limited to

300

Attendees

limited to

250

Companies

25

Speakers

Testimonials

"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."

Anett Hötzel, Head of Digitalization, Felix Schöller Group

" A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."

Pranjal Kothari, CDO, Sparkasse Bremen

"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."

Alfred Lief, Future Solutions, Airbus

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops you will gain a diverse and inspiring perspective. The multi stream format allows you to move freely between the conferences and choose the sessions of most interest and relevance. Create your program from the case studies and interactive round tables.

Move freely between the streams

Customize your program

Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Digital Strategies
Target Group

Decision Makers and Leaders in Corporate Innovation, Business Transformation, Product Management, and Process Management

Key Topics
  • Innovation Management
  • New IT Organization & Processes
  • Smart Factory
  • IT infrastructure
Change & Engage
Target Group

Decision Makers and Leaders for Change Management, Digital Communications, and Corporate Culture

Key Topics
  • Managing Cultural Change
  • Internal Communications
  • Monitoring
  • Change Management
Customer Experience
Target Group

Decision Makers and Leaders in Digital Marketing, Digital Communications, Customer Engagement, and Customer Management

Key Topics
  • Digital Customer Journey
  • User-Centricity
  • Chatbots and Artificial Intelligence
  • Digital Design Thinking

Agenda

Filter by Track:

TUESDAY, MARCH 30TH

9:00

Conference Opening by the Organizer and Welcome to the Moderator

Hans-Jürgen Sturm

Head of User Experience & Innovation ‑ Digital Workplace Services
Amadeus
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Moderator

Hans-Jürgen Sturm

Head of User Experience & Innovation ‑ Digital Workplace Services
Amadeus
Germany

This session is in English

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Mareike Tatic

Sales Director DACH
Infobip
Germany

The New Tomorrow - Sustainability in Customer Experience

  • Multichannel marketing
  • What customers want to see from brand communication
  • Challenges of today's communication
This session is in English
Petar Divjanovic

Head of Digital HR Solutions
DEKRA
Germany

9:45

Master the Experience Economy with Data as a Strategic Advantage

  • The customer is at the center of every experience.
  • Understanding your customers better than your competitors is the key to your organization’s success in the Experience Economy. Contextual and real-time customer understanding has to drive experiences across every customer touchpoint.
  • As a marketing, sales, or service professional, creating and maintaining a unified view of your customer has never been more challenging.
  • Your customers, and the data that describes them, has to be at the nucleus of your business strategy.

Luisella Giani

Head of Industry Strategy & Transformation
Oracle
Italy

This session is in English

10:15

At the Edge of Customer Service Transformation - How Conversational AI is Becoming the Core Component of Communication

  • Companies need integrated customer support services that can both automate processes efficiently and offer excellent user experiences. Conversational AI is the most intelligent and intuitive way to provide this across all customer touchpoints
  • Explanation of Conversational AI as a major emerging technology in customer service
  • The development of self-service strategies focusing on ease of use for a fast & frictionless experience
  • Identification of conversational automation business use cases

Sascha Poggemann

COO
Cognigy
USA

This session is in English

10:45

Coffee Break with Networking

11:15

Technology Management - Ambition vs. Ability

  • Organizations must allow a higher degree of flexibility to face this disruptive influence and agile new competitors
  • The ability to react quickly to market trends is a determinant of success, which in itself is determined by technical capabilities
  • An active, strategically interlocked technology management includes measures such as aligning IT systems with the requirements and communication structures of the business
  • Domain-driven design and concentrating on the core business by means of suitable sourcing to enable long-term business success

Dr. Philipp Kleine Jäger

Managing Partner
CORE SE
Germany

This session is in English

Technology Management - Ambition vs. Ability

  • Organizations must allow a higher degree of flexibility to face this disruptive influence and agile new competitors
  • The ability to react quickly to market trends is a determinant of success, which in itself is determined by technical capabilities
  • An active, strategically interlocked technology management includes measures such as aligning IT systems with the requirements and communication structures of the business
  • Domain-driven design and concentrating on the core business by means of suitable sourcing to enable long-term business success

Dr. Philipp Kleine Jäger

Managing Partner
CORE SE
Germany

This session is in English

Creating Transparent Leadership

  • Simplify complex decision making
  • A top-down approach to facilitate more innovations
  • Streamline across multiple areas of business (Risk Management, Project Portfolios, Innovation)

