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Philipp Spreer

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Jobtitle

Behavioral Strategist and Managing Partner

Company

elaboratum GmbH

Industry

Information Technology and Services

Location

München, Germany

Think tanks
Digitale Kundenerfahrung 2023

Interests

  • Customer Journey Mapping
  • Customer Centricity
  • Customer Experience Management
  • Chatbots
  • Customer Lifecycle Management

Areas

  • Artificial Intelligence

    MY WORK PREFERENCES
  • Machine Learning
  • Natural Language Processing
  • Robotics and AI

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Automated Customer Support & Service
  • Chatbots
  • Customer Acquisition
  • Customer Centricity
  • Customer Experience Management
  • Customer Intelligence
  • Customer Journey Mapping
  • Customer Lifecycle Management
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Service Strategies
  • Emotional Relationship Management
  • Omnichannel Touchpoints

  • Digital Transformation

    MY WORK PREFERENCES
  • Data Acquisition
  • Data Insights
  • Digital Disruption
  • Digital Innovation
  • Digital Strategy
  • Gamification

  • IT Architecture

    MY WORK PREFERENCES
  • User Experience Design

  • Market Communications

    MY WORK PREFERENCES
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Multi Channel Management
  • Omnichannel Marketing

  • Marketing Planning & Controlling

    MY WORK PREFERENCES
  • Marketing Automation
  • Marketing Performance Management
  • Online Marketing Strategy
  • Strategic Marketing Planning

  • Market Research

    MY WORK PREFERENCES
  • Analysis of Market Opportunities
  • Consumption and Purchase Behavior
  • Customer Surveys
  • Trend Research

  • Market Strategy

    MY WORK PREFERENCES
  • Market Analysis and Strategy Setting
  • Market-Driven Strategies
  • Market Segmentation and Differentiation

  • Sales Management

    MY WORK PREFERENCES
  • eCommerce
  • Mobile Commerce
  • Pricing
  • Sales and Marketing Alignment
  • Sales Performance Management
  • Sales Strategy

  • Voice Marketing

    MY WORK PREFERENCES
  • Voicebots
  • Voice Marketing & Digital Strategy

Contact Information

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Elevator Pitch

Our belief: Relationships are the key success factor for your digital project. Because your customers, your prospects and your employees have one thing in common: they are people. We help you to really understand them and to use digitization in a way that creates long-term relationships based on trust. This requires the right strategies, data, technologies, processes, products and concepts. And the right people. That's why we founded elaboratum as a consultancy that is different: close, collaborative, trusting, creative. This allows us to deploy experts with practical experience and top digital talents in your project, who can both shape the big picture with you and lend a hand in the implementation themselves. Together with you, we form a strong team that can master digital challenges significantly more efficiently and effectively. Based on real relationships, we bring sustainable action and economic success into harmony.

Positions

Behavioral Strategist and Managing Partner
February 2023 - Present
Behavioral Strategist and Managing Partner

Education

Consumer Behavior - PhD
June 2011 - June 2015

Presentations of Philipp Spreer
Unlimited
Green Nudging - Weniger Scheibenretouren mit Behavioral Design für carglass

Dr. Philipp Spreer, Behavioral Strategist und Managing Partner at elaboratum; Andreas Büning, Head of Digital and Innovation at Carglass

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