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Maryna Feierabend

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Jobtitle

Digital Innovation & AI Lead

Company

Hamburger Energiewerke GmbH

Industry

Energy & Utilities

Location

Hamburg, Germany

Think tanks
Digitale Transformation 2026

Interests

  • Generative AI
  • LLM Security and Compliance
  • LLM Strategy and Governance
  • Digital Strategy
  • Digital Innovation

Areas

  • Artificial Intelligence

    MY WORK PREFERENCES
  • Generative AI
  • LLM Security and Compliance
  • LLM Strategy and Governance

  • Digital Transformation

    MY WORK PREFERENCES
  • Digital Innovation
  • Digital Strategy
  • Digital Workflow Optimization
  • Strategic AI Integration

  • Innovation Management

    MY WORK PREFERENCES
  • Innovation Culture

  • IT Change / Project Management

    MY WORK PREFERENCES
  • Communication of IT Topics within the Organization
  • Communication of IT Topics with the Board
  • IT Change Management
  • Management of IT Project Teams

  • IT Innovation / Product Management

    MY WORK PREFERENCES
  • IT Innovation Culture
  • IT Innovation Management Tools
  • Technology Scouting

  • IT Strategy / Metrics

    MY WORK PREFERENCES
  • Strategic Technology Management

  • Leadership / Change

    MY WORK PREFERENCES
  • Communication and Conflict Management
  • Delegation & Empowerment
  • Establishing a Culture of Trust
  • Executive Coaching
  • Leading Change
  • Leading Leaders
  • Management

Contact Information

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Elevator Pitch

I am a Digital Innovation Manager and AI Lead with end-to-end responsibility for building and scaling artificial intelligence in complex organizations. My work focuses on translating AI potential into strategic value, governance-compliant structures and sustainable adoption – beyond isolated pilots or tools. I take a holistic ownership across six key dimensions of enterprise AI: • AI Strategy & Target Architecture – defining vision, roadmap and maturity models • AI Governance & Responsible AI – policies, guidelines, risk classification and regulatory alignment • AI Pilots & Projects – from ideation to pilots, use cases and scalable solutions • AI Adoption & Enablement – embedding AI into daily work and business processes • AI Competence Development – training concepts, leadership programs and upskilling journeys • AI Ambassador Program & Communication – internal communities, awareness, culture and transparency. I work at the intersection of technology, organization, leadership and culture, collaborating closely with executive management, IT, legal, works councils and business units.

Positions

Digital Innovation & AI Lead
Digital Innovation & AI Lead