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Marco Giacosa

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Jobtitle

Digital & Innovation Manager

Company

Bayer

Industry

Pharmaceuticals

Location

Milano, Italy

Interests

  • Online Communications
  • eCommerce
  • Digital Marketing
  • Multi Channel Management
  • Advertising

Areas

  • Artificial Intelligence

    MY WORK PREFERENCES
  • AI in the Internet of Things
  • Algorithmic Game Theory and Computational Mechanism Design
  • Deep Learning
  • Machine Learning
  • Natural Language Processing
  • Neuromorphic Computing
  • Recommender Systems

  • Customer Relationship Management

    MY WORK PREFERENCES
  • Closed Loop Marketing
  • Collaborative CRM
  • Customer Acquisition
  • Customer Experience Management
  • Customer Intelligence
  • Customer Interface
  • Customer Journey Mapping
  • Customer Lifecycle Management
  • Customer Value
  • Data Quality and CRM Systems
  • Emotional Relationship Management
  • Social and Online CRM

  • IT Innovation / Product Management

    MY WORK PREFERENCES
  • IT Innovation Culture
  • Technology Forecasting

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Market Research

    MY WORK PREFERENCES
  • Analysis of Market Opportunities
  • Customer Surveys
  • Identification of New and Emerging Markets
  • Trend Research

  • Sales Management

    MY WORK PREFERENCES
  • eCommerce
  • Mobile Commerce
  • Sales Forecasting
  • Sales Incentives and Commissions
  • Sales Performance Management
  • Sales Planning
  • Sales Promotion
  • Sales Strategy
  • Sales Team Management

Contact Information

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Elevator Pitch

My expertise is in eCommerce, Digital Marketing, Customer Experience Management and I am most involved in Digital Marketing, Multi Channel Management, and Online Communications.

Positions

Digital & Innovation Manager

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Marco Giacosa, Digital & Innovation Manager at Bayer