Sarim Khan

CEO & Co‑founder
SharpCloud
UK

This session is in English

Creating Transparent Leadership

  • Simplify complex decision making
  • A top-down approach to facilitate more innovations
  • Streamline across multiple areas of business (Risk Management, Project Portfolios, Innovation)

Sarim Khan

CEO & Co‑founder
SharpCloud
UK

This session is in English

Driving Customer Traffic Through Analytics

  • Conversion rate optimization
  • Scaling the e-commerce platform globally
  • Digitally integrating individual markets

Tristan Burns

Global Head of Analytics
Pizza Hut Digital Ventures

This session is in English

Driving Customer Traffic Through Analytics

  • Conversion rate optimization
  • Scaling the e-commerce platform globally
  • Digitally integrating individual markets

Tristan Burns

Global Head of Analytics
Pizza Hut Digital Ventures

This session is in English

11:45

Connecting Products into the Internet of Things

  • Thoughts on Make or Buy
  • The future is gateway free
  • Using Scalable IoT technologies to improve reliability and shorten time to market
  • Product Development Customer Project

Paul Haigh

VP Sales
grandcentrix ‑ a Vodafone company
Germany

This session is in English

Connecting Products into the Internet of Things

  • Thoughts on Make or Buy
  • The future is gateway free
  • Using Scalable IoT technologies to improve reliability and shorten time to market
  • Product Development Customer Project

Paul Haigh

VP Sales
grandcentrix ‑ a Vodafone company
Germany

This session is in English

Culture and Organization Change to Support Digitalization

  • How we become a product-focused IT organization
  • How the IT supports digital transformation

Martin Hairer

Chief Digital Officer
MED‑EL
Germany

This session is in English

Culture and Organization Change to Support Digitalization

  • How we become a product-focused IT organization
  • How the IT supports digital transformation

Martin Hairer

Chief Digital Officer
MED‑EL
Germany

This session is in English

Attention, Please!

  • Attention is important for the very simple reason that it’s a prerequisite for impact
  • Our demand for content is finite, due to logistical realities - we can only consume so much content but the offer is immensely higher
  • Today every business is an attention business. How do we succeed in the attention economy while valuing the morals and ethics that come with it?

Johannes Knierzinger

Head of News Partner Management & Communication
Newsadoo
Austria

This session is in English

Attention, Please!

  • Attention is important for the very simple reason that it’s a prerequisite for impact
  • Our demand for content is finite, due to logistical realities - we can only consume so much content but the offer is immensely higher
  • Today every business is an attention business. How do we succeed in the attention economy while valuing the morals and ethics that come with it?

Johannes Knierzinger

Head of News Partner Management & Communication
Newsadoo
Austria

This session is in English

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

The New Tomorrow - Sustainability in Customer Experience - Mareike Tatic, Sales Director DACH, Infobip and Petar Divjanovic, Head of Digital HR Solutions, DEKRA


At the Edge of Customer Service Transformation - How Conversational AI is Becoming the Core Component of Communication - Sascha Poggemann, COO, Cognigy


Connecting Products into the Internet of Things - Paul Haigh, VP Sales, grandcentrix ‑ a Vodafone company

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

The New Tomorrow - Sustainability in Customer Experience - Mareike Tatic, Sales Director DACH, Infobip and Petar Divjanovic, Head of Digital HR Solutions, DEKRA


At the Edge of Customer Service Transformation - How Conversational AI is Becoming the Core Component of Communication - Sascha Poggemann, COO, Cognigy


Connecting Products into the Internet of Things - Paul Haigh, VP Sales, grandcentrix ‑ a Vodafone company

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Master the Experience Economy with Data as a Strategic Advantage - Luisella Giani, Head of Industry Strategy & Transformation, Oracle


Creating Transparent Leadership - Sarim Khan, CEO & Co‑founder, SharpCloud


Culture and Organization Change to Support Digitalization - Martin Hairer, Chief Digital Officer, MED‑EL

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Master the Experience Economy with Data as a Strategic Advantage - Luisella Giani, Head of Industry Strategy & Transformation, Oracle


Creating Transparent Leadership - Sarim Khan, CEO & Co‑founder, SharpCloud


Culture and Organization Change to Support Digitalization - Martin Hairer, Chief Digital Officer, MED‑EL

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Driving Customer Traffic Through Analytics - Tristan Burns, Analytics Lead, Pizza Hut Digital Ventures


