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Marco Tassara

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Jobtitle

Direttore Tecnico e Design

Company

Decathlon Italia

Industry

Sporting Goods

Location

Settimo Milanese, Lombardia, Italy

Interests

  • Innovation Culture
  • Sustainable Innovations
  • Vision and Mission
  • Business Model Innovation
  • Time-to-Market and Fast Innovation

Areas

  • Brand Management

    MY WORK PREFERENCES
  • Brand Engagement
  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Rebranding

  • Corporate Policy / Strategy

    MY WORK PREFERENCES
  • Business Alliances
  • Business Development
  • Business Simulation
  • Corporate Culture
  • Corporate Governance und Ethics
  • Corporate Philosophy and Values
  • Generating Strategic Options
  • Stakeholder Management
  • Strategic Analysis
  • Strategic Decision Making Processes
  • Strategy Formulation and Planning
  • Vision and Mission

  • Innovation Management

    MY WORK PREFERENCES
  • Business Model Innovation
  • Collaboration with Academic Institutions
  • Cross-Border R&D Projects
  • Cross-Industry Innovation Cooperations
  • Customer-Led Innovation
  • Design Thinking
  • From R&D to Connect and Develop (C&D)
  • Innovation Crowdsourcing
  • Innovation Culture
  • Innovation Excellence
  • Open Innovation
  • R&D Networks and Alliances
  • Scenario Planning and Simulation
  • Sustainable Innovations
  • Technology Roadmaps
  • Time-to-Market and Fast Innovation

  • Leadership / Change

    MY WORK PREFERENCES
  • Communication and Conflict Management
  • Delegation & Empowerment
  • Establishing a Culture of Trust
  • Executive Coaching
  • Incentive Systems and Motivation Strategies
  • Leading Change
  • Leading Leaders
  • Management
  • Teams and Team Development
  • Virtual Leadership - Leading in Absentia

  • Managing the Corporate Research & Development Department

    MY WORK PREFERENCES
  • Building Cross-Functional R&D Teams
  • Collaboration of R&D with other Departments
  • Employee Motivation in R&D
  • R&D Change Management
  • R&D Process Standardization
  • R&D Project Management
  • R&D Talent Management
  • Team Innovation Effectiveness

  • New Product / Service Development

    MY WORK PREFERENCES
  • Design for Six Sigma
  • Flexible Product Development
  • Fuzzy Front End Improvement
  • Quality Function Development
  • Stage-Gate Model
  • User-Centered Design

  • Product Management

    MY WORK PREFERENCES
  • Product Development
  • Product Differentiation
  • Product Lifecycle Management
  • Product Management Process Optimization
  • Product Marketing
  • Product Portfolio Management
  • Product Positioning
  • Scenario Management
  • Sustainable / Green Products
  • Time-To-Market Optimization

  • R&D Strategy

    MY WORK PREFERENCES
  • Project Appraisal and Prioritization
  • R&D Capacity Management
  • R&D Contracts
  • R&D Ethics
  • R&D Outsourcing
  • R&D Planning
  • R&D Portfolio Management
  • R&D Strategy Setting

  • Startup Management

    MY WORK PREFERENCES
  • Bootstrapping
  • Business Angel Investments
  • Change Management while Scaling Up
  • Compiling the Business Plan
  • Crowdfunding
  • Finding the Right Team of Founders
  • Fine-Tuning the Business Model
  • Lean Startup Methodology
  • Pitching
  • Startup Management Software Tools
  • Venture Capital Investments

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Vision and Mission, Innovation Culture, Time-to-Market and Fast Innovation and I am most involved in Vision and Mission, Business Model Innovation, and Innovation Culture.

Positions

Direttore Tecnico e Design
February 2021 - Present
Direttore Tecnico e Design

Presentations of Marco Tassara

Conference Pass to World Class Computing Power Trading 2027

Vendors and consultants cannot book this pass, but must book the Vendor Conference Pass.

Unlimited
La Nascita di Brand-Sport in Modalità Start UP e Metodologie di Innovazione

Marco Tassara, Direttore Tecnico e Design at Decathlon