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Simona Squaglia

Connect with Simona Squaglia and discover smarter networking with World Class Business Leaders

Jobtitle

Responsabile Targeting & Marketing Bancassurance

Company

UnipolSai Assicurazioni

Industry

Insurance

Location

Bologna, Italy

Think tanks
Strategie Climatiche Aziendali a Impatto Zero 2023

Interests

  • Customer Intelligence
  • Customer Centricity
  • Customer Acquisition
  • Customer Experience Management
  • Customer Interface

Areas

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Automated Customer Support & Service
  • Call Center Management
  • Chatbots
  • Closed Loop Marketing
  • Collaborative CRM
  • CRM in the Cloud
  • CRM Outsourcing
  • Customer Acquisition
  • Customer Centricity
  • Customer Experience Management
  • Customer Intelligence
  • Customer Interface
  • Customer Journey Mapping
  • Customer Lifecycle Management
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Service Strategies
  • Customer Value
  • Data Quality and CRM Systems
  • Emotional Relationship Management
  • Net Promoter Score
  • Omnichannel Touchpoints
  • Partner Management
  • Social and Online CRM
  • Social Complaint Management
  • Social Scores

  • Leadership / Change

    MY WORK PREFERENCES
  • Communication and Conflict Management
  • Delegation & Empowerment
  • Establishing a Culture of Trust
  • Executive Coaching
  • Incentive Systems and Motivation Strategies
  • Leading Change
  • Leading Leaders
  • Management
  • Teams and Team Development
  • Virtual Leadership - Leading in Absentia

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Omnichannel Marketing
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Market Strategy

    MY WORK PREFERENCES
  • Brand Leadership
  • Emerging Market Business Development
  • International Market Development Strategy
  • Maintaining and Strengthening the Market Position
  • Market Analysis and Strategy Setting
  • Market-Driven Strategies
  • Market-Driving Strategies
  • Market Segmentation and Differentiation

  • Target Groups and Marketing Fields

    MY WORK PREFERENCES
  • B2B Marketing
  • B2C Marketing
  • B2G Marketing
  • Cooperative Marketing
  • Ethno Marketing
  • Gender Marketing
  • Geo Marketing
  • Global Marketing
  • Guerilla Marketing
  • Kid Marketing
  • Neuromarketing
  • Senior Marketing
  • Trade Marketing

Challenges

  • Concentration on Core Business

    Currently Dealing With | Has Experience With

  • Major Business Transformation

    Currently Dealing With | Has Experience With

Elevator Pitch

My expertise is in Customer Centricity, Customer Acquisition, Customer Experience Management and I am most involved in Customer Acquisition, Customer Centricity, and Customer Experience Management.

Positions

Responsabile Targeting & Marketing Bancassurance
Responsabile Targeting & Marketing Bancassurance

Education

Sustainability & Business Innovation - A
January 2022 - December 2022
MBA - A
October 2000 - August 2001
Economia Aziendale - 104/110
January 1992 - October 1999

Presentations of Simona Squaglia
Unlimited
La Strategia del Gruppo Unipol sul Cambiamento Climatico

Simona Squaglia, Responsabile Targeting & Marketing Bancassurance at UnipolSai Assicurazioni

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