Areas

• Brand Management

  MY WORK PREFERENCES
• Brand Engagement
• Brand Implementation
• Brand Strategy
• Co-Branding / Brand Partnerships
• Digital Branding
• Rebranding

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• Corporate Management

  MY WORK PREFERENCES
• Business Analysis
• Centralization versus De-Centralization
• Continual Improvement
• General Management in Transformation
• Implementation and Strategy Realization
• Managing Complexity
• Organization Design
• Outsourcing versus Insourcing
• Process Design
• Project Portfolio Management
• Restructuring
• Strategic Control
• Strategic Management Instruments
• Strategy Implementation

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• Customer Relationship Management

  MY WORK PREFERENCES
• Customer Centricity
• Customer Experience Management
• Customer Intelligence
• Customer Interface
• Customer Journey Mapping
• Customer Lifecycle Management
• Customer Loyalty
• Customer Value
• Data Quality and CRM Systems
• Net Promoter Score
• Omnichannel Touchpoints
• Social and Online CRM
• Social Complaint Management

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• Data Protection

  MY WORK PREFERENCES
• Corporate Security and Personal Privacy
• Data Protection Regulation
• Employee Data Protection

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• Digital Transformation

  MY WORK PREFERENCES
• Data Insights
• Digital Innovation
• Digital Strategy
• Gamification

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• IT Change / Project Management

  MY WORK PREFERENCES
• Agile Migration
• Communication of IT Topics within the Organization
• IT Change Management
• IT Project Management
• Management of IT Project Teams

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• Market Communications

  MY WORK PREFERENCES
• Customer Portals
• Digital Marketing
• Multi Channel Management
• Omnichannel Marketing
• Social Media Marketing

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• Quality Management

  MY WORK PREFERENCES
• Integration of Project, Quality and Risk Management

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• Research

  MY WORK PREFERENCES
• Customer Surveys as R&D Support
• Market Research as R&D Support
• Product Research as R&D Support
• Qualitative Research
• Quantitative Research