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Juan Guillermo Sanhueza

Connect with Juan Guillermo Sanhueza and discover smarter networking with World Class Business Leaders

About

  • Jefe de Marketing/ Retail Media at SMU
  • Retail
  • Santiago, Metropolitana, Chile

Interests

My Knowledge Level
Advertising Digital Marketing Event Marketing Multi Channel Management Omnichannel Marketing
My Personal Interests
Advertising Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications
My Job Priorities
Advertising Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications

Market Communications

Advertising
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Affiliate Marketing
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Customer Portals
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Digital Marketing
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Direct Marketing
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Marketing Planning & Controlling

Competitive Analysis
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Marketing Automation
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Marketing Balanced Scorecard
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Marketing Key Performance Indicators
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Marketing Performance Management
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Market Research

Analysis of Market Opportunities
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Consumption and Purchase Behavior
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Customer Surveys
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Identification of New and Emerging Markets
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Test Market Simulations
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Sales Management

Alliance / Channel Sales Management
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Bid and Tender Management
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Category Management
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Computer Aided Selling (CAS)
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Customer Scoring
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Challenges

Re-Branding
Currently dealing with
Has experience with

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Advertising, Digital Marketing, Event Marketing and I am most involved in Advertising, Digital Marketing, and Multi Channel Management.

Positions

SMU
Jefe de Marketing/ Retail Media

Presentations of Juan Guillermo Sanhueza
Unlimited
La era del Retail Media y sus ventajas en tu estrategia comercial

Juan Guillermo Sanhueza, Jefe de Retail Media, SMU

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