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Marco Tassara

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Jobtitle

Direttore Tecnico e Design

Company

Decathlon Italia

Industry

Sporting Goods

Location

Settimo Milanese, Lombardia, Italy

Interests

  • Innovation Culture
  • Sustainable Innovations
  • Vision and Mission
  • Business Model Innovation
  • Time-to-Market and Fast Innovation

Areas

  • Brand Management

    MY WORK PREFERENCES
  • Brand Engagement
  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Rebranding

  • Corporate Policy / Strategy

    MY WORK PREFERENCES
  • Business Alliances
  • Business Development
  • Business Simulation
  • Corporate Culture
  • Corporate Governance und Ethics
  • Corporate Philosophy and Values
  • Generating Strategic Options
  • Stakeholder Management
  • Strategic Analysis
  • Strategic Decision Making Processes
  • Strategy Formulation and Planning
  • Vision and Mission

  • Innovation Management

    MY WORK PREFERENCES
  • Business Model Innovation
  • Collaboration with Academic Institutions
  • Cross-Border R&D Projects
  • Cross-Industry Innovation Cooperations
  • Customer-Led Innovation
  • Design Thinking
  • From R&D to Connect and Develop (C&D)
  • Innovation Crowdsourcing
  • Innovation Culture
  • Innovation Excellence
  • Open Innovation
  • R&D Networks and Alliances
  • Scenario Planning and Simulation
  • Sustainable Innovations
  • Technology Roadmaps
  • Time-to-Market and Fast Innovation

  • Leadership / Change

    MY WORK PREFERENCES
  • Communication and Conflict Management
  • Delegation & Empowerment
  • Establishing a Culture of Trust
  • Executive Coaching
  • Incentive Systems and Motivation Strategies
  • Leading Change
  • Leading Leaders
  • Management
  • Teams and Team Development
  • Virtual Leadership - Leading in Absentia

  • Managing the Corporate Research & Development Department

    MY WORK PREFERENCES
  • Building Cross-Functional R&D Teams
  • Collaboration of R&D with other Departments
  • Employee Motivation in R&D
  • R&D Change Management
  • R&D Process Standardization
  • R&D Project Management
  • R&D Talent Management
  • Team Innovation Effectiveness

  • New Product / Service Development

    MY WORK PREFERENCES
  • Design for Six Sigma
  • Flexible Product Development
  • Fuzzy Front End Improvement
  • Quality Function Development
  • Stage-Gate Model
  • User-Centered Design

  • Product Management

    MY WORK PREFERENCES
  • Product Development
  • Product Differentiation
  • Product Lifecycle Management
  • Product Management Process Optimization
  • Product Marketing
  • Product Portfolio Management
  • Product Positioning
  • Scenario Management
  • Sustainable / Green Products
  • Time-To-Market Optimization

  • R&D Strategy

    MY WORK PREFERENCES
  • Project Appraisal and Prioritization
  • R&D Capacity Management
  • R&D Contracts
  • R&D Ethics
  • R&D Outsourcing
  • R&D Planning
  • R&D Portfolio Management
  • R&D Strategy Setting

  • Startup Management

    MY WORK PREFERENCES
  • Bootstrapping
  • Business Angel Investments
  • Change Management while Scaling Up
  • Compiling the Business Plan
  • Crowdfunding
  • Finding the Right Team of Founders
  • Fine-Tuning the Business Model
  • Lean Startup Methodology
  • Pitching
  • Startup Management Software Tools
  • Venture Capital Investments

Contact Information

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Elevator Pitch

My expertise is in Vision and Mission, Innovation Culture, Time-to-Market and Fast Innovation and I am most involved in Vision and Mission, Business Model Innovation, and Innovation Culture.

Positions

Direttore Tecnico e Design
February 2021 - Present
Direttore Tecnico e Design

Presentations of Marco Tassara

Unlimited
La Nascita di Brand-Sport in Modalità Start UP e Metodologie di Innovazione

Marco Tassara, Direttore Tecnico e Design at Decathlon