limited to

300

Attendees

limited to

250

Companies

25

Speakers

Testimonials

"I liked the event very much - the speakers were very high class and I had great conversations with other participants and I generated valuable business contacts."

Anett Hötzel, Head of Digitalization, Felix Schöller Group

" A great forum for discussing new ideas, making new contacts and learning from others. Good mix across industries, company sizes and their challenges."

Pranjal Kothari, CDO, Sparkasse Bremen

"The high quality of the speakers and their exciting presentations were very remarkable! The event offers excellent networking opportunities."

Alfred Lief, Future Solutions, Airbus

How It Works

Through a mix of case-study presentations, interactive roundtable discussions, Q&A sessions and hands-on workshops, you will gain inspiring perspectives. The multi-stream format allows you to move freely between the sessions. Create your own personal agenda from the case studies and interactive round tables. If you can't participate in the conference onsite, you have the possibility to get the insights of the decision-makers via live streaming.

Move freely between the streams
Customize your program
Attend the sessions of most interest

Get Inspired by the Sessions You Choose from All Streams

Digital Strategies
Target Group

Decision Makers and Leaders in Corporate Innovation, Business Transformation, Digital Transformation, IT, Product Management, and Process Management

Key Topics
  • New IT Organization & Processes
  • IT infrastructure
  • Innovation Management
  • Cloud
  • System Development & Integration
  • Technology Management
Digital Transformation
Target Group

Decision Makers and Leaders in Corporate Innovation, Business Transformation, Digital Transformation, IT, Product Management, and Process Management

Key Topics
  • Smart Factory
  • AI-Powered Automation
  • Data & Document Management
  • Connected Products - IoT
  • Intelligent Workflows
  • Innovation Management
Change & Engage and Customer Experience
Target Group

Decision Makers and Leaders in Digital Marketing, Digital Communications, Customer Engagement, Change Management, Corporate Culture, and Customer Management

Key Topics
  • Digital Customer Journey
  • Omnichannel Touchpoints
  • User-Centricity
  • Managing Cultural Change
  • Internal Communications
  • Change Management

Agenda

Filter by Track:

TUESDAY, AUGUST 24TH

9:00

Conference Opening by the Organizer and Welcome to the Chairman of the Stream

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairman of the Stream

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Mareike Tatic

Sales Director DACH
Infobip
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Mareike Tatic

Sales Director DACH
Infobip
Germany

This session is in English

9:15

Mareike Tatic

Sales Director DACH
Infobip
Germany

The New Tomorrow - Sustainability in Customer Experience

  • Multichannel marketing
  • What customers want to see from brand communication
  • Challenges of today's communication
This session is in English
Petar Divjanovic

Head of Digital HR Solutions
DEKRA
Germany

9:45

Master the Experience Economy with Data as a Strategic Advantage

  • The customer is at the center of every experience.
  • Understanding your customers better than your competitors is the key to your organization’s success in the Experience Economy. Contextual and real-time customer understanding has to drive experiences across every customer touchpoint.
  • As a marketing, sales, or service professional, creating and maintaining a unified view of your customer has never been more challenging.
  • Your customers, and the data that describes them, has to be at the nucleus of your business strategy.

Riccardo Ottolenghi

EMEA Industry Transformation Senior Director for Telecommunications & Media
Oracle
Italy

This session is in English

10:15

Raihan Kleinmann

Tribe Lead Agile Hub & New Work
T‑Systems International
Germany

How we Light the Agile Fire of our Leaders!

  • Short overview: our transformation
  • Our approach to empowering the company
  • Our lessons learned
This session is in English
Jaqueline Engels

HR Projects and Transformation
T‑Systems International
Germany

10:45

Coffee Break with Networking

11:15

Technology Management - Ambition vs. Ability

  • Organizations must allow a higher degree of flexibility to face this disruptive influence and agile new competitors
  • The ability to react quickly to market trends is a determinant of success, which in itself is determined by technical capabilities
  • An active, strategically interlocked technology management includes measures such as aligning IT systems with the requirements and communication structures of the business
  • Domain-driven design and concentrating on the core business by means of suitable sourcing to enable long-term business success

Dr. Philipp Kleine Jäger

Managing Partner
CORE SE
Germany

This session is in English

Technology Management - Ambition vs. Ability

  • Organizations must allow a higher degree of flexibility to face this disruptive influence and agile new competitors
  • The ability to react quickly to market trends is a determinant of success, which in itself is determined by technical capabilities
  • An active, strategically interlocked technology management includes measures such as aligning IT systems with the requirements and communication structures of the business
  • Domain-driven design and concentrating on the core business by means of suitable sourcing to enable long-term business success