Attention, Please! - Johannes Knierzinger, Head of News Partner Management & Communication, Newsadoo

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Driving Customer Traffic Through Analytics - Tristan Burns, Analytics Lead, Pizza Hut Digital Ventures


Attention, Please! - Johannes Knierzinger, Head of News Partner Management & Communication, Newsadoo

13:00

Lunch with Networking

14:30

Digital Transformation, Artificial Intelligence and Sustainability Cohesion

  • Hybrid AI: Use the intelligence of both worlds
  • Use the full potential of AI in operational management with value engineering
  • How to identify AI use cases

Jens Linden

Senior Data Scientist & Strategist
INFORM
Germany

This session is in English

Digital Transformation, Artificial Intelligence and Sustainability Cohesion

  • Hybrid AI: Use the intelligence of both worlds
  • Use the full potential of AI in operational management with value engineering
  • How to identify AI use cases

Jens Linden

Senior Data Scientist & Strategist
INFORM
Germany

This session is in English

Agile Transformation - Managing Change by Making Mistakes

  • Staying focused with cross-department process changes
  • Platform organization for HR coherency
  • Getting employees involved in transformation

Jan Henrik Flasch

Head of Technology Customer Insights
TUI
Germany

This session is in English

Agile Transformation - Managing Change by Making Mistakes

  • Staying focused with cross-department process changes
  • Platform organization for HR coherency
  • Getting employees involved in transformation

Jan Henrik Flasch

Head of Technology Customer Insights
TUI
Germany

This session is in English

Digitalization of an Emotional Brand

  • Fan engagement
  • Loyalty and brand building
  • Data driven marketing
  • Fan experience in venues

Benjamin Steen

Head of Customer Care ‑ Digital Licensing & Stadium
FC Bayern München
Germany

This session is in English

Digitalization of an Emotional Brand

  • Fan engagement
  • Loyalty and brand building
  • Data driven marketing
  • Fan experience in venues

Benjamin Steen

Head of Customer Care ‑ Digital Licensing & Stadium
FC Bayern München
Germany

This session is in English

15:00

How Cloud Native Technologies Transforms Teams

No topics have been added to this session yet

Max Körbächer

Co‑Founder & Manager Cloud Native Engineering
Liquid Reply

This session is in English

How Cloud Native Technologies Transforms Teams

No topics have been added to this session yet

Max Körbächer

Co‑Founder & Manager Cloud Native Engineering
Liquid Reply

This session is in English

How to Fail Right in the Digital Age

  • Four key points of change
  • Learning journey as a KPI for the employee in the change process
  • Leadership for a successful implementation

Anja Zerbin

Head of Digital Culture & Communications
Postbank
Germany

This session is in English

How to Fail Right in the Digital Age

  • Four key points of change
  • Learning journey as a KPI for the employee in the change process
  • Leadership for a successful implementation

Anja Zerbin

Head of Digital Culture & Communications
Postbank
Germany

This session is in English

Proving the ROI of Customer Experience

  • CX investments can create significant ROI for your organization, whatever its size
  • You should calculate the value of your promoters, passives, and detractors
  • Calculate the financial value and ROI of a CX program
  • Determine which investments to make, to drive the biggest impact on customer experience
  • Which data to use and how to analyse it correctly

Anna Steinhage

Principal ‑ EX & CX Strategy and Insights
Medallia
Germany

This session is in English

Proving the ROI of Customer Experience

  • CX investments can create significant ROI for your organization, whatever its size
  • You should calculate the value of your promoters, passives, and detractors
  • Calculate the financial value and ROI of a CX program
  • Determine which investments to make, to drive the biggest impact on customer experience
  • Which data to use and how to analyse it correctly

Anna Steinhage

Principal ‑ EX & CX Strategy and Insights
Medallia
Germany

This session is in English

15:30

Data Science in Action - Real World Examples

  • Machine Learning is not always the solution to all problems. In real-world examples, data scientists often face the reality of the situation that provided data is not sufficient to train a machine learning model as planned. Labeled data is not available, the amount of data is not enough, or on the other hand even too much? Most of us have faced at least one of these problems. How can these problems be tackled and which data science techniques can be used to solve real-world problems with imperfect data.

