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Philipp Spreer
  • Behavioral Strategist and Managing Partner at elaboratum GmbH
  • Information Technology and Services
  • München, Germany

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About

  • Behavioral Strategist and Managing Partner at elaboratum GmbH
  • Information Technology and Services
  • München, Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Chatbots Customer Centricity Customer Experience Management Customer Journey Mapping Customer Lifecycle Management
My Personal Interests
Chatbots Customer Centricity Customer Experience Management Customer Journey Mapping Customer Lifecycle Management
My Job Priorities
Chatbots Customer Acquisition Customer Centricity Customer Experience Management Customer Intelligence

Customer Relationship Management

Chatbots
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Customer Acquisition
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Customer Centricity
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Customer Experience Management
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Customer Intelligence
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IT Architecture

User Experience Design
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Sales Management

eCommerce
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Mobile Commerce
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Pricing
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Sales Performance Management
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Sales Strategy
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Artificial Intelligence

Machine Learning
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Natural Language Processing
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Robotics and AI
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Digital Transformation

Data Acquisition
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Data Insights
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Digital Disruption
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Digital Innovation
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Digital Strategy
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Market Communications

Affiliate Marketing
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Customer Portals
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Digital Marketing
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Multi Channel Management
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Omnichannel Marketing
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Marketing Planning & Controlling

Marketing Automation
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Marketing Performance Management
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Online Marketing Strategy
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Strategic Marketing Planning
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Market Research

Analysis of Market Opportunities
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Consumption and Purchase Behavior
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Customer Surveys
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Trend Research
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Market Strategy

Market Analysis and Strategy Setting
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Market Segmentation and Differentiation
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Market-Driven Strategies
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Voice Marketing

Voice Marketing & Digital Strategy
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Voicebots
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Contact Information

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Elevator Pitch

Our belief: Relationships are the key success factor for your digital project. Because your customers, your prospects and your employees have one thing in common: they are people. We help you to really understand them and to use digitization in a way that creates long-term relationships based on trust. This requires the right strategies, data, technologies, processes, products and concepts. And the right people. That's why we founded elaboratum as a consultancy that is different: close, collaborative, trusting, creative. This allows us to deploy experts with practical experience and top digital talents in your project, who can both shape the big picture with you and lend a hand in the implementation themselves. Together with you, we form a strong team that can master digital challenges significantly more efficiently and effectively. Based on real relationships, we bring sustainable action and economic success into harmony.

Positions

elaboratum
Behavioral Strategist and Managing Partner February 2023 - Present
elaboratum GmbH
Behavioral Strategist and Managing Partner

Education

University of Goettingen
Consumer Behavior - PhD June 2011 - June 2015

Presentations of Philipp Spreer

Unlimited
Green Nudging - Weniger Scheibenretouren mit Behavioral Design für carglass

Dr. Philipp Spreer, Behavioral Strategist und Managing Partner at elaboratum; Andreas Büning, Head of Digital and Innovation at Carglass