Dr. Philipp Kleine Jäger

Managing Partner
CORE SE
Germany

This session is in English

Connecting Products into the Internet of Things

  • Thoughts on Make or Buy
  • The future is gateway free
  • Using Scalable IoT technologies to improve reliability and shorten time to market
  • Product Development Customer Project

Paul Haigh

VP Sales
grandcentrix ‑ a Vodafone company
Germany

This session is in English

Connecting Products into the Internet of Things

  • Thoughts on Make or Buy
  • The future is gateway free
  • Using Scalable IoT technologies to improve reliability and shorten time to market
  • Product Development Customer Project

Paul Haigh

VP Sales
grandcentrix ‑ a Vodafone company
Germany

This session is in English

Pattern Libraries as Succes Factors for Brands

  • What are pattern libraries?
  • Effects on customer experiences and brand appearance
  • How pattern libraries change the way we work

Marc Andreas Lietsche

VP Strategic Account Management
Avenga
Germany

This session is in English

Pattern Libraries as Succes Factors for Brands

  • What are pattern libraries?
  • Effects on customer experiences and brand appearance
  • How pattern libraries change the way we work

Marc Andreas Lietsche

VP Strategic Account Management
Avenga
Germany

This session is in English

11:45

Integrated Support Environment – How Automation and Augmentation can Lead to Higher Engagement and Productivity

  • How automation provides the foundation for targeted augmentation of digital workers
  • Why the secret to machine intelligence is people
  • User interaction data and why it’s so critical

Dr. Sean MacNiven

Head of Research for Global Product Support
SAP
Germany

This session is in English

Integrated Support Environment – How Automation and Augmentation can Lead to Higher Engagement and Productivity

  • How automation provides the foundation for targeted augmentation of digital workers
  • Why the secret to machine intelligence is people
  • User interaction data and why it’s so critical

Dr. Sean MacNiven

Head of Research for Global Product Support
SAP
Germany

This session is in English

Please visit one of the other streams

Blue Metamorphoses - Insights into the Digital Transformation of the Allianz

  • Digitization as a natural organizational and cultural change
  • With music and games for an agile organization
  • Critical success factors: imaginal cells A hopeful outlook

Thomas Juli

Executive Agile Transformation Coach
Allianz
Germany

This session is in English

Blue Metamorphoses - Insights into the Digital Transformation of the Allianz

  • Digitization as a natural organizational and cultural change
  • With music and games for an agile organization
  • Critical success factors: imaginal cells A hopeful outlook

Thomas Juli

Executive Agile Transformation Coach
Allianz
Germany

This session is in English

12:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How we Light the Agile Fire of our Leaders! - Raihan Kleinmann, Tribe Lead Agile Hub & New Work, T‑Systems International and Jaqueline Engels, HR Projects and Transformation, T‑Systems International

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How we Light the Agile Fire of our Leaders! - Raihan Kleinmann, Tribe Lead Agile Hub & New Work, T‑Systems International and Jaqueline Engels, HR Projects and Transformation, T‑Systems International

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Connecting Products into the Internet of Things - Paul Haigh, VP Sales, grandcentrix ‑ a Vodafone company

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Connecting Products into the Internet of Things - Paul Haigh, VP Sales, grandcentrix ‑ a Vodafone company

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

The New Tomorrow - Sustainability in Customer Experience - Mareike Tatic, Sales Director DACH, Infobip and Petar Divjanovic, Head of Digital HR Solutions, DEKRA


Pattern Libraries as Succes Factors for Brands - Marc Andreas Lietsche, VP Strategic Account Management, Avenga


Blue Metamorphoses - Insights into the Digital Transformation of the Allianz - Thomas Juli, Executive Agile Transformation Coach, Allianz

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

The New Tomorrow - Sustainability in Customer Experience - Mareike Tatic, Sales Director DACH, Infobip and Petar Divjanovic, Head of Digital HR Solutions, DEKRA


Pattern Libraries as Succes Factors for Brands - Marc Andreas Lietsche, VP Strategic Account Management, Avenga


Blue Metamorphoses - Insights into the Digital Transformation of the Allianz - Thomas Juli, Executive Agile Transformation Coach, Allianz