Dr. Olivia Lewis

Head of Data Science
The unbelievable Machine Company
Germany

This session is in English

Data Science in Action - Real World Examples

  • Machine Learning is not always the solution to all problems. In real-world examples, data scientists often face the reality of the situation that provided data is not sufficient to train a machine learning model as planned. Labeled data is not available, the amount of data is not enough, or on the other hand even too much? Most of us have faced at least one of these problems. How can these problems be tackled and which data science techniques can be used to solve real-world problems with imperfect data.

Dr. Olivia Lewis

Head of Data Science
The unbelievable Machine Company
Germany

This session is in English

More than Just Operational Digital Transformation - Tackling the Organization

  • One of the success factors of landing any digital transformation is in finding the balance between operational and organizational readiness
  • Influence of leadership
  • Leadership vs. governance
  • Finding the right design for the future organization

Binnaz Cubukcu

Lead Concept Description Manager
Inter Ikea
The Netherlands

This session is in English

More than Just Operational Digital Transformation - Tackling the Organization

  • One of the success factors of landing any digital transformation is in finding the balance between operational and organizational readiness
  • Influence of leadership
  • Leadership vs. governance
  • Finding the right design for the future organization

Binnaz Cubukcu

Lead Concept Description Manager
Inter Ikea
The Netherlands

This session is in English

Pattern Libraries as Succes Factors for Brands

  • What are pattern libraries?
  • Effects on customer experiences and brand appearance
  • How pattern libraries change the way we work

Markus Stuhr

VP Customer Experience & Digital Strategy
Avenga
Germany

This session is in English

Pattern Libraries as Succes Factors for Brands

  • What are pattern libraries?
  • Effects on customer experiences and brand appearance
  • How pattern libraries change the way we work

Markus Stuhr

VP Customer Experience & Digital Strategy
Avenga
Germany

This session is in English

16:00

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Digital Transformation, Artificial Intelligence and Sustainability Cohesion - Jens Linden, Senior Data Scientist & Strategist, INFORM


How Cloud Native Technologies Transforms Teams - Max Körbächer, Co‑Founder & Manager Cloud Native Engineering, Liquid Reply


Data Science in Action - Real World Examples - Dr. Olivia Lewis, Head of Data Science, The unbelievable Machine Company

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Digital Transformation, Artificial Intelligence and Sustainability Cohesion - Jens Linden, Senior Data Scientist & Strategist, INFORM


How Cloud Native Technologies Transforms Teams - Max Körbächer, Co‑Founder & Manager Cloud Native Engineering, Liquid Reply


Data Science in Action - Real World Examples - Dr. Olivia Lewis, Head of Data Science, The unbelievable Machine Company

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Agile Transformation - Managing Change by Making Mistakes - Jan Henrik Flasch, Head of Technology Customer Insights, TUI


How to Fail Right in the Digital Age - Anja Zerbin, Head of Digital Culture & Communications, Postbank


More than Just Operational Digital Transformation - Tackling the Organization - Binnaz Cubukcu, Lead Concept Description Manager, Inter Ikea

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Agile Transformation - Managing Change by Making Mistakes - Jan Henrik Flasch, Head of Technology Customer Insights, TUI


How to Fail Right in the Digital Age - Anja Zerbin, Head of Digital Culture & Communications, Postbank


More than Just Operational Digital Transformation - Tackling the Organization - Binnaz Cubukcu, Lead Concept Description Manager, Inter Ikea

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Digitalization of an Emotional Brand - Benjamin Steen, Head of Customer Care ‑ Digital Licensing & Stadium, FC Bayern München


Proving the ROI of Customer Experience - Anna Steinhage, Principal ‑ EX & CX Strategy and Insights, Medallia


Pattern Libraries as Succes Factors for Brands - Markus Stuhr, VP Customer Experience & Digital Strategy, Avenga

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Digitalization of an Emotional Brand - Benjamin Steen, Head of Customer Care ‑ Digital Licensing & Stadium, FC Bayern München


Proving the ROI of Customer Experience - Anna Steinhage, Principal ‑ EX & CX Strategy and Insights, Medallia


Pattern Libraries as Succes Factors for Brands - Markus Stuhr, VP Customer Experience & Digital Strategy, Avenga

16:45

Coffee Break with Networking

17:15

Integrated Support Environment – How Automation and Augmentation can Lead to Higher Engagement and Productivity

  • How automation provides the foundation for targeted augmentation of digital workers.
  • Why the secret to machine intelligence is people.
  • User interaction data and why it’s so critical.

