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Fabian Apellius

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Jobtitle

Senior Lead Digital Marketing

Company

PTV Group

Industry

Computer Software

Location

Karlsruhe, Deutschland

Think tanks
Digitale Kundenerfahrung 2027
Digitale Transformation - Mensch und Technologie 2027
KI-getriebene Transformation: Kulturwandel und Arbeit 2027

Interests

  • Customer Experience Management
  • Customer Journey Mapping
  • Digital Marketing
  • Generative AI
  • Omnichannel Marketing

Areas

  • Artificial Intelligence

    MY WORK PREFERENCES
  • Generative AI

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Customer Experience Management
  • Customer Journey Mapping

  • Market Communications

    MY WORK PREFERENCES
  • Digital Marketing
  • Omnichannel Marketing

  • Sales Management

    MY WORK PREFERENCES
  • Sales and Marketing Alignment

Contact Information

There is no public contact information for this user.

Elevator Pitch

I’m Senior Lead Digital Marketing at PTV Group, where I connect data-driven B2B lead generation with a deep understanding of personas, customer journeys and complex decision-making. I turn these insights into campaigns, test messaging and touchpoints, and feed what we learn back into our website, lead-nurturing and sales follow-up.

Positions

Senior Lead Digital Marketing
April 2017 - Present