13:00

Lunch with Networking

14:30

How Cloud Native Technologies Transform Teams

No topics have been added to this session yet

Max Körbächer

Co‑Founder & Manager Cloud Native Engineering
Liquid Reply
Germany

This session is in English

How Cloud Native Technologies Transform Teams

No topics have been added to this session yet

Max Körbächer

Co‑Founder & Manager Cloud Native Engineering
Liquid Reply
Germany

This session is in English

The Transformation of The Communication With Customers

  • Integrated building block and template administration as the foundation for interactive communication
  • Administration of personalized single and mass documents
  • Basics of an output management system for individual and modern customer communication

Maik Schawalder

CEO
DocuMatrix Schweiz
Switzerland

This session is in English

The Transformation of The Communication With Customers

  • Integrated building block and template administration as the foundation for interactive communication
  • Administration of personalized single and mass documents
  • Basics of an output management system for individual and modern customer communication

Maik Schawalder

CEO
DocuMatrix Schweiz
Switzerland

This session is in English

Proving the ROI of Customer Experience

  • CX investments can create significant ROI for your organization, whatever its size
  • You should calculate the value of your promoters, passives, and detractors
  • Calculate the financial value and ROI of a CX program
  • Determine which investments to make, to drive the biggest impact on customer experience
  • Which data to use and how to analyze it correctly

Anna Steinhage

Principal ‑ EX & CX Strategy and Insights
Medallia
Germany

This session is in English

Proving the ROI of Customer Experience

  • CX investments can create significant ROI for your organization, whatever its size
  • You should calculate the value of your promoters, passives, and detractors
  • Calculate the financial value and ROI of a CX program
  • Determine which investments to make, to drive the biggest impact on customer experience
  • Which data to use and how to analyze it correctly

Anna Steinhage

Principal ‑ EX & CX Strategy and Insights
Medallia
Germany

This session is in English

15:00

Culture and Organization Change to Support Digitalization

  • How we become a product-focused IT organization
  • How the IT supports digital transformation

Martin Hairer

Chief Digital Officer
MED‑EL
Germany

This session is in English

Culture and Organization Change to Support Digitalization

  • How we become a product-focused IT organization
  • How the IT supports digital transformation

Martin Hairer

Chief Digital Officer
MED‑EL
Germany

This session is in English

The Journey From Paper to Digital Solutions

No topics have been added to this session yet

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

The Journey From Paper to Digital Solutions

No topics have been added to this session yet

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

Please visit one of the other streams

15:30

SASE and Secure Connectivity as a Service

  • Networking trends & challenges in the Cloud Era
  • SASE explained – how it is impacting the role of corporate networks
  • Secure Connectivity as a Service

Dietmar Geiler

Chief Platform Officier
ngena
Germany

This session is in English

16:00

Coffee Break with Networking

16:30

Digitalization of an Emotional Brand

  • Fan engagement
  • Loyalty and brand building
  • Data-driven marketing
  • Fan experience in venues

Benjamin Steen

Head of Customer Care ‑ Digital Licencing & Stadium
FC Bayern München
Germany

This session is in English

17:00

Automation of Processes - Toolings

  • RPA? More than a trend! - application scenarios
  • Automation strategy, scaling, and scope
  • The right tool for the scope - small comparison of options
  • The right approach helps - lessons learned

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

17:30

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How Cloud Native Technologies Transform Teams - Max Körbächer, Co‑Founder & Manager Cloud Native Engineering, Liquid Reply


SASE and Secure Connectivity as a Service - Dietmar Geiler, Chief Platform Officier, ngena


Culture and Organization Change to Support Digitalization - Martin Hairer, Chief Digital Officer, MED‑EL

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

How Cloud Native Technologies Transform Teams - Max Körbächer, Co‑Founder & Manager Cloud Native Engineering, Liquid Reply


SASE and Secure Connectivity as a Service - Dietmar Geiler, Chief Platform Officier, ngena


Culture and Organization Change to Support Digitalization - Martin Hairer, Chief Digital Officer, MED‑EL

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

The Transformation of The Communication With Customers - Maik Schawalder, CEO, DocuMatrix Schweiz


The Journey From Paper to Digital Solutions - Lisa Rott, Project Lead CRM Strategy and Loyalty Programms, DB Fernverkehr AG

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

The Transformation of The Communication With Customers - Maik Schawalder, CEO, DocuMatrix Schweiz