Sean MacNiven

Head of Strategy and Research
SAP
Germany

This session is in English

17:45

New Momentum for Your Data - How to Manage Documents Future-Proofed

  • Digital transformation and sustainable technologies
  • Adaptive companies are fast, fearless and flexible
  • Challenges and technological solutions
  • Key takeaways for a competitive edge

Olaf Holst

Chief Technology Evangelist
yuuvis® by OPTIMAL SYSTEMS
Germany

This session is in English

18:15

The Journey From Paper to Digital Solutions

No topics have been added to this session yet

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

18:45

Summary of the First Day & Startup Pitches

19:00

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in Exciting Conversations. Strengthen your Network after a Day full of Knowledge Sharing, Groundbreaking Presentations, and Interesting Conversations. Join Delegates and Speakers in the Relaxed Atmosphere of the Event Venue.

Sponsored by yuuvis®

This session is in English

WEDNESDAY, MARCH 31ST

9:00

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

No Chairman Yet

If you'd like to be a chairman at this event, this slot is available.

9:15

Improving the Internal Knowledge Network to Impact Customers

  • How to measure marketing effects that can't or don't want to be measured
  • How to work more collaboratively while combining a variety of marketing solutions
  • In an impulse buying based market - the importance of emotional advertising

Bent Böer

Lead Digital Marketing Manager DACH
Pepsico
Germany

This session is in English

9:45

Actuate Change Through Leadership Communication

  • How to make an impact in this new world where we either command attention in seconds or become forever irrelevant
  • It is impossible to become a great leader of change without being a great communicator
  • Achieve clarity, consistency, and confidence in your communication that inspires trust and enable change
  • To actuate change, we must understand, connect, deliver and move people as part of our daily responsibilities

Fay Niewiadomski

Founder & CEO
International Consulting and Transformation Network (ICTN)
Lebanon

This session is in English

10:30

Constant Ondo

CEO
PICC Solution
Switzerland

Facilitating Continuous Improvement and Innovation with Collective Intelligence

  • Moving from knowledge to know-how management
  • Capturing and sharing know-how easily
  • Augmented human intelligence using AI and IoT
This session is in English
Thierry Bernet

Circular Economy Director
Berry Global
France

11:00

Coffee Break with Networking

11:30

CDP - The Golden Key to Unlock Success

  • How to get your siloed data under control
  • The strategy on monetizing through your data
  • How seamless integrations throughout your MarTech stack can bring value to your business
  • How to shorten your go-to-market time to create ultimate agility to withstand the ever-changing business landscape

Jan-Boyke Seemann

Head of Sales Central Europe
Treasure Data
Germany

This session is in English

CDP - The Golden Key to Unlock Success

  • How to get your siloed data under control
  • The strategy on monetizing through your data
  • How seamless integrations throughout your MarTech stack can bring value to your business
  • How to shorten your go-to-market time to create ultimate agility to withstand the ever-changing business landscape

Jan-Boyke Seemann

Head of Sales Central Europe
Treasure Data
Germany

This session is in English

Redefining Leadership - New Digital Leadership

  • The task is to engage employees at all levels - throughout all age
  • Redesigning organizational structures and foster a completely new mindset of collaboration
  • Rethinking leadership - more empowerment and individual responsibility, a diverse portfolio of leadership roles, and support and cooperation in strong network structures

Dr. Katrin Krömer

Head of HR Development
Deutsche Bahn
Germany

This session is in English

Redefining Leadership - New Digital Leadership

  • The task is to engage employees at all levels - throughout all age
  • Redesigning organizational structures and foster a completely new mindset of collaboration
  • Rethinking leadership - more empowerment and individual responsibility, a diverse portfolio of leadership roles, and support and cooperation in strong network structures

Dr. Katrin Krömer

Head of HR Development
Deutsche Bahn
Germany

This session is in English

Be Where Your Customers Are - The Power of WhatsApp and Private Messaging

  • Why everything you thought about WhatsApp so far is wrong and how WhatsApp business will make you rethink your business and communication
  • How our customers increased sales by 30%
  • Accelerate customer service by over 200% with WhatsApp
  • How “a brand like a friend” can finally come true

