Photo
Matthias Heft

Connect with Matthias Heft and discover smarter networking with World Class Business Leaders

About

  • Senior Principal Consultant - CXM at Merkle Germany GmbH
  • Information Technology and Services
  • München, Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Advertising Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications
My Personal Interests
Advertising Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications
My Job Priorities
Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications Online Marketing Strategy

Market Communications

Advertising
My Knowledge Level
My Personal Interests
My Job Priorities
Affiliate Marketing
My Knowledge Level
My Personal Interests
My Job Priorities
Customer Portals
My Knowledge Level
My Personal Interests
My Job Priorities
Digital Marketing
My Knowledge Level
My Personal Interests
My Job Priorities
Direct Marketing
My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Planning & Controlling

Competitive Analysis
My Knowledge Level
My Personal Interests
My Job Priorities
Marketing Automation
My Knowledge Level
My Personal Interests
My Job Priorities
Marketing Balanced Scorecard
My Knowledge Level
My Personal Interests
My Job Priorities
Marketing Key Performance Indicators
My Knowledge Level
My Personal Interests
My Job Priorities
Marketing Performance Management
My Knowledge Level
My Personal Interests
My Job Priorities

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Advertising, Digital Marketing, Multi Channel Management and I am most involved in Multi Channel Management, Digital Marketing, and Omnichannel Marketing.

Positions

GREY Global Group - GRAMM
Managing Director January 2006 - April 2009
TBWA Groupe / RTS Rieger Team
Managing Director May 2009 - June 2018
Merkle Germany GmbH
Senior Principal Consultant - CXM
Merkle Germany
Senior Principal Consultant - CXM

Presentations of Matthias Heft
Unlimited
Why Marketing Needs to Transform to Become Marketing Again

Matthias Heft, Senior Principal Consultant at Merkle; Katharina Konow, Senior Consultant at Merkle

Subscribe