The Journey From Paper to Digital Solutions - Lisa Rott, Project Lead CRM Strategy and Loyalty Programms, DB Fernverkehr AG

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Proving the ROI of Customer Experience - Anna Steinhage, Principal ‑ EX & CX Strategy and Insights, Medallia


Automation of Processes - Toolings - Detlef Levin, Head of IT, Tchibo Coffee Service

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Proving the ROI of Customer Experience - Anna Steinhage, Principal ‑ EX & CX Strategy and Insights, Medallia


Automation of Processes - Toolings - Detlef Levin, Head of IT, Tchibo Coffee Service

18:15

Actuate Change Through Leadership Communication

  • How to make an impact in this new world where we either command attention in seconds or become forever irrelevant
  • It is impossible to become a great leader of change without being a great communicator
  • Achieve clarity, consistency, and confidence in your communication that inspires trust and enable change
  • To actuate change, we must understand, connect, deliver and move people as part of our daily responsibilities

Fay Niewiadomski

Founder & CEO
International Consulting and Transformation Network (ICTN)
United Kingdom

This session is in English

18:30

New Momentum for Your Data - How to Manage Documents Future-Proofed

  • Digital transformation and sustainable technologies
  • Adaptive companies are fast, fearless and flexible
  • Challenges and technological solutions
  • Key takeaways for a competitive edge

Olaf Holst

Chief Technology Evangelist
yuuvis® by OPTIMAL SYSTEMS
Germany

This session is in English

18:45

Summary of the First Day & Startup Pitches

19:00

Evening Reception with Sparkling Wine, Snacks and Networking

Engage in exciting conversations. Strengthen your network after a day full of knowledge sharing, groundbreaking presentations, and interesting conversations. Join delegates and speakers in the relaxed atmosphere of the event venue.

Sponsored by yuuvis®

This session is in English

WEDNESDAY, AUGUST 25TH

9:00

Conference Opening by the Organizer and Welcome to the Chairman of the Stream

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairman of the Stream

Detlef Levin

Head of IT
Tchibo Coffee Service
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Lisa Rott

Project Lead CRM Strategy and Loyalty Programms
DB Fernverkehr AG
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Mareike Tatic

Sales Director DACH
Infobip
Germany

This session is in English

Conference Opening by the Organizer and Welcome to the Chairwoman of the Stream

Mareike Tatic

Sales Director DACH
Infobip
Germany

This session is in English

9:15

Improving the Internal Knowledge Network to Impact Customers

  • How to measure marketing effects that can't or don't want to be measured
  • How to work more collaboratively while combining a variety of marketing solutions
  • In an impulse buying based market - the importance of emotional advertising

Bent Böer

Lead Digital Marketing Manager DACH
Pepsico
Germany

This session is in English

9:45

Machines Communicate with Each Other More Than People

  • "New Work" - Myth and Reality
  • Activities disappear, change and emerge anew
  • So what will future ways of working look like?

Jutta Krienke

Advisory Board Member
Themis Foresight
Germany

This session is in English

10:15

Constant Ondo

CEO
PICC Solution
Switzerland

Facilitating Continuous Improvement and Innovation with Collective Intelligence

  • Moving from knowledge to know-how management
  • Capturing and sharing know-how easily
  • Augmented human intelligence using AI and IoT
This session is in English
Florian Picard

Responsable Partenariats Industriels
CEA Tech en Région
France

10:45

Coffee Break with Networking

11:15

Digital Transformation, Artificial Intelligence and Sustainable Data Value Generation

  • How to trigger changes for sustainable and continuous data value generation as part of your digital transformation
  • What it takes to identify AI potential in your company
  • Where to start and typical pitfalls

Dr. Jens Linden

Data Strategy Lead
INFORM DataLab
Germany

This session is in English

11:45

Please visit one of the other streams

No More Theatre – How to Push for Real Innovation in Traditional Industries

  • Innovation is like digitalization - a big buzzword in today’s business world. Especially businesses in traditional industries have difficulties with realising real innovation.
  • Often times innovation activities are limited thereto “having a lab” and end up as a playing field without attention and real results.
  • Good Innovation Management means “putting” Innovation softly on the big agenda and shooting smoothly but firmly for its success against all odds.
  • Interested in what it takes, how it works, and how not? Listen to my speech!

