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Sergio Gajardo Ugás
  • Director at Asociación de Marketing Directo Digital
  • Marketing and Advertising
  • Santiago, Metropolitana, Chile

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About

  • Director at Asociación de Marketing Directo Digital
  • Marketing and Advertising
  • Santiago, Metropolitana, Chile

Interests
  • Common
  • Vendor

My Knowledge Level
Brand Engagement Brand Implementation Brand Strategy Co-Branding / Brand Partnerships Digital Branding
My Personal Interests
Brand Engagement Brand Implementation Brand Strategy Co-Branding / Brand Partnerships Digital Branding
My Job Priorities
Brand Engagement Brand Implementation Co-Branding / Brand Partnerships Digital Branding Rebranding

Brand Management

Brand Engagement
My Knowledge Level
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Brand Implementation
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My Personal Interests
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Brand Strategy
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Co-Branding / Brand Partnerships
My Knowledge Level
My Personal Interests
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Digital Branding
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Corporate Management

Business Analysis
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Centralization versus De-Centralization
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Continual Improvement
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General Management in Transformation
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Implementation and Strategy Realization
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Digital Transformation

Big Data Analytics
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Content Strategy for Social Media
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Data Acquisition
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Data Insights
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Digital Disruption
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Market Communications

Advertising
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Affiliate Marketing
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Customer Portals
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Digital Marketing
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Direct Marketing
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Market Strategy

Brand Leadership
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Emerging Market Business Development
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International Market Development Strategy
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Maintaining and Strengthening the Market Position
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Market Analysis and Strategy Setting
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Sales Management

Alliance / Channel Sales Management
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Bid and Tender Management
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Category Management
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Computer Aided Selling (CAS)
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Customer Scoring
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Challenges

Bankruptcy
Currently dealing with
Has experience with
Concentration on Core Business
Currently dealing with
Has experience with
Downsizing
Currently dealing with
Has experience with
Greenfield Project
Currently dealing with
Has experience with
International Expansion
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Has experience with
Major Business Transformation
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Has experience with
Market Entry of a New Competitor
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Has experience with
Post Merger Integration
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Has experience with
Re-Branding
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Has experience with
Turnaround
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Has experience with

Budget

I'm responsible for a budget of 1 USD

I influence a budget of 1 USD

Contact Information

There is no public contact information for this user.

Elevator Pitch

Ph.D © en Comunicaciones Uniacc, Master en Business Administration (MBA) de la Universidad de Chile. Cuenta más de 10 años de experiencia en Marketing Digital y ha dictado clases, cursos y seminarios en distintas universidades de pregrado y postgrado en Chile y el extranjero. Autor de los libros «Warketing, otra forma de ver el marketing» y «e-Businnes: más que un canal de distribución», en los últimos años ha trabajado en distintas compañías entre las que cuenta Chile.com, CMPC, UPS, Multinet, Grupo M y Bruno Fritsch.

Positions

Asociación de Marketing Directo Digital
Director
Asociación de Marketing Directo Digital
Director

Presentations of Sergio Gajardo Ugás
Unlimited
Consumidor Digital: Tendencias y Desafíos

Sergio Gajardo Ugas, Director y Presidente del Comité de Innovación y Tecnología at Asociación de Marketing Directo Digital / AMDD

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