Drive Marketing at Big Digital Scale
Details
- Best Practices and challenges
- How we used AI to build a marketing segmentation subgroups
- Feeling and perceiving to explain and predict behavior
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
No topics have been added to this session yet
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
This session is in English
At Catapult we create augmented reality apps to de-risk high risk training, like fire training for firefighters, officers and public education, available as SaaS to fire departments and fire training companies
We also develop award-winning augmented reality apps for AR glasses, as well as consumer apps for hand-held devices for both the Apple and Android platforms. Augmented reality is changing the way in which we train, shop, educate and entertain. We can help you lower your costs, and help you stand out from the crowd
Devdiscourse is a media platform for development stakeholders. Be it scanning the
knowledge tides, doing stories on diverse developmental themes, approaches, policies,
programs or sophisticated IT and big data analytics tools to catalyze the
developmental landscape or simply facilitating discussions to rejuvenate intellectual
energies – all is done here.
Our media team supported by domain specialists of VisionRI meticulously cover the
development news across the globe to maintain and enhance intellectual reflexes and
competencies, and share the same at Devdiscourse.
The portal as well as Android app is designed and developed on the framework of
deep machine learning technologies which facilitate delivery of smart content based
on user interests, browsing behaviour and location. Devdiscourse - News is available
globally on web as well as Android platform to deliver smart and personalised content
to users.
Cascade Strategies is a highly innovative market consulting and strategic planning firm based in Bellevue, WA. The firm is composed largely of career strategists and researchers who have mastered many of the most complex and advanced methodologies available to the marketing communications world. We're particularly proud to be an early adopter of artificial intelligence and machine learning.
"The conference was exciting and inspiring and helped to expand my own network! A really successful event all around!"
Helfried Zimmermann, Head of Digital Business Adoption, Siemens
"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."
Alfred Lief, CTO Roadmap Owner Unmanned Systems and Drones, AIRBUS
"The conference was organised well, on time, and ran smoothly. The round table format was particularly great, allowing for in-depth discussion. The Think Tank is a great post-conference tool to re-watch videos and get presentations."
Daphne Coates, Senior Technology Consultant, IBMThrough a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops, you will gain inspiring perspectives. The multi-stream format allows you to move freely between the sessions. Create your own personal agenda from the case studies and interactive round tables. If you can't participate in the conference onsite, you have the possibility to get the insights of the decision-makers via live streaming.
Decision Makers and Leaders in Digital Transformation, Organizational Change, AI, Operation Management, IT, Business Intelligence, Corporate Innovation and Business Transformation
Decision Makers and Leaders in Business Change Management, Corporate Culture, Customer Experience, Digital Marketing, Customer Management and Digital Communications
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THURSDAY, JUNE 9TH
9:00 am
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
9:15 am
This session is in English
Owner
Cascade Strategies
USA
9:45 am
10:15 am
10:45 am
This session is in English
11:15 am
Sergey Doronichev
Immersive Technology Manager
Schlumberger
USA
This session is in English
Sergey Doronichev
Immersive Technology Manager
Schlumberger
USA
This session is in English
Phani Korasala
Director of Digital Transformation And Merchandizing Technology
Walmart
USA
This session is in English
Phani Korasala
Director of Digital Transformation And Merchandizing Technology
Walmart
USA
This session is in English
11:45 am
Andy Hunt
Manager of Applied Digital Innovation
The Hershey Company
USA
This session is in English
Andy Hunt
Manager of Applied Digital Innovation
The Hershey Company
USA
This session is in English
Yaniv Naor
Senior Manager Master Data Management & Digital Transformation Strategist
Hugo Boss
Germany
This session is in English
Yaniv Naor
Senior Manager Master Data Management & Digital Transformation Strategist
Hugo Boss
Germany
This session is in English
12:15 pm
Technological Innovations For a Better Solution - Amy Thompson, Digital Innovation Manager, Nestlé
Showing Up For Your Client Digitally - Caroline Cathcart, Chief Administrative Officer, RPIA