Christopher Meyer-Mölleringhof

Head of Innovation
Lebensversicherung von 1871
Germany

This session is in English

No More Theatre – How to Push for Real Innovation in Traditional Industries

  • Innovation is like digitalization - a big buzzword in today’s business world. Especially businesses in traditional industries have difficulties with realising real innovation.
  • Often times innovation activities are limited thereto “having a lab” and end up as a playing field without attention and real results.
  • Good Innovation Management means “putting” Innovation softly on the big agenda and shooting smoothly but firmly for its success against all odds.
  • Interested in what it takes, how it works, and how not? Listen to my speech!

Christopher Meyer-Mölleringhof

Head of Innovation
Lebensversicherung von 1871
Germany

This session is in English

How COVID-19 is the "Overdue" Booster for B2B Lead Generation via Digital Launch Events

  • Lead generation for industrial customers: the new digital ZEISS product launch program
  • The digital transformation as an accelerator of a complete customer journey
  • The global presence of the digital program represents considerable competition to the traditional f2f event
  • What our customers can expect from us in 2021

Moritz Goll

Head of Marketing Communications & Digital
ZEISS
Deutschland

This session is in English

How COVID-19 is the "Overdue" Booster for B2B Lead Generation via Digital Launch Events

  • Lead generation for industrial customers: the new digital ZEISS product launch program
  • The digital transformation as an accelerator of a complete customer journey
  • The global presence of the digital program represents considerable competition to the traditional f2f event
  • What our customers can expect from us in 2021

Moritz Goll

Head of Marketing Communications & Digital
ZEISS
Deutschland

This session is in English

12:15

Please visit one of the other streams for Q&A sessions to dive deeper into the topics

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Machines Communicate with Each Other More Than People - Jutta Krienke, Advisory Board Member, Themis Foresight


Systematic Innovation - How to Make it a Reality - Constant Ondo, CEO, PICC Solution and Florian Picard, Responsable Partenariats Industriels, CEA Tech en Région


No More Theatre – How to Push for Real Innovation in Traditional Industries - Christopher Meyer-Mölleringhof, Head of Innovation, Lebensversicherung von 1871

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Machines Communicate with Each Other More Than People - Jutta Krienke, Advisory Board Member, Themis Foresight


Systematic Innovation - How to Make it a Reality - Constant Ondo, CEO, PICC Solution and Florian Picard, Responsable Partenariats Industriels, CEA Tech en Région


No More Theatre – How to Push for Real Innovation in Traditional Industries - Christopher Meyer-Mölleringhof, Head of Innovation, Lebensversicherung von 1871

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Digital Transformation, Artificial Intelligence and Sustainable Data Value Generation - Dr. Jens Linden, Data Strategy Lead, INFORM DataLab


How COVID-19 is the "Overdue" Booster for B2B Lead Generation via Digital Launch Events - Moritz Goll, Head of Marketing Communications & Digital, ZEISS

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Digital Transformation, Artificial Intelligence and Sustainable Data Value Generation - Dr. Jens Linden, Data Strategy Lead, INFORM DataLab


How COVID-19 is the "Overdue" Booster for B2B Lead Generation via Digital Launch Events - Moritz Goll, Head of Marketing Communications & Digital, ZEISS

13:00

Lunch with Networking

14:15

Building a Website for Customers who Don't Want to be Customers

  • How to communicate when your customer is your product
  • How Covid-19 changed the external communication in hospitals
  • Exclusive insights from one of the biggest hospital networks in Switzerland (8000+ employees)

Simon Infanger

Head of Communication Channels
Luzerner Kantonsspital
Switzerland

This session is in English

14:45

More than Just Operational Digital Transformation - Tackling the Organization

  • One of the success factors of landing any digital transformation is in finding the balance between operational and organizational readiness
  • Influence of leadership
  • Leadership vs. governance
  • Finding the right design for the future organization

Binnaz Cubukcu

Lead Concept Description Manager
Inter Ikea
The Netherlands

This session is in German

15:15

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Building a Website for Customers who Don't Want to be Customers - Simon Infanger, Head of Communication Channels, Luzerner Kantonsspital

Round-Table Discussions

Engage with speakers in extended Q&A sessions to dive deeper into the topics:

Building a Website for Customers who Don't Want to be Customers - Simon Infanger, Head of Communication Channels, Luzerner Kantonsspital

16:00

End of the Conference with Networking

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Dorint Hotel Frankfurt/Oberursel
Königsteiner Straße 29
61440 Oberursel

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