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Juan Guillermo Sanhueza

Connect with Juan Guillermo Sanhueza and discover smarter networking with World Class Business Leaders

Jobtitle

Jefe de Marketing/ Retail Media

Company

SMU

Industry

Retail

Location

Santiago, Metropolitana, Chile

Think tanks
World Class Customer Experience & Retail Strategies 2025

Interests

  • Event Marketing
  • Multi Channel Management
  • Digital Marketing
  • Advertising
  • Omnichannel Marketing

Areas

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Omnichannel Marketing
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Marketing Planning & Controlling

    MY WORK PREFERENCES
  • Competitive Analysis
  • Marketing Automation
  • Marketing Balanced Scorecard
  • Marketing Key Performance Indicators
  • Marketing Performance Management
  • Marketing Reporting
  • Marketing Research
  • Online Marketing Strategy
  • Proving Marketing Return On Investment
  • Strategic Marketing Planning
  • Tracking Marketing Costs
  • Web Controlling and Analytics

  • Market Research

    MY WORK PREFERENCES
  • Analysis of Market Opportunities
  • Consumption and Purchase Behavior
  • Customer Surveys
  • Identification of New and Emerging Markets
  • Test Market Simulations
  • Trend Research

  • Sales Management

    MY WORK PREFERENCES
  • Alliance / Channel Sales Management
  • Bid and Tender Management
  • Category Management
  • Computer Aided Selling (CAS)
  • Customer Scoring
  • eCommerce
  • International Key Account Management
  • Mobile Commerce
  • Personal Selling
  • Pricing
  • Recruitment of Sales Staff
  • Sales and Marketing Alignment
  • Sales Forecasting
  • Sales Incentives and Commissions
  • Sales Operations
  • Sales Organization in Emerging Markets
  • Sales Performance Management
  • Sales Planning
  • Sales Promotion
  • Sales Reporting
  • Sales Strategy
  • Sales Team Management
  • Sales Techniques
  • Solution Selling
  • Training, Coaching and Sales Communications

Challenges

  • Re-Branding

    Currently Dealing With | Has Experience With

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Advertising, Digital Marketing, Event Marketing and I am most involved in Advertising, Digital Marketing, and Event Marketing.

Positions

Jefe de Marketing/ Retail Media

Presentations of Juan Guillermo Sanhueza
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La era del Retail Media y sus ventajas en tu estrategia comercial

Juan Guillermo Sanhueza, Jefe de Retail Media, SMU

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