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Sergio Gajardo Ugás

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Jobtitle

Director

Company

Asociación de Marketing Directo Digital

Industry

Marketing and Advertising

Location

Santiago, Metropolitana, Chile

Budget

I'm responsible for a budget of

1 USD

I influence a budget of

1 USD
Think tanks

Interests

  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Brand Engagement

Areas

  • Brand Management

    MY WORK PREFERENCES
  • Brand Engagement
  • Brand Implementation
  • Brand Strategy
  • Co-Branding / Brand Partnerships
  • Digital Branding
  • Rebranding

  • Corporate Management

    MY WORK PREFERENCES
  • Business Analysis
  • Centralization versus De-Centralization
  • Continual Improvement
  • General Management in Transformation
  • Implementation and Strategy Realization
  • Managing Complexity
  • Organization Design
  • Outsourcing versus Insourcing
  • Process Design
  • Project Portfolio Management
  • Restructuring
  • Strategic Control
  • Strategic Management Instruments
  • Strategy Implementation

  • Digital Transformation

    MY WORK PREFERENCES
  • Big Data Analytics
  • Content Strategy for Social Media
  • Data Acquisition
  • Data Insights
  • Digital Disruption
  • Digital Innovation
  • Digital Strategy
  • Gamification
  • Social Listening
  • Social Media Analytics

  • Market Communications

    MY WORK PREFERENCES
  • Advertising
  • Affiliate Marketing
  • Customer Portals
  • Digital Marketing
  • Direct Marketing
  • Email Campaigns
  • Event Marketing
  • Mobile Marketing
  • Multi Channel Management
  • Online Communications
  • Search Engine Marketing
  • Social Media Marketing
  • Sponsorship

  • Market Strategy

    MY WORK PREFERENCES
  • Brand Leadership
  • Emerging Market Business Development
  • International Market Development Strategy
  • Maintaining and Strengthening the Market Position
  • Market Analysis and Strategy Setting
  • Market-Driven Strategies
  • Market-Driving Strategies
  • Market Segmentation and Differentiation

  • Sales Management

    MY WORK PREFERENCES
  • Alliance / Channel Sales Management
  • Bid and Tender Management
  • Category Management
  • Computer Aided Selling (CAS)
  • Customer Scoring
  • eCommerce
  • International Key Account Management
  • Mobile Commerce
  • Personal Selling
  • Pricing
  • Recruitment of Sales Staff
  • Sales and Marketing Alignment
  • Sales Forecasting
  • Sales Incentives and Commissions
  • Sales Operations
  • Sales Organization in Emerging Markets
  • Sales Performance Management
  • Sales Planning
  • Sales Promotion
  • Sales Reporting
  • Sales Strategy
  • Sales Team Management
  • Sales Techniques
  • Solution Selling
  • Training, Coaching and Sales Communications

Challenges

  • Bankruptcy

    Currently Dealing With | Has Experience With

  • Concentration on Core Business

    Currently Dealing With | Has Experience With

  • Downsizing

    Currently Dealing With | Has Experience With

  • Greenfield Project

    Currently Dealing With | Has Experience With

  • International Expansion

    Currently Dealing With | Has Experience With

  • Major Business Transformation

    Currently Dealing With | Has Experience With

  • Market Entry of a New Competitor

    Currently Dealing With | Has Experience With

  • Post Merger Integration

    Currently Dealing With | Has Experience With

  • Re-Branding

    Currently Dealing With | Has Experience With

  • Turnaround

    Currently Dealing With | Has Experience With

Contact Information

There is no public contact information for this user.

Elevator Pitch

Ph.D © en Comunicaciones Uniacc, Master en Business Administration (MBA) de la Universidad de Chile. Cuenta más de 10 años de experiencia en Marketing Digital y ha dictado clases, cursos y seminarios en distintas universidades de pregrado y postgrado en Chile y el extranjero. Autor de los libros «Warketing, otra forma de ver el marketing» y «e-Businnes: más que un canal de distribución», en los últimos años ha trabajado en distintas compañías entre las que cuenta Chile.com, CMPC, UPS, Multinet, Grupo M y Bruno Fritsch.

Positions

Director
Director

Presentations of Sergio Gajardo Ugás
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Consumidor Digital: Tendencias y Desafíos

Sergio Gajardo Ugas, Director y Presidente del Comité de Innovación y Tecnología at Asociación de Marketing Directo Digital / AMDD

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