Modern Wellsite Planning with Drones, 3D Images, and Augmented Reality - Sergey Doronichev, Immersive Technology Manager, Schlumberger
Exploring the AR Universe @ Hershey - Andy Hunt, Manager of Applied Digital Innovation, The Hershey Company
Technological Innovations For a Better Solution - Amy Thompson, Digital Innovation Manager, Nestlé
Showing Up For Your Client Digitally - Caroline Cathcart, Chief Administrative Officer, RPIA
Modern Wellsite Planning with Drones, 3D Images, and Augmented Reality - Sergey Doronichev, Immersive Technology Manager, Schlumberger
Exploring the AR Universe @ Hershey - Andy Hunt, Manager of Applied Digital Innovation, The Hershey Company
Drive Marketing at Big Digital Scale - Sonia Wharton, Marketing & Advertising Executive, Expedia Group and Jerry Johnson , Owner, Cascade Strategies
E-commerce and Digital Platform - Phani Korasala , Director of Digital Transformation And Merchandizing Technology, Walmart
Digital Customer Behavior - Yaniv Naor, Senior Manager Master Data Management & Digital Transformation Strategist, Hugo Boss
Drive Marketing at Big Digital Scale - Sonia Wharton, Marketing & Advertising Executive, Expedia Group and Jerry Johnson , Owner, Cascade Strategies
E-commerce and Digital Platform - Phani Korasala , Director of Digital Transformation And Merchandizing Technology, Walmart
Digital Customer Behavior - Yaniv Naor, Senior Manager Master Data Management & Digital Transformation Strategist, Hugo Boss
1:00 pm
2:30 pm
Daniel Eggert
Transformation Product Owner ‑ Production & Operations Projects Central Project Management
BP America
This session is in English
Daniel Eggert
Transformation Product Owner ‑ Production & Operations Projects Central Project Management
BP America
This session is in English
Ricardo Moreno
Vice President ‑ Europe Business
GE Hitachi
Spain
This session is in English
Ricardo Moreno
Vice President ‑ Europe Business
GE Hitachi
Spain
This session is in English
3:00 pm
Raj Krishnan
Industry Digital Strategist
Microsoft Corporation
USA
This session is in English
Raj Krishnan
Industry Digital Strategist
Microsoft Corporation
USA
This session is in English
Arthur Silva
Head of Digital Engagement
Fidelity
USA
This session is in English
Arthur Silva
Head of Digital Engagement
Fidelity
USA
This session is in English
4:00 pm
No topics have been added to this session yet
Kalpana Gutha
Senior Data Engineering Manager
Meta Business Group
USA
This session is in English
No topics have been added to this session yet
Kalpana Gutha
Senior Data Engineering Manager
Meta Business Group
USA
This session is in English
Tilda Sander
Head of Growth & Partnerships
Mavenoid
Sweden
This session is in English
Tilda Sander
Head of Growth & Partnerships
Mavenoid
Sweden
This session is in English
4:30 pm
5:00 pm
Gene Feldman
Training Manager ‑ VR and Innovation
Nestle Purina Pet Care
USA
This session is in English
Gene Feldman
Training Manager ‑ VR and Innovation
Nestle Purina Pet Care
USA
This session is in English
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
5:30 pm
People, not Resources: Preventing Change Fatigue and Burnout through Compassionate Leadership - Daniel Eggert, Transformation Product Owner ‑ Production & Operations Projects Central Project Management
The Role of Low Code - Raj Krishnan, Industry Digital Strategist, Microsoft Corporation
Best Practices for Data Engineering & Analytics - Kalpana Gutha, Senior Data Engineering Manager, Meta Business Group
Integrating VR into Current Workflows - Gene Feldman, Training Manager ‑ VR and Innovation, Nestle Purina Pet Care
People, not Resources: Preventing Change Fatigue and Burnout through Compassionate Leadership - Daniel Eggert, Transformation Product Owner ‑ Production & Operations Projects Central Project Management
The Role of Low Code - Raj Krishnan, Industry Digital Strategist, Microsoft Corporation
Best Practices for Data Engineering & Analytics - Kalpana Gutha, Senior Data Engineering Manager, Meta Business Group
Integrating VR into Current Workflows - Gene Feldman, Training Manager ‑ VR and Innovation, Nestle Purina Pet Care
One Digital Innovation Platform for Agility and Collaborative Creation - Ricardo Moreno, Vice President ‑ Europe Business, GE Hitachi
Taking Digital Engagement To The Next Level - Arthur Silva, Head of Digital Engagement, Fidelity
AI & People - The Benefits of a Hybrid Approach to CX - Tilda Sander, Head of Growth & Partnerships, Mavenoid
One Digital Innovation Platform for Agility and Collaborative Creation - Ricardo Moreno, Vice President ‑ Europe Business, GE Hitachi
Taking Digital Engagement To The Next Level - Arthur Silva, Head of Digital Engagement, Fidelity
AI & People - The Benefits of a Hybrid Approach to CX - Tilda Sander, Head of Growth & Partnerships, Mavenoid
6:15 pm
6:30 pm
Engage in exciting conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.
