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Bettina Laux

Connect with Bettina Laux and discover smarter networking with World Class Business Leaders

Jobtitle

Communications Strategist

Company

Bettina Laux Consulting

Industry

Marketing and Advertising

Location

Mannheim/Stuttgart Area

Budget

I'm responsible for a budget of

5 USD

I influence a budget of

5 USD
Think tanks
World Class Workplace & Corporate Culture Transformation 2022

Interests

  • Digital Strategy
  • Content Strategy for Social Media
  • Digital Disruption
  • Digital Innovation
  • Gamification

Areas

  • Digital Transformation

    MY WORK PREFERENCES
  • Content Strategy for Social Media
  • Digital Disruption
  • Digital Innovation
  • Digital Strategy
  • Gamification
  • Social Listening
  • Social Media Analytics

  • Internal Communications

    MY WORK PREFERENCES
  • Aligning Internal Communications with Business Objectives
  • Blog, Microblogging
  • Change Communication
  • Controlling and Evaluation
  • Internal Communication and Diversity
  • Internal Communication and Employee Engagement
  • Internal Communication Strategy
  • Internal Crisis Communication
  • Internal Newsletter
  • Intranet
  • Paper-based Communication
  • Podcasts / Videocasts
  • Virtual Conferences

  • Learning & Development

    MY WORK PREFERENCES
  • Coaching and Mentoring
  • Collaborative Learning
  • Corporate Learning
  • Digital Learning Tools
  • eLearning
  • Female Talents
  • Gamification for Corporate Learning
  • HR Executive and Leadership Development
  • HR Talent Management
  • Key Performance Indicators for Training
  • Learning Metrics
  • Online Courses
  • Online Training / Webinars
  • Social Learning
  • Training Design / Delivery / Evaluation
  • Training Needs / Content

  • Market Communications

    MY WORK PREFERENCES
  • Digital Marketing
  • Email Campaigns
  • Event Marketing
  • Online Communications
  • Social Media Marketing

  • Target Groups and Marketing Fields

    MY WORK PREFERENCES
  • B2B Marketing
  • B2C Marketing
  • Cooperative Marketing
  • Global Marketing
  • Neuromarketing

  • Voice Marketing

    MY WORK PREFERENCES
  • Sonic Branding
  • Voice-Activated Content & Devices
  • Voicebots
  • Voice Marketing & Digital Strategy

  • Workplace Transformation

    MY WORK PREFERENCES
  • Digital Workplace Technologies
  • HR Development in Virtual / Globally Dispersed Workplaces

Contact Information

There is no public contact information for this user.

Elevator Pitch

You want to create communications that inspire people? I work with you! **WHAT I DO: I provide communication strategies & solutions to drive a strong connection with your target group, whether it be your employees, customers, or partners. **WHAT WE DO TOGETHER: Jointly, we create laser-focused communications that drives motivation, and gets people on a desired emotional and content level. **WHAT YOU GET: My services are designed to gain loyalty from the people you truly want to connect with, generating and sustaining success in your business. My approach is authentic, pure and real. I love what I do. Looking forward to connect with you!

Positions

Various roles in local and regional Marketing. Project & Program Management across the global organization
July 2000 - August 2015
Head of agency office in München. Key account management and team lead
September 2015 - May 2016
Re-evaluation & design what I would like to create in the future
June 2016 - March 2017
Communications Strategist
April 2017 - Present