industry

Information Technology and Services

Location

München, Germany

Think tanks
Digitale Kundenerfahrung 2023
Digitale Kundenerfahrung 2022

Interests

  • Controlling and Evaluation
  • Brand Strategy
  • Brand Implementation
  • Brand Engagement
  • Internal Communication and Employee Engagement

Areas

  • Brand Management

    MY WORK PREFERENCES
  • Brand Engagement
  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Rebranding

  • Internal Communications

    MY WORK PREFERENCES
  • Aligning Internal Communications with Business Objectives
  • Blog, Microblogging
  • Change Communication
  • Controlling and Evaluation
  • Internal Communication and Diversity
  • Internal Communication and Employee Engagement
  • Internal Communication Strategy
  • Internal Crisis Communication
  • Internal Newsletter
  • Intranet
  • Paper-based Communication
  • Podcasts / Videocasts
  • Virtual Conferences

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Omnichannel Marketing
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Marketing Planning & Controlling

    MY WORK PREFERENCES
  • Competitive Analysis
  • Marketing Automation
  • Marketing Balanced Scorecard
  • Marketing Key Performance Indicators
  • Marketing Performance Management
  • Marketing Reporting
  • Marketing Research
  • Online Marketing Strategy
  • Proving Marketing Return On Investment
  • Strategic Marketing Planning
  • Tracking Marketing Costs
  • Web Controlling and Analytics

  • Sales Management

    MY WORK PREFERENCES
  • Alliance / Channel Sales Management
  • Bid and Tender Management
  • Category Management
  • Computer Aided Selling (CAS)
  • Customer Scoring
  • eCommerce
  • International Key Account Management
  • Mobile Commerce
  • Personal Selling
  • Pricing
  • Recruitment of Sales Staff
  • Sales and Marketing Alignment
  • Sales Forecasting
  • Sales Incentives and Commissions
  • Sales Operations
  • Sales Organization in Emerging Markets
  • Sales Performance Management
  • Sales Planning
  • Sales Promotion
  • Sales Reporting
  • Sales Strategy
  • Sales Team Management
  • Sales Techniques
  • Solution Selling
  • Training, Coaching and Sales Communications

  • Target Groups and Marketing Fields

    MY WORK PREFERENCES
  • B2B Marketing
  • B2C Marketing
  • B2G Marketing
  • Cooperative Marketing
  • Ethno Marketing
  • Gender Marketing
  • Geo Marketing
  • Global Marketing
  • Guerilla Marketing
  • Kid Marketing
  • Neuromarketing
  • Senior Marketing
  • Trade Marketing

Challenges

  • Concentration on Core Business

    Currently Dealing With | Has Experience With

  • Downsizing

    Currently Dealing With | Has Experience With

  • Greenfield Project

    Currently Dealing With | Has Experience With

  • International Expansion

    Currently Dealing With | Has Experience With

  • Major Business Transformation

    Currently Dealing With | Has Experience With

  • Post Merger Integration

    Currently Dealing With | Has Experience With

  • Turnaround

    Currently Dealing With | Has Experience With

Contact Information

There is no public contact information for this user.

Elevator Pitch

32 years active in digital transformation across all industries, with a specifally strong footprint in Retail & CPG. Tech Enthusiast by nature, Business & Martech/CRM specialist by experience. "Try not to become a person of success, but rather try to become a person of value." (Albert Einstein) --- Executing on this motto has earned me the trust of Top Executives. Value driven, people passion, family first.

Positions

Customer Experience Evangelist
Customer Experience Evangelist

Presentations of Fabian Kaspereit
Unlimited
Jenseits der Kundenerfahrung - Geht es jetzt nur noch um Total Experience?

Fabian Kaspereit, Customer Experience Evangelist at Sitecore

Subscribe
Unlimited
Need for Speed - Wer nicht Gas gibt, wird abgehängt

Fabian Kaspereit, Customer Experience Evangelist at Sitecore

Subscribe