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Elke Voss

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Jobtitle

Senior Customer Journey Management Specialist

Company

RATIONAL AG

Industry

Machinery

Location

Schwabmünchen, Germany

Think tanks
Digitale Kundenerfahrung - Special AI Edition 2026
Digitale Transformation 2026

Interests

  • Customer Experience Management
  • CRM Outsourcing
  • Omnichannel Touchpoints
  • Customer Centricity
  • Emotional Relationship Management

Areas

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Automated Customer Support & Service
  • Call Center Management
  • Chatbots
  • Closed Loop Marketing
  • Collaborative CRM
  • CRM in the Cloud
  • CRM Outsourcing
  • Customer Acquisition
  • Customer Centricity
  • Customer Experience Management
  • Customer Intelligence
  • Customer Interface
  • Customer Journey Mapping
  • Customer Lifecycle Management
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Service Strategies
  • Data Quality and CRM Systems
  • Emotional Relationship Management
  • Omnichannel Touchpoints
  • Service Center Management
  • Social and Online CRM
  • Social Complaint Management
  • Voice of Customer & Customer Insights

  • Leadership / Change

    MY WORK PREFERENCES
  • Communication and Conflict Management
  • Delegation & Empowerment
  • Establishing a Culture of Trust
  • Executive Coaching
  • Incentive Systems and Motivation Strategies
  • Leading Change
  • Leading Leaders
  • Management
  • Teams and Team Development
  • Virtual Leadership - Leading in Absentia

  • Market Communications

    MY WORK PREFERENCES
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Omnichannel Marketing
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Marketing Planning & Controlling

    MY WORK PREFERENCES
  • Marketing Automation
  • Marketing Reporting
  • Online Marketing Strategy
  • Strategic Marketing Planning

  • Sales Management

    MY WORK PREFERENCES
  • Training, Coaching and Sales Communications

Contact Information

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Elevator Pitch

With 30+ years of experience in Sales and Marketing, I focus on digital customer communication, engagement and loyalty. I’m at my best when there are many moving parts to connect – always with the customer at the center. My work spans the global development and implementation of Sales & Marketing processes, Salesforce, Customer Experience, Marketing Automation, customer journeys and email campaigns. I also support and connect local teams across our international organization. My goal is simple: create better customer experiences, build lasting loyalty and strengthen the brand.

Positions

Senior Customer Journey Management Specialist
July 1993 - Present