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Florian Kasten

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Jobtitle

Gruppenleiter Online Marketing

Company

Theo Förch GmbH

Industry

Wholesale

Location

Neuenstadt am Kocher , Germany

Interests

  • Advertising
  • Multi Channel Management
  • Digital Marketing
  • Direct Marketing
  • Omnichannel Marketing

Areas

  • Brand Management

    MY WORK PREFERENCES
  • Brand Engagement
  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Rebranding

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Automated Customer Support & Service
  • Call Center Management
  • Chatbots
  • Closed Loop Marketing
  • Collaborative CRM
  • CRM in the Cloud
  • CRM Outsourcing
  • Customer Acquisition
  • Customer Centricity
  • Customer Experience Management
  • Customer Intelligence
  • Customer Interface
  • Customer Journey Mapping
  • Customer Lifecycle Management
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Service Strategies
  • Customer Value
  • Data Quality and CRM Systems
  • Emotional Relationship Management
  • Net Promoter Score
  • Omnichannel Touchpoints
  • Partner Management
  • Social and Online CRM
  • Social Complaint Management
  • Social Scores

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Omnichannel Marketing
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Marketing Planning & Controlling

    MY WORK PREFERENCES
  • Competitive Analysis
  • Marketing Automation
  • Marketing Balanced Scorecard
  • Marketing Key Performance Indicators
  • Marketing Performance Management
  • Marketing Reporting
  • Marketing Research
  • Online Marketing Strategy
  • Proving Marketing Return On Investment
  • Strategic Marketing Planning
  • Tracking Marketing Costs
  • Web Controlling and Analytics

  • Market Research

    MY WORK PREFERENCES
  • Analysis of Market Opportunities
  • Consumption and Purchase Behavior
  • Customer Surveys
  • Identification of New and Emerging Markets
  • Test Market Simulations
  • Trend Research

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Advertising, Digital Marketing, Direct Marketing and I am most involved in Advertising, Digital Marketing, and Direct Marketing.

Positions

Brand and Campaing Manager
January 2018 - November 2020
Gruppenleiter Online Marketing
December 2020 - Present
Head of Marketing
June 2022 - December 2022

Presentations of Florian Kasten

Unlimited
Von Printkatalog zum Omnichannel Kundenportal: Wie FÖRCH als Großhändler...

Florian Kasten, Gruppenleiter Online Marketing at Theo Förch; Jana Haase, Senior Consultant Digital Marketing at Smart Commerce SE