Photo
Michael Heina

About

Head of Esports, International at Nielsen Sports

Research

Cologne, Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Customer Surveys Market Research as R&D Support Trend Research Customer Surveys as R&D Support Quantitative Research
My Personal Interests
Customer Surveys Market Research as R&D Support Analysis of Market Opportunities Consumption and Purchase Behavior Identification of New and Emerging Markets
My Job Priorities
Customer Surveys Market Research as R&D Support Analysis of Market Opportunities Consumption and Purchase Behavior Identification of New and Emerging Markets
 

Contact Information

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Elevator Pitch

I am working for almost ten years with Nielsen Sports and its predecessor companies like Repucom and Sport+Markt. I served in several positions within the company and am leading Esports in Nielsen Sports’ International Division (EMEA, APAC). My goal is to support teams, brands, media and rights holders in Esports to make best decisions by using my experiences in combination with the relevant tools of media evaluation and market research. Also being a leading member of the consulting unit for many years, I gathered vast experience in working on countless projects for global brands, agencies, clubs and other rights holders.

Positions

Nielsen Sports

January 2016 - Present

Head of Esports, International