Matthias Heft
Jobtitle
Senior Principal Consultant - CXM
Company
Merkle Germany GmbH
Industry
Information Technology and Services
Location
München, Germany
Budget
I influence a budget of
5000000 USD
Interests
- Multi Channel Management
- Omnichannel Marketing
- Digital Marketing
- Advertising
- Online Communications
Areas
-
Market Communications
MY WORK PREFERENCES -
Advertising
-
Affiliate Marketing
-
Customer Portals
-
Digital Marketing
-
Direct Marketing
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Email Campaigns
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Event Marketing
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Mobile Marketing
-
Multi Channel Management
-
Omnichannel Marketing
-
Online Communications
-
Search Engine Marketing
-
Social Media Marketing
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Sponsorship
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Marketing Planning & Controlling
MY WORK PREFERENCES -
Competitive Analysis
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Marketing Automation
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Marketing Balanced Scorecard
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Marketing Key Performance Indicators
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Marketing Performance Management
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Marketing Reporting
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Marketing Research
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Online Marketing Strategy
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Proving Marketing Return On Investment
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Strategic Marketing Planning
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Tracking Marketing Costs
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Web Controlling and Analytics
Contact Information
There is no public contact information for this user.
Elevator Pitch
My expertise is in Advertising, Digital Marketing, Multi Channel Management and I am most involved in Advertising, Digital Marketing, and Multi Channel Management.
Positions
Managing Director
January 2006 - April 2009
Managing Director
May 2009 - June 2018
Senior Principal Consultant - CXM
Senior Principal Consultant - CXM
Presentations of Matthias Heft
Unlimited
Why Marketing Needs to Transform to Become Marketing Again
Matthias Heft, Senior Principal Consultant at Merkle; Katharina Konow, Senior Consultant at Merkle