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Christian Velten

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Jobtitle

Strategic Lead Digital Customer Experience

Company

Hoffmann La Roche

Industry

Pharmaceuticals

Location

Basel, Basel-Stadt, Switzerland

Budget

I'm responsible for a budget of

5000000 USD

I influence a budget of

20000000 USD

Interests

  • Customer Centricity
  • Digital Marketing
  • User Experience and Engagement
  • Omnichannel Touchpoints
  • Customer Experience Management

Areas

  • Artificial Intelligence

    MY WORK PREFERENCES
  • AI in the Internet of Things
  • Algorithmic Game Theory and Computational Mechanism Design
  • Computer Vision
  • Deep Learning
  • Machine Learning
  • Natural Language Processing
  • Neuromorphic Computing
  • Recommender Systems
  • Reinforcement Learning
  • Robotics and AI

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Automated Customer Support & Service
  • Call Center Management
  • Chatbots
  • Closed Loop Marketing
  • Collaborative CRM
  • CRM in the Cloud
  • CRM Outsourcing
  • Customer Acquisition
  • Customer Centricity
  • Customer Experience Management
  • Customer Intelligence
  • Customer Interface
  • Customer Journey Mapping
  • Customer Lifecycle Management
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Service Strategies
  • Customer Value
  • Data Quality and CRM Systems
  • Emotional Relationship Management
  • Net Promoter Score
  • Omnichannel Touchpoints
  • Partner Management
  • Social and Online CRM
  • Social Complaint Management
  • Social Scores

  • Innovation Management

    MY WORK PREFERENCES
  • Business Model Innovation
  • Collaboration with Academic Institutions
  • Cross-Border R&D Projects
  • Cross-Industry Innovation Cooperations
  • Customer-Led Innovation
  • Design Thinking
  • From R&D to Connect and Develop (C&D)
  • Innovation Crowdsourcing
  • Innovation Culture
  • Innovation Excellence
  • Open Innovation
  • R&D Networks and Alliances
  • Scenario Planning and Simulation
  • Sustainable Innovations
  • Technology Roadmaps
  • Time-to-Market and Fast Innovation

  • Internal Communications

    MY WORK PREFERENCES
  • Aligning Internal Communications with Business Objectives
  • Blog, Microblogging
  • Change Communication
  • Controlling and Evaluation
  • Internal Communication and Diversity
  • Internal Communication and Employee Engagement
  • Internal Communication Strategy
  • Internal Crisis Communication
  • Internal Newsletter
  • Intranet
  • Paper-based Communication
  • Podcasts / Videocasts
  • Virtual Conferences

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Omnichannel Marketing
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Market Research

    MY WORK PREFERENCES
  • Analysis of Market Opportunities
  • Consumption and Purchase Behavior
  • Customer Surveys
  • Identification of New and Emerging Markets
  • Test Market Simulations
  • Trend Research

  • Product Management

    MY WORK PREFERENCES
  • Product Development
  • Product Differentiation
  • Product Lifecycle Management
  • Product Management Process Optimization
  • Product Marketing
  • Product Portfolio Management
  • Product Positioning
  • Scenario Management
  • Sustainable / Green Products
  • Time-To-Market Optimization

  • Product / Service Development

    MY WORK PREFERENCES
  • Evaluation of Existing Products
  • Failure Modes and Effects Analysis
  • Improvement of Operational Service Processes
  • Product Guidelines
  • Product Quality Improvement
  • Product / Service Modification
  • Regulatory Product Requirements
  • Root Cause Analysis
  • Science-Driven Development
  • Technology-Driven Development
  • User-Friendliness

  • Social Collaboration

    MY WORK PREFERENCES
  • Collaboration Vendor Selection
  • Digital / Social Workplace
  • Measuring Social Business Return on Investment
  • Mobile Collaboration
  • Social and Collaborative Content Management
  • Social Collaboration and Productivity
  • Social Collaboration Strategy
  • Social Collaboration Tools
  • Social Governance, Risk and Compliance
  • Surveys, Big Data and Social Analytics
  • User Experience and Engagement

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Omnichannel Touchpoints, Digital Marketing, User Experience and Engagement and I am most involved in Omnichannel Touchpoints, Digital Marketing, and User Experience and Engagement.

Positions

Founder and CEO
January 1999 - October 2008
Knowledge Analyst
November 2008 - June 2014
Global Medical Product Manager
June 2014 - December 2018
Lead Global Digital Strategy TA PH
June 2018 - October 2019
Head Medical Customer Experience
June 2019 - January 2022
Strategic Lead Digital Customer Experience
February 2022 - Present

Education

Microbiology/Genetics - Dipl.-Biol. (Master)
October 1988 - December 1993
Molecular Biology - Dr. rer. nat. (PhD)
May 1994 - December 1997

Presentations of Christian Velten

Unlimited
Mastering Customer Experience in Pharma: Applying Universal Methodologies...

Dr. Christian Velten, Strategic Lead Digital Customer Experience at Hoffmann La Roche