Stephanie Wissmann

Vice President Digital & Growth
tyntec
Germany

This session is in English

Be Where Your Customers Are - The Power of WhatsApp and Private Messaging

  • Why everything you thought about WhatsApp so far is wrong and how WhatsApp business will make you rethink your business and communication
  • How our customers increased sales by 30%
  • Accelerate customer service by over 200% with WhatsApp
  • How “a brand like a friend” can finally come true

Stephanie Wissmann

Vice President Digital & Growth
tyntec
Germany

This session is in English

12:00

Automation of Processes - Toolings

  • RPA? More than a trend! - application scenarios
  • Automation strategy, scaling, and scope
  • The right tool for the scope - small comparison of options
  • The right approach helps - lessons learned

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

Automation of Processes - Toolings

  • RPA? More than a trend! - application scenarios
  • Automation strategy, scaling, and scope
  • The right tool for the scope - small comparison of options
  • The right approach helps - lessons learned

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

How to Open Up Innovation Within a Corporate Context

  • Accelerating the innovation process
  • Implications for corporate culture

Alexander Bernert

Head of Innovation & Market Management
Zurich Group
Germany

This session is in English

How to Open Up Innovation Within a Corporate Context

  • Accelerating the innovation process
  • Implications for corporate culture

Alexander Bernert

Head of Innovation & Market Management
Zurich Group
Germany

This session is in English

Creating a Seamless Start-to-Finish Digital Customer Journey

  • Optimizing online touch points
  • Apps for constant ease of use throughout car ownership
  • Using individual identifies for each customer to create a holistic view and provide customized communication

Kristian Vierneisel

General Manager Customer Experience
Kia Motors Europe
Germany

This session is in English

Creating a Seamless Start-to-Finish Digital Customer Journey

  • Optimizing online touch points
  • Apps for constant ease of use throughout car ownership
  • Using individual identifies for each customer to create a holistic view and provide customized communication

Kristian Vierneisel

General Manager Customer Experience
Kia Motors Europe
Germany

This session is in English

12:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Improving the Internal Knowledge Network to Impact Customers - Bent Böer, Lead Digital Marketing Manager DACH, Pepsico


CDP - The Golden Key to Unlock Success - Jan-Boyke Seemann, Head of Sales Central Europe, Treasure Data


Automation of Processes - Toolings - Detlef Levin, Head of IT, Tchibo Coffee Service

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Improving the Internal Knowledge Network to Impact Customers - Bent Böer, Lead Digital Marketing Manager DACH, Pepsico


CDP - The Golden Key to Unlock Success - Jan-Boyke Seemann, Head of Sales Central Europe, Treasure Data


Automation of Processes - Toolings - Detlef Levin, Head of IT, Tchibo Coffee Service

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Redefining Leadership - New Digital Leadership - Dr. Katrin Krömer, Head of HR Development, Deutsche Bahn


How to Open Up Innovation Within a Corporate Context - Alexander Bernert, Head of Innovation & Market Management, Zurich Group

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Redefining Leadership - New Digital Leadership - Dr. Katrin Krömer, Head of HR Development, Deutsche Bahn


How to Open Up Innovation Within a Corporate Context - Alexander Bernert, Head of Innovation & Market Management, Zurich Group

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Actuate Change Through Leadership Communication - Fay Niewiadomski, Founder & CEO, International Consulting and Transformation Network (ICTN)


Systematic Innovation - How to Make it a Reality - Constant Ondo, CEO, PICC Solution and Thierry Bernet, Circular Economy Director, Berry Global


Be Where Your Customers Are - The Power of WhatsApp and Private Messaging - Stephanie Wissmann, Vice President Digital & Growth, tyntec


Creating a Seamless Start-to-Finish Digital Customer Journey - Kristian Vierneisel, Head of Customer Experience, Kia Motors Europe

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Actuate Change Through Leadership Communication - Fay Niewiadomski, Founder & CEO, International Consulting and Transformation Network (ICTN)


Systematic Innovation - How to Make it a Reality - Constant Ondo, CEO, PICC Solution and Thierry Bernet, Circular Economy Director, Berry Global


Be Where Your Customers Are - The Power of WhatsApp and Private Messaging - Stephanie Wissmann, Vice President Digital & Growth, tyntec


Creating a Seamless Start-to-Finish Digital Customer Journey - Kristian Vierneisel, Head of Customer Experience, Kia Motors Europe

