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David Schlosser

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Jobtitle

Principal Content Strategist

Company

DELL

Industry

Computer Software

Location

seattle, Washington, United States

Think tanks
World Class Digital Transformation and Innovation 2022

Interests

  • Digital Branding
  • Digital Strategy
  • Leading Change
  • Brand Strategy
  • Big Data Analytics

Areas

  • Brand Management

    MY WORK PREFERENCES
  • Brand Engagement
  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Rebranding

  • Digital Transformation

    MY WORK PREFERENCES
  • Big Data Analytics
  • Content Strategy for Social Media
  • Data Acquisition
  • Data Insights
  • Digital Disruption
  • Digital Innovation
  • Digital Strategy
  • Gamification
  • Social Listening
  • Social Media Analytics

  • Leadership / Change

    MY WORK PREFERENCES
  • Communication and Conflict Management
  • Delegation & Empowerment
  • Establishing a Culture of Trust
  • Executive Coaching
  • Incentive Systems and Motivation Strategies
  • Leading Change
  • Leading Leaders
  • Management
  • Teams and Team Development
  • Virtual Leadership - Leading in Absentia

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Market Research

    MY WORK PREFERENCES
  • Analysis of Market Opportunities
  • Consumption and Purchase Behavior
  • Customer Surveys
  • Identification of New and Emerging Markets
  • Test Market Simulations
  • Trend Research

  • Market Strategy

    MY WORK PREFERENCES
  • Brand Leadership
  • Emerging Market Business Development
  • International Market Development Strategy
  • Maintaining and Strengthening the Market Position
  • Market Analysis and Strategy Setting
  • Market-Driven Strategies
  • Market-Driving Strategies
  • Market Segmentation and Differentiation

  • Product Management

    MY WORK PREFERENCES
  • Product Development
  • Product Differentiation
  • Product Lifecycle Management
  • Product Management Process Optimization
  • Product Marketing
  • Product Portfolio Management
  • Product Positioning
  • Scenario Management
  • Sustainable / Green Products
  • Time-To-Market Optimization

  • Public Relations

    MY WORK PREFERENCES
  • Coalition Building
  • Corporate Identity
  • Corporate Social Responsibility (CSR) Communications
  • Crisis Communications / Issue Management
  • Digital Media Strategy
  • Digital Relations / Social Media
  • International PR
  • Legislative and Regulatory Initiatives
  • Media Relations
  • Online Reputation Management / Monitoring
  • Public Affairs
  • Search Engine Optimization

Challenges

  • Bankruptcy

    Currently Dealing With | Has Experience With

  • Concentration on Core Business

    Currently Dealing With | Has Experience With

  • Downsizing

    Currently Dealing With | Has Experience With

  • Greenfield Project

    Currently Dealing With | Has Experience With

  • International Expansion

    Currently Dealing With | Has Experience With

  • Major Business Transformation

    Currently Dealing With | Has Experience With

Contact Information

There is no public contact information for this user.

Elevator Pitch

Data-driven, science-inspired influence strategist and leader of successful marketing, PR, content, and advertising campaigns and creatives.

Positions

Senior Manager and Acting Director
May 2002 - April 2014
Senior Product Marketing Communications Manager—Global Advertising and Media
April 2014 - August 2015
Director of Marketing / Content Strategy
August 2015 - August 2015
Principal Content Strategist
September 2019 - Present

Education

Political Science / History - BA
May 2022 - May 2022
Public Administration - MA
May 2022 - May 2022

Presentations of David Schlosser
Unlimited
The Influence of Readability on Digital User Experiences and Online...

David Schlosser, Principal Content Strategist at Dell

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