Director at Asociación de Marketing Directo Digital
Marketing and Advertising
Santiago, Metropolitana, Chile
About
Director at Asociación de Marketing Directo Digital
Marketing and Advertising
Santiago, Metropolitana, Chile
Interests
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Common
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Vendor
My Knowledge Level
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Brand Management
Brand Engagement
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Brand Implementation
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Brand Strategy
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Co-Branding / Brand Partnerships
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Digital Branding
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Corporate Management
Business Analysis
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Centralization versus De-Centralization
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Continual Improvement
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General Management in Transformation
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Implementation and Strategy Realization
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Digital Transformation
Big Data Analytics
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Content Strategy for Social Media
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Data Acquisition
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Data Insights
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Digital Disruption
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Market Communications
Advertising
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Affiliate Marketing
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Customer Portals
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Digital Marketing
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Direct Marketing
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Market Strategy
Brand Leadership
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Emerging Market Business Development
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International Market Development Strategy
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Maintaining and Strengthening the Market Position
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Market Analysis and Strategy Setting
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Sales Management
Alliance / Channel Sales Management
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Bid and Tender Management
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Category Management
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Computer Aided Selling (CAS)
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Customer Scoring
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Challenges
Bankruptcy
Currently dealing with
Has experience with
Concentration on Core Business
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Has experience with
Downsizing
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Has experience with
Greenfield Project
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Has experience with
International Expansion
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Has experience with
Major Business Transformation
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Has experience with
Market Entry of a New Competitor
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Has experience with
Post Merger Integration
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Has experience with
Re-Branding
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Has experience with
Turnaround
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Budget
I'm responsible for a budget of 1 USD
I influence a budget of 1 USD
Contact Information
There is no public contact information for this user.
Elevator Pitch
Ph.D © en Comunicaciones Uniacc, Master en Business Administration (MBA) de la Universidad de Chile. Cuenta más de 10 años de experiencia en Marketing Digital y ha dictado clases, cursos y seminarios en distintas universidades de pregrado y postgrado en Chile y el extranjero. Autor de los libros «Warketing, otra forma de ver el marketing» y «e-Businnes: más que un canal de distribución», en los últimos años ha trabajado en distintas compañías entre las que cuenta Chile.com, CMPC, UPS, Multinet, Grupo M y Bruno Fritsch.
Positions
Asociación de Marketing Directo Digital
Director
Asociación de Marketing Directo Digital
Director