13:15

Lunch with Networking

14:45

Building a Website for Customers who Don't Want to be Customers

  • Building and maintaining a website back-end for one of the biggest hospital networks in Switzerland
  • Building up a content strategy across 160 medical departments with a total of 8,000+ employees
  • COVID-19 influences the traffic from digital communication of a hospital
  • How we handle complexity with different target groups with agile development

Simon Infanger

Head of Communication Channels
Luzerner Kantonsspital
Switzerland

This session is in English

15:15

Meeting Customer Experience Expectations with new Technologies

  • Focus on augmented reality customer retailer experience
  • Using digital to increase sales via sales assistance support, and customer experiences
  • Artificial Intelligence to support all creative digital decisions/ focus on social media

Tanja Tschech

Global Digital Marketing Manager
Kao
Germany

This session is in English

15:45

No More Theatre – How to Push for Real Innovation in Traditional Industries

  • Innovation is like digitalization - a big buzz word in today’s business world. Especially businesses in traditional industries have difficulties with realising real innovation.
  • Often times innovation activities are limited there to “having a lab” and end up as a playing field without attention and real results.
  • Good Innovation Management means “putting” Innovation softly on the big agenda and shooting smoothly but firmly for its success against all odds.
  • Interested in what it takes, how it works, and how not? Listen to my speech!

Christopher Meyer-Mölleringhof

Head of Innovation
Lebensversicherung von 1871
Germany

This session is in English

16:15

Preparing a Multinational Corporate for the Future of Work by Inspiring New Ways of Working

  • Cross-departmental collaboration
  • Team engagement
  • Unique culture and values
  • Cloud - Intranet - 365 Microsoft

Hans-Jürgen Sturm

Head of User Experience & Innovation ‑ Digital Workplace Services
Amadeus
Germany

This session is in English

16:45

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Building a Website for Customers who Don't Want to be Customers - Simon Infanger, Head of Communication Channels, Luzerner Kantonsspital


Meeting Customer Experience Expectations with new Technologies - Tanja Tschech, Global Digital Marketing Manager, Kao


No More Theatre – How to Push for Real Innovation in Traditional Industries - Christopher Meyer-Mölleringhof, Head of Innovation, LV 1871: Lebensversicherung von 1871 a. G. München


Preparing a Multinational Corporate for the Future of Work by Inspiring New Ways of Working - Hans-Jürgen Sturm, Head of User Experience & Innovation ‑ Digital Workplace Services, Amadeus

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Building a Website for Customers who Don't Want to be Customers - Simon Infanger, Head of Communication Channels, Luzerner Kantonsspital


Meeting Customer Experience Expectations with new Technologies - Tanja Tschech, Global Digital Marketing Manager, Kao


No More Theatre – How to Push for Real Innovation in Traditional Industries - Christopher Meyer-Mölleringhof, Head of Innovation, LV 1871: Lebensversicherung von 1871 a. G. München


Preparing a Multinational Corporate for the Future of Work by Inspiring New Ways of Working - Hans-Jürgen Sturm, Head of User Experience & Innovation ‑ Digital Workplace Services, Amadeus

17:30

End of the Conference with Networking

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Vendors and consultants must book the Vendor Conference Pass to attend the conference.

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Vendors and consultants must book the Vendor Conference Pass to attend the conference.

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Travel & Accommodation

Fleming's Conference Hotel
Elbinger Straße 1-3
60487 Frankfurt am Main
Germany
+49 69 506 040-0

For deliveries, please add to the address the following:
30th + 31st of March & WCBLeaders

Metro station "Industriehof" (U6 and U7)

How to get there:

From Central Station-
At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.

From the airport-
The lines S8 and S9 run from the airport to the main train station. At the main station, choose the underground line U4 to "Bockenheimer Warte" and change at the last stop "Bockenheimer Warte" into the U6 to Heerstraße or into the U7 to Hausen. The third station is "Industriehof". From there, cross the street and subway tracks to follow the Königsberger Straße until the second road where you take a left. The hotel is located on the left side.

Parking:
You can park your car in the hotel's own underground car parking or right in the hotel courtyard for a daily charge of €15,00. If the parking area from the Flemings Conference Hotel is full, we recommend as an alternative to the parking area "Brentanobad", Rödelheimer Parkweg, 60489 Frankfurt am Main, Germany.

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Contributors

Become a Speaker or Sponsor

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If you have already been in contact with the event organization team and are confirming the details of your presentation, please access the speaker questionnaire here.

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