This session is in English
7:00 pm
Gene Feldman
Training Manager ‑ VR and Innovation
Nestle Purina Pet Care
USA
This session is in English
FRIDAY, JUNE 10TH
9:00 am
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
If you'd like to be a chairman at this event, this slot is available.
9:15 am
9:45 am
James Kean
Vice President ‑ Infrastructure & Operations
Cambia Health Solutions
USA
This session is in English
10:15 am
Abdalhadi Fitouri
Technology Transformation Analyst
Fisher Investments
USA
This session is in English
10:45 am
11:15 am
Jim Kyung-Soo Liew
Associate Professor
The Johns Hopkins University ‑ Carey Business School
USA
This session is in English
Jim Kyung-Soo Liew
Associate Professor
The Johns Hopkins University ‑ Carey Business School
USA
This session is in English
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
11:45 am
Craig Curtis
Director of Emerging Building Technologies
Mithun
USA
This session is in English
Craig Curtis
Director of Emerging Building Technologies
Mithun
USA
This session is in English
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
12:15 pm
How Technological Trends Drive Digital Innovation in the Media Industry - Joel Sucherman, Vice President ‑ New Platform Partnerships, NPR
Digital Transformation - How to Leverage AI and Blockchain Effectively? - Jim Kyung-Soo Liew , Associate Professor, The Johns Hopkins University ‑ Carey Business School
Reimagining Buildings as Products - Craig Curtis, Director of Emerging Building Technologies, Mithun
How Technological Trends Drive Digital Innovation in the Media Industry - Joel Sucherman, Vice President ‑ New Platform Partnerships, NPR
Digital Transformation - How to Leverage AI and Blockchain Effectively? - Jim Kyung-Soo Liew , Associate Professor, The Johns Hopkins University ‑ Carey Business School
Reimagining Buildings as Products - Craig Curtis, Director of Emerging Building Technologies, Mithun
Road to Future Ready - James Kean, Vice President ‑ Infrastructure & Operations, Cambia Health Solutions
How Technology Drive Digital Innovation - Abdalhadi Fitouri, Technology Transformation Analyst, Fisher Investments
Road to Future Ready - James Kean, Vice President ‑ Infrastructure & Operations, Cambia Health Solutions
How Technology Drive Digital Innovation - Abdalhadi Fitouri, Technology Transformation Analyst, Fisher Investments
1:00 pm
2:30 pm
Manish K Khatri
Agile & Transformation Leader
The Kraft Heinz Company
USA
This session is in English
3:00 pm
If you'd like to be a speaker at this event, this slot is available.
If you'd like to be a speaker at this event, this slot is available.
3:30 pm
Keys For an Agile Transformation - Manish K Khatri, Agile & Transformation Leader, The Kraft Heinz Company
Keys For an Agile Transformation - Manish K Khatri, Agile & Transformation Leader, The Kraft Heinz Company
4:15 pm
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Crowne Plaza Portland Downtown Convention Center
1441 Ne 2nd Avenue, Portland, Oregon, 97232 - 1-503-2332401
Onsite Parking Available
• Overnight guest self: $20 • Day use onsite event self: $20 -Bus parking $150, self park only, advance notice required.
Public Transportation
Train Station- Union Station (Amtrak)
Head south on NE 2nd Ave. towards NE Clackamas St. Turn left on NE Wasco St. Turn right at NE 3rd Ave. Turn right on NE Multnomah St. Slight left at OR-99W. Turn right at NW 3rd Ave. Turn right on NW 4th Ave. Turn right at NW 6th Ave.
Subway
Oregon Convention Center - MAX Light Rail
Walk four blocks north from the Oregon Convention Center MAX Light Rail stop to NE 2nd & Weidler Street.
As a registered attendee, visit the event’s online think tank where you can see your fellow attendees’ profiles and priorities to get in touch, arrange meetings and collaborate with your best networking opportunities. Also, your conference documentation awaits you in this World Class Business Leaders think tank.
Visit the Think Tank
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