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Florian Kasten

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About

  • Gruppenleiter Online Marketing at Theo Förch GmbH
  • Wholesale
  • Neuenstadt am Kocher , Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Advertising Digital Marketing Direct Marketing Multi Channel Management Omnichannel Marketing
My Personal Interests
Brand Engagement Brand Implementation Brand Strategy Co-Branding / Brand Partnerships Digital Branding
My Job Priorities
Advertising Affiliate Marketing Customer Portals Digital Marketing Direct Marketing

Market Communications

Advertising
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Affiliate Marketing
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Customer Portals
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Digital Marketing
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Direct Marketing
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Marketing Planning & Controlling

Competitive Analysis
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Marketing Automation
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Marketing Balanced Scorecard
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Marketing Key Performance Indicators
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Marketing Performance Management
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Market Research

Analysis of Market Opportunities
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Consumption and Purchase Behavior
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Customer Surveys
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Identification of New and Emerging Markets
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Test Market Simulations
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Brand Management

Brand Engagement
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Brand Implementation
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Brand Strategy
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Co-Branding / Brand Partnerships
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Digital Branding
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Customer Relationship Management

Automated Customer Support & Service
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CRM Outsourcing
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CRM in the Cloud
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Call Center Management
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Chatbots
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Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Advertising, Digital Marketing, Direct Marketing and I am most involved in Brand Engagement, Brand Implementation, and Brand Strategy.

Positions

parfumdreams
Brand and Campaing Manager January 2018 - November 2020
Theo Förch GmbH
Gruppenleiter Online Marketing December 2020 - Present
Mestiro GmbH
Head of Marketing June 2022 - December 2022

Presentations of Florian Kasten
Unlimited
Von Printkatalog zum Omnichannel Kundenportal: Wie FÖRCH als Großhändler...

Florian Kasten, Gruppenleiter Online Marketing at Theo Förch; Jana Haase, Senior Consultant Digital Marketing at Smart Commerce SE

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