Areas

• Marketing Planning & Controlling

  MY WORK PREFERENCES
• Competitive Analysis
• Marketing Automation
• Marketing Balanced Scorecard
• Marketing Key Performance Indicators
• Marketing Performance Management
• Marketing Reporting
• Marketing Research
• Online Marketing Strategy
• Proving Marketing Return On Investment
• Strategic Marketing Planning
• Tracking Marketing Costs
• Web Controlling and Analytics

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• Sales Management

  MY WORK PREFERENCES
• Alliance / Channel Sales Management
• Bid and Tender Management
• Category Management
• Computer Aided Selling (CAS)
• Customer Scoring
• eCommerce
• International Key Account Management
• Mobile Commerce
• Personal Selling
• Pricing
• Recruitment of Sales Staff
• Sales and Marketing Alignment
• Sales Forecasting
• Sales Incentives and Commissions
• Sales Operations
• Sales Organization in Emerging Markets
• Sales Performance Management
• Sales Planning
• Sales Promotion
• Sales Reporting
• Sales Strategy
• Sales Team Management
• Sales Techniques
• Solution Selling
• Training, Coaching and Sales Communications

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• Target Groups and Marketing Fields

  MY WORK PREFERENCES
• B2B Marketing
• B2C Marketing
• B2G Marketing
• Cooperative Marketing
• Ethno Marketing
• Gender Marketing
• Geo Marketing
• Global Marketing
• Guerilla Marketing
• Kid Marketing
• Neuromarketing
• Senior Marketing
